618 Electric business Melee reflects the chaos of the electric business industry

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

618 is the Beijing-east birthday, originally is the Beijing East Store celebrates the day, has become the national net buys the festival, including Taobao Day cat, including many of the electric platform to compete, detonated the current electric dealers so far the largest melee, many electric business platform to the success of the attitude of martyrdom, the price of blood spell, all reminiscent of the warring era of mutual killing.

In the Beijing-East High-profile announcement of 618 Store Day sales breakthrough 1 billion yuan, all let other electric business platform ashamed unceasingly, such as Su Ning easy to buy, Bowser, when add up sales, estimated not to Jingdong mall 10%, from the comparison of sales, the power of the Alliance, does not appear to Jingdong mall constitutes a real threat , but is it actually?

1 billion-day sales in Beijing East flooded

Beijing East Day sales of 1 billion sold to the originator of the water, is 618 afternoon, the electric circle of many reporters received from a self-proclaimed Taobao old employees of anonymous letters, the letter uncovered Taobao data fraud problem, the letter prompts, Taobao in 2011, the turnover is 485.6 billion yuan, and Taobao Mall has completed 61.9 billion yuan , this and the previous Taobao disclosed sales figures have a clear difference, let people have to suspect Taobao before the authenticity of the data published.

When the alliance of Electric dealers in the public was in Beijing, Taobao data suddenly appear fake door, a bit let electric business alliance unprepared, supposedly said to Jingdong Mall is a good news, but just Taobao data suspected of false residual temperature has not receded, jingdong internal will be leaving senior executives provide a more normal point of data, That is, the day sales is 240 million yuan, 618 received the order form about 800,000 yuan, and the data also listed in detail the related category of the daily sales growth rate, the outgoing Jingdong executives should be more reasonable data.

In fact, as early as 619 announced the Jingdong Mall day sales reached 1 billion yuan, the industry many electric business analysts seriously doubt the moisture of the figure, and Liu has long said "the Electronic business data fraud is the industry's public secrets", so Jingdong mall's daily sales data authenticity is really worth scrutiny.

Data fraud shows the decline of industry credibility

In recent years, the electrical business has indeed made great progress, but the speed of development is certainly not the current number of electric dealers published data so fast, every trillions of of the growth, the electric business industry in laughter and laughter can be easily realized, from Taobao data suspected of fraud and Liu Industry are known to the unspoken rules, for the vast number of consumers, originally this is to stimulate consumers , attracting venture capital or IPO listings.

In fact, in these years of development of the electric business industry, many consumers of the Internet experience in the decline of the year, Taobao's corruption and the rules of the loophole not only hurt the vast number of consumers, but also to the development of E-commerce enterprises have brought some harm, even if it is Taobao cat to promote authentic, high-quality services, It also exposes the fact that many counterfeit products confuse them and let consumers guard against it.

And the previous hot group buys the electric business, now almost to the end of the handle network after the failure of the IPO will be how to go, may be in the late summer before the collapse, but also the possibility of low-cost to hand over to rivals, these are in the fast-changing group buying industry can almost as a trivial thing, Even Jingdong Mall has been passed the market value has been injected 40% or so, is not what explosive news.

Data fraud has shown the decline in the industry trust, and the decline in trust will inevitably face the industry reshuffle, in the next few years, the development of the electrical business will have to go through a Phoenix Nirvana-style rebirth, perhaps to break through the current development of the predicament. The above content from Guangdong talent Net www.nfrencai.com in Admin5, reprint please keep the URL, thank you!