618 Electric Business War: When the end of the goods to give the Enlightenment

The crazy 618 electric business war finally will come to an end, from May onwards, Jing Dong and the Cat Dog War, in the electric business world set off a stormy sea, all the road occasion a piece, seems to see hope. From the chanting words, to force the merchant, and then to the advertising war, 618 day, we all rob very lively.

The number of domestic netizens is over 538 million, consumers from the habit of shopping, to the present shopping malls as a fitting room, switching to all types of platform electric dealers, especially look forward to this kind of business, seems to be on the surface, will buy something cheap. Like the beautiful 1999 IPAD2 or the iphone new phone? or all kinds of cheap goods?

And when you're really engaged and ready to buy, you'll find out that it's out of stock, or limited, or not. It is the phone inside Non-stop received once bought things to send you all kinds of tweets. You can't buy what you want. To the cheap to go, the final harvest is disappointment and disappointment!

Business should be in the commercial marketing behavior, to obtain their own reasonable profits, the choice of platform is the freedom of each enterprise, but because of the monopoly platform, similar to Jingdong, must require businesses to line up, and issued an ultimatum, otherwise blocked and so on. In order to survive in the market, businesses that are already in a strong position can only choose passively, or avoid having a quarrel with other platforms, choosing not to be in the same place and losing business opportunities.

This time the electric business war, in order to line up in business to line up, when the end of the "6.18 Flash Purchase War": More than 300 clothing brand flash on the same day, of which 60 exclusive brands, 30 percent caps up to 300 yuan to send 150 yuan, the slightest of the so-called competitors "blocked" impact. But Dangdang does not seem to be at all. Dangdang added 6.19 promotions a day, promotional efforts, the number of brands to participate in the same as the first 3 days, the purpose is to match the Dangdang clothing category of the price promotion.

Interestingly enough: Dangdang This activity is due to a lot of platform merchants, although the tail goods on the line soon, but joined when the end of the sale of goods on the platform after the goods, should be the season clothing and tail goods both big sales, the Flash purchase war big strength investment is not surprising.

Industry needs health data rather than false exuberance

The 2013-year Q1 China online shopping market data show that Q1 China online shopping market transaction size of 352.08 billion yuan, the number of consumers accounted for more than 30%. From the net purchase market share, the top five are the days of cat, Jingdong, Tencent Electric, Suning easy to buy, Dangdang.

Internet electricity business needs the marketing of commercial logic, in addition to a temporary chicken blood effect, this false prosperity may in the short term to the platform to bring a certain amount of sales and user base, in the long run, it is also easy to create an imbalance in the industry, as well as business aversion. As a business, the choice of platform, is to harmony, rather than participate in the platform between the war, become victims.

From the 618 electric business war, similar to the Beijing-East electric business platform, in the data will be very good-looking, but still can not cover up the deficiencies, the electric business World War, the main push is still his own electrical and digital categories, other industries in addition to slightly prominent wine, but similar to the traditional advantages of clothing such industry, did not appear, In fact, this is the current Beijing-east deficiencies.

Consumers ' impression of Jingdong is to buy home appliances and digital, the advantages of other industries is not obvious, and from the data, we can also see that, in addition to the cat and Tencent, Jingdong, Suning easy to buy, when the company occupied the platform of the three, and Suning easy to buy the advantages of the industry is undoubtedly, although the force is later, But also with Jingdong have a spell of power, and years of experience in the industry, more than a chip. In this World War, as the third place, but there is no large-scale into the melee, but Guoqing took the account of the 1.3 billion cash, to secretly layout tail goods, obviously the intention lies in the layout of the entire industry, this is clothing, and from when the Q1 earnings look: Loss significantly narrowed, margin significantly increased, platform growth significantly, Department stores gradually exceed the original book-oriented advantages, from the capital market point of view, such a layout brings a good response to the stock market, 1 months time, when the market value of net make more than 300 million dollars.

E-commerce industry, as a new industries, similar to the industrial Revolution invented the steam engine generally, the Internet is an excellent platform, the electrical industry practitioners, should be to all types of industry a stable and healthy platform, and should not rush to overdraft their credibility, consumers are not at the mercy of many once excellent internet companies , will also be abandoned by the market.

Dangdang's recent stock price rise and tail goods exchange in the electric business War to obtain business support phenomenon, also gave some inspiration to the electric business industry: Electricity market, for each platform, are just the electric business platform should be given to businessmen and users of meticulous service, to provide cost-effective goods, reduce operating costs, Through service businesses to obtain the corresponding return, reasonable layout of the industry, is the most important, the water can carry a boat to overturn.

China's electric business Road, is a long-distance running process, the victory is not in a moment of happiness, 618 to the electricity business brought about in fact should not be the good-looking data, more should be the industry's reflection.