618 Electric Shangjin Open oppo price stiff not to war

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

June 18 This ordinary day by Jing Dong This internet company has given a brand-new meaning, because this day is Jingdong store celebrates day. In order to this day Jingdong early in March began to layout, plus this year's Beijing-east successful listing, so this year's 618 Jing-dong is like to make this year's shop is not the same as Taobao double a similar holiday. Since Jingdong has this meaning will naturally attract the major electric power platform and manufacturers of follow-up promotions, price, gifts and other customary means have become the essential element of this day. At the same time, because of this day and the Internet, so whether it is micro-bo or micro-letter and other new media platform has also appeared for consumers to prepare the detailed shopping strategy, is extremely intimate.

In this year's 618 internet marketing node Many mobile phone brands can be said to have resorted to all the tricks: Large distribution coupons, limited-price rush to buy and so on the horse, the price is undoubtedly the best way to attract users eyeball, but from the marketing point of view, the price is a double-edged sword, On the one hand, it does attract the attention of the user to enjoy the benefits, but on the other hand will let the brand products damaged.

Do not say that promotional time or through other channels to buy products users can not enjoy the low price concessions, simply is the major electric power platform in different periods of time promotion is enough to make the brand's product promotion price becomes the regular price. In order to consolidate promotional prices for a long time will inevitably lead to the cost of compression and appear at ordinary prices or reduce the quality of the user experience decline caused by the consequences. So in the long run this no matter for the brand or product or users will not be good, but the reporter found not all brands are so, or a few brands insist on not playing price war and through the form of value-added gifts to enhance the user experience.

has always been the main "high-quality products" Oppo is a special case. Reporter noted that oppo in the 618 period to buy a gift of the way to promote sales, not to its flagship mobile phone price operation, this kind of anti-normal practices in the major manufacturers have to reduce the sale of the node appears unusually special, can be said that the opposite of the oppo just played a stand out of the role.

According to reliable sources, Oppo announced a full range of products after the transition 4G product sales have been rising trend. 4 May sales were more than million, although the channel still has a small number of 3G product inventory, but the proportion of 4G product sales from April 60% to 80% in May. A recent snapshot of the data on Weibo appears to reveal a bit of information: Oppo in the 4G market share of the rise in the proportion of the increase to 2.9%, the overall 4G market accounted for 6.3% of the top five. But people familiar with the 4G market are aware of the data when the Oppo only two 4G products are Find7 and R1s, both at the price of 2000-3000 yuan and other machine-sea tactics or the main push thousand 4G mobile phone manufacturers compared to The number of products slightly thin but rely on two products Rong Deng 4G mobile phone share of the top five of the manufacturers except oppo only Apple.

Industry insiders believe that this shows that oppo have full confidence in their products, do not fight price war, adhere to product quality, to focus on products to play the direction without relying on marketing price war-oriented. In fact, Oppo's move not only won praise from the industry, but also made loyal oppo users more secure. This shows that the quality of oppo products without price water will not appear many brand new products listed to the price of diving in just a few months between the matter.

The battle for market share of mobile phones in the 4G era has just begun, 618 is not so much a promotional feast for the Internet, it is a 4G ERA mobile phone battlefield soldiers, do not play price war is oppo on the product to the user responsible attitude, is oppo to adhere to do high-quality boutique mobile phone concept interpretation.