6 ways to improve internal links within a Web site

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Website navigation structure

1, the website navigation link is the search engine spider downward crawl the important line, is also guarantees the website channel exchanges between the bridge, proposed uses the text link.

2, do not use embedded JS file way to achieve site navigation, if you use search engine spider simulation crawling tool detection crawl to the URL, you will find that the site navigation links for search engines can not see.

3, the use of text navigation, if you want to use the picture as a site navigation links, add alt, in addition to the picture with a text link as a supplement.

4, site navigation in the text link how to place from the UE point of view is a certain exquisite, which with the importance of the site channel or the characteristics of the site, is generally the more important channel placed in the beginning.

Two, anchor keyword link

When we were writing an article, sometimes intentionally or unintentionally mentioned to a problem or an article, in order to facilitate the user to read related articles, but also in order to facilitate the search engine crawling can crawl more things, usually we are in the content of the writing to add relevant keywords links, or related articles links. This internal link structure is much better than the fact that you are all text without a link.

For example, your station TV to do the key words is "TV series", that TV play can be connected to my main domain name www.920575.cn above, that is not every time the keyword, I will link it together? This is obviously not bad, just not very good. You don't have to give it a link every time you show up, and you don't have to say that every time a TV show is linked to the main domain. The same can be used in other key chain past, such as the latest TV series or popular TV series, mainly natural appearance.

Third, the article link

Related Articles Links: articles linked to similar topics can help readers find out what they are interested in. Again, this can add content links to the article. You can also add related articles manually below an article.

Hot article Links: Display popular articles in sidebar, can effectively improve browsing volume and increase internal links.

Series Articles Link: writing a series of articles is a good way to create internal links. If you write a long article, consider dividing it into a series. However, do not always use this method, sometimes it will make the reader disgusted.

FAQ: On the FAQ page, list the common questions that can be answered by your article. The keyword you like to use when you use the reader's search questions in your content, so you can improve your search rankings and use links in your content to point to your article.

Iv. Sitemap

Site maps not only help readers find what they need, but also increase the number of internal links in important pages. I'm not talking about XML site maps for search engines, but links to HTML pages of all articles, or at least some of the more important articles.

Five, 404 error pages

You can refer to [How to write the 404 error page], and the error page will frustrate the reader. Having at least one home link back on page 404 will make the error page friendlier and help you capture the traffic that's about to be lost.

The footer of the website

The site footer and the use of the CMS program template has a relationship, generally we are in the footer to place copyright information and so on, our habit is in the footer of the place to the most core keywords a back chain, some people also like in the footer to a H1 tag, or repeat the layout of a keyword. It depends on the person you like, and use these tools when necessary, and remember not to make your footer as if it were in typesetting.