62 traditional retail enterprises have opened the network retail platform

2012 years of traditional retail enterprises have 62 opened the network retail platform. The traditional retail enterprise net retail sales only has 35 billion yuan, among them, the network sales volume 1.3205 trillion yuan, the traditional retailer net sales in the national network retail overall scale accounted for is only a very small part. Since this year, there have been large-scale supermarkets into the line.

Domestic retail enterprises have many stages of failure precedent, this is the fact that can be seen. If the traditional retail enterprises to open more stores online, is its good at doing things. Will traditional retailers be able to hold on to the line?

Internet retailing has a fundamental reverse effect on the whole industry chain and supply chain collaboration of manufacturers, agents and retailers, and the sales of traditional physical stores will usher in an era of internet retailing. In the long run, the traditional retailer will occupy a more important position in the network retailing business by adjusting the optimization and the integration development. This is a prospect to look forward to, but how long does it take? After looking at some of the first failure cases, more traditional retail use of electric shock as a long-term strategy.

However, it can be seen that at present traditional retailers are net more by establishing official websites. This means direct competition with existing electricity-quotient platforms, and the electric business Platform's network retail business scope begins to cover gradually completely, even already surpassed the large-scale supermarket's category, moreover, from the electric trader Operation experience superiority analysis, the traditional retailer obviously does not have the Internet the first to send the superiority. Traditional supermarket net usually adopt store distribution mode. Although the distribution radius only within a few kilometers, but how to establish a long-term and stable logistics and distribution services?

Traditional retail enterprises online under the advantages mainly reflected in its rich ground store resources and the member resources to come and go, you can put the store to the ground, direct and other customers to the door, but the real game on the line is how to get through customer resources and integration to customer behavior for follow-up analysis of warehousing, and large data for traditional business is short board, even the first line of companies, in the Internet technology has not yet put the final value of large data to play out, the traditional retail enterprises to online resources for reasonable integration, still need a relatively long period.

2010-2012 Retail sales of consumer goods accounted for the 3.2%,4.3% 6.3%, while the chain of social consumer goods sales 11% respectively. 11.2%,9.0%. The chain of hundred strong in 2012, a decline in the situation, online growth is already evident, and online attempts at traditional retail lines are a step in the way, as more and more traditional retail companies join the online camp, and the offline rivalry between traditional retailers and retail companies follows the migration to the line, while at the same time, Online two or three-line slowdown in urban growth, single shop sales growth difficult, rent and labor costs significantly increase the worry of reality, towards the three or four-line city expansion, in small and medium-sized cities and rural areas to extend the channel, in the county town and countryside to set up retail outlets obvious. In this way, the parallel between the two fronts will make the competition of traditional retail enterprises become more complex, as the traditional retail business of the margin itself is not high, so the complex competition intensifies the rapid increase of operation cost.

Traditional retailing has suffered from the impact of online retailing and the rising cost of offline, as well as strong network opponents, the traditional opponents on the line to the line, on the front, the competition is also fierce. To do and not to do, there are natural obstacles exist. Traditional retailers need greater wisdom to play the business.