The Foreign Eedar Research Center surveyed a total of 2,491 gamers from the age of 15 to 64, and was surprised to find a very serious fact: 60% of mobile games and social games for gamers are female!
They say that in social games, women are more susceptible to other people's influence, simply to see what others are playing, they want to try, they are more likely to send and respond to game invitations, let the game's influence magnified.
"This finding has made the game makers realize that the proportion of female gamers is getting higher, and that this needs to be taken seriously, changing the way many games look." Said Jesse Divnich from Eedar.
And from mobile games, "Girls are more likely to be attracted to mobile games because they are more intuitive and easy to play with." "This has been taken seriously by many game companies, and Big Fish is a popular gaming company with a number of well-known puzzle-puzzle pc games that are now expanding their mobile platform game and focusing more on earning game income from female players." Their CEO, Paul Thelen, said: "You may know that our Texas poker has captured a large number of male players, but what you don't know is that 65% of our income comes from women." ”
"If you want to make a mobile platform game and want it to have the broadest group of players, you absolutely need to focus on the female player." ”
Coincidentally, a recent survey from ESA shows that for PCs and host games, female players are not as miserable as we think: we have 53% male players and 47% female players.
If there really is such a woman, that man still play what game!
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