6 Types of purchase behavior

Broadly speaking, the user's purchase behavior mainly divides into 6 types.

1. Price-type purchase behavior

In fact, the price type is divided into the following two categories, the one we are familiar with, we promote the platform of the main users, always like to buy cheap goods, sometimes no intention to buy, and then see cheap goods may also buy. There are some price-type people especially trust in advanced goods, in their view, such goods are of good quality, the so-called "A penny, a penny", so they will prefer to buy high prices, so that their needs to achieve better satisfaction. (In fact, the actual operation and there is no price control so simple, consumers want to buy cheap goods, but the product can not give consumers a value only the feeling of this price, to let consumers feel that is an ultra-low price to buy a value of products, and over the village no longer this shop. This is to meet the needs of consumers. )

2. Intelligent buying behavior

This is what we often say "difficult to get" users, will be repeatedly considered, careful analysis, many choices based on the purchase behavior, not easily by advertising, the appearance of goods and other purchases of the impact, but the quality of goods, performance, prices and services and other serious comparisons. Often this type of user's complaints, refund rate will be relatively high, in the face of such users to be realistic introduction of goods to facilitate the deal. Product side, you can provide some certification. such as details, flash shipments, these certifications can play a key role in purchasing decisions for such users.

3. Impulsive Buying behavior

Users with this pattern of behavior often buy goods under the stimulus of advertising and display of goods, use of demonstrations and other factors. They choose goods mainly by intuitive feelings, but very little rational thinking, not careful about the actual utility and price of goods, because love or see others scramble to buy, will quickly take the purchase action. Beautiful, eye-catching to attract such users the effect is very significant.

4. Imaginative buying behavior

This is a more complex buying behavior. The complexity is that such users are subjective and have a very high appreciation of their goods and are rarely affected by other users. On the contrary, the decisions of such users tend to inadvertently become opinion leaders in the eyes of other users.

5. Customary buying behavior

This kind of user's demand to the brand is very strong, here the brand refers to the trademark rather than the so-called brand name, is called "the old user". The characteristics of such users: the cost of obtaining relatively high, but relatively not too easy to lose. After having a good shopping experience on our platform, we will continue to make purchase operation on our platform, which is directional and repeatable. (If the loss of this type of user is serious, we should reflect on 1.) We have a big problem. 2. Our competitors have no small action and are positive

6. Casual Buying behavior

Casual type has two kinds of performance: 1. Unwilling to spend energy for shopping, idle down to see what to buy, figure convenient and easy. 2. Shopping lack of ideas and experience, do not know how to choose.

Two types of scenarios: 1. The reluctance to spend energy on shopping will be to fight for their fragmented time. 2. Lack of assertive, there must be a variety of scientific recommendations mechanism.

Analysis of user types, you can understand the needs of users, and ultimately to transform products, to win users.

According to user needs to design functions, users need such a platform: can be a very low price to buy the value of goods, to provide high quality products to choose, have quality inspection and certification, beautiful goods, display reasonable, a small number of opinion leaders, shopping experts do recommend, must be long-term re-use, use fast, A short time to complete the purchase, when the need to recommend, there is a reasonable recommendation function.

Author: Zhou Yunshu