酷6网 Zhizhizhong: Genuine is the core content of video website marketing

酷6网 Zhizhizhong January 8 Afternoon news, Adworld Interactive marketing World held in Beijing today, 酷6网 Senior Vice President Zhizhizhong received Sina Science and technology interview, the genuine video website marketing core content. The following is the full text of the interview: Moderator: Sina net friend, everyone good!　　We are located in Beijing's Oriental Grand Hyatt Hotel, now sitting next to me is 酷6网 senior Vice President Mr. Zhizhizhong, to share the video site copyright and marketing topics, first of all, please Zhizhizhong president to say hello.　　Zhizhizhong: Everybody good friends!　　Moderator: Today we see the Internet to the industry to bring a new surprise, to the video industry have more imagination, including the back of the financing and national enterprises come in, with a new development, how do you see the video industry new progress? Zhizhizhong: Since 09, we have seen the video site is very lively, recently Baidu also entered the video industry, from the entire industry to see the first batch of the fittest has been completed, the remaining is a few mainstream video sites in the industry, sustainable development. From the whole industry perspective, this year's grand acquisition of 酷6网, including Baidu into the video, from the overall representation of the entire video industry is the entire user base, the Internet industry and the entire marketing industry are very recognized form.　　Whether there are subsequent operators to join the video site, I think it is the video industry continues to develop and mature process, is a good thing.　　Moderator: We see last year's situation, copyright disputes, including piracy is very serious, 酷6网 advocates the removal of copyright, what does this mean for the industry? Zhizhizhong: from 06 to 09, we think it is the first stage of video website development, in the solution of the most basic user experience, to solve the content, to solve the smooth watching users. Enter the 2009 is to enter the content operation, website operation, media operation Stage, we see the 2009 copyright problems are very many, the most fundamental core issue is the content above the competition. 09 Sohu Combined a lot of network companies, copyright party formed anti-Piracy Alliance to put forward to the Youku network of Copyright litigation, the video site attaches importance to the trademark event of copyright. With the continuous development of video site, we think that has come to a stage, we must face the copyright squarely, promote the process of legalization. So in December 2009, 酷6网 as a vertical and most important video site, the first announced the ban on Internet users to share content, the first to delete all the copyright-free international film and television programs.　　We think that from the entire video industry speaking, 酷6网 played a leading role.　　All along our peers in the guise of uploading netizens, said it is difficult to solve copyright problems, it is difficult to solve the piracy problem, 酷6网 with practical action to prove this, as long as you want to do can solve the piracy problem.　　Moderator: There are some comments, said 酷6网 a broken wrist, also sacrificed the flow, how do you look at this problem? Zhizhizhong: We really made up our minds to promote copyright protection, we prohibit users upload film and television, we began cleaning up in December after the deletion, the beginning of our website traffic does have a little impact, but the New Year's Day three days holiday, this three days to reach the peak of the site traffic history. We have to solve the copyright problem, delete What we think is the copyright hidden damage, but the industry's respect, has been recognized by netizens, our half a month of time flow has reached the highest historical records.　　As long as we really go to the legitimate path, we will be recognized by netizens, will not because the deletion of pirated content instead of being discarded by netizens, the facts proved to be supported by netizens. Moderator: We delete piracy at the same time, but also with Sohu set up a 10 million dollar fund to buy overseas genuine film and television, Zhizhizhong: We and the United States, the six major film and television parties to establish cooperative relations, and even in the domestic companies do not have offices, we have established direct contact, and quickly establish cooperation We delete the copyright of the international film and television content has been the United States, including MPA very strong support, I also call on our peers, can quickly delete the copyright of the overseas film and television drama.　　Because we got feedback from Hollywood in America, they want us as the first to delete the copyright video site, can play a greater role in the hope that copyright can be protected under the circumstances of cooperation with us, but also hope that our peers Youku network as soon as possible to delete these copyright-free international Film and television works, together accelerate international copyright cooperation.　　Moderator: Netizens also want to see the 酷6网 online to see the copyright overseas Film and television.　　Zhizhizhong: Cooperation needs communication, especially the overseas copyright process is relatively rigorous, links are also more, is expected to be in the end of the first quarter can see the copyright overseas Film and television drama.　　Moderator: In the case of your contact with overseas, do these funds need to continue to invest?　　Zhizhizhong: In the first round of contacts and negotiations, the budget is more appropriate, of course, not excluding the second to third-quarter negotiations will continue to invest, do not rule out such a possibility.　　Moderator: There are also video industry concern, get edition right, only in 酷6网 see, you will be distribution?　　Zhizhizhong: We will deal with different circumstances, if it is our exclusive purchase of copyright, we will use the two independent, if we get the domestic distribution rights, but also hope to sell to other sites, and hope that everyone in this area benefit.　　Moderator: When it comes to sharing websites, it will be difficult to eliminate piracy, how do you look at the problem in marketing? Zhizhizhong: Indeed, we Shanghai, Guangzhou, Beijing, after the press conference, we have received the site, including copyright, advertisers sent us the message, they are very touched and very respectful of our behavior, the scene sent a lot of text messages to support us. Feedback from the field can be seen, in fact, our behavior is in line with the values of the whole society, in line with the most basic sense of mission in everyone's heart. On the other hand, we also know that we are doing large websites, we all want advertisers to be able to cooperate with us in depth, but from 09, many advertisers are worried about copyright issues, stopped in the YoukU on the Internet, the fundamental problem is that his brand does not want to invest in piracy controversial site, so the cooperation is not safe, will affect his brand. 09 We have a new determination to solve this problem. We also hope that other video site peers, do not think that your user base, the flow of large, to this as the standard, your site content is pirated content, even if more users visit you, you do evil more.　　Also hope that we take concrete action, on the one hand, to increase the substantive cooperation on copyright and purchase, and delete the content of the copyright, there is no copyright content I do not believe that can not be deleted.　　Take 酷6网, we spent three days all pirated content to delete all, and to avoid uploading users again, we also hope that our peers in order to ensure that advertisers in our video site advertising, to help his brand development, substantive in this direction, this is to ensure the healthy development of the industry.　　Zhizhizhong: 酷6网 to support the original, many sites are also in follow-up, said to increase the number of genuine input and purchase efforts, but also some reaction, now the copyright will be more and more high, especially in recent months the price is very rapid, you feel what kind of situation? Zhizhizhong: Indeed, starting in 08, by 09 to 2010, this period of time the overall copyright purchase price really rose, I estimate should be up 3 to 5 times times, but this rise I think relatively reasonable, because a TV play cost to tens of millions, a film cost to 100 million, You have to invest in a relatively equal price to buy the copyright you need.　　In view of the current rise in copyright, we analyze ourselves, we feel that we do not exceed our expectations and our budget, within the scope of the bear. Through the recent series of copyright cooperation and film and television products packaging, as well as with the advertising framework to cooperate with the contract, we received back from the income and cost, we think is relatively healthy state.　　Although the cost of film and television rights has indeed increased, but we feel that in a reasonable range, relatively healthy state of operation.　　Moderator: Last question on the marketing relationship, how do you think of the marketing relationship? Zhizhizhong: We believe that only the site is genuine, the site's brand image can be a positive embodiment, on this basis, we have a genuine content, with normative content, we can in this platform to carry out marketing activities. If there is no copyright, we get the content of no copyright, even if the flow of large, user access to more, we also believe that advertisers will not recognize the behavior of such evil, will eventually put you out of the air.　　From the video website marketing point of view, the core is genuine.　　酷6网 has been, from 08 to 09, we have taken the initiative has been driving the industry towards the legitimate progress, we also call on our peers to work with 酷6网 to quickly resolve copyright issues, the establishment of a healthy video website marketing environment. Moderator: Thank Shing for sharing so much with us and hope to have a chance to discuss copyright andcooperation. Thank you!