65% of Internet consumers have purchased digital products

A new study by the Pew Internet and Anglo life http://www.aliyun.com/zixun/aggregation/3022.html >project shows that 65% Internet users have paid to download or read online content.

The study found that music and software were the most popular online digital consumer products, with 33% of online users buying both. Smartphone or tablet program purchases third place, accounting for 21%, fourth is online games, accounting for 19%, and finally online data service sites accounted for 5%, adult content accounted for 2%. This is the result of a survey of 755 Internet users from October to early November.

Another 6% per cent said they had purchased other products, and the 15 options set out in the survey were not listed.

"The most surprising percentage of online users who buy digital content is consistent with the percentage of users who buy other products and services such as books and travel." "said Jim Jansen, author of the study. "And the digital content that online users buy is diverse. ”

The Pew Internet also found that most network users purchase subscriptions (23%), download a single file (16%), or a streaming content product (8%).

Men are more likely than women to buy software online (men are about 40%, women are about 26%), and software is a product category with significant differences between men and women shoppers, according to the study. Online users with high household incomes are more diverse than low-income users. For example, for pop music, 29% of households with a family income between 30000-49000 dollars said they had bought it online, and 49% of those who had more than 75000 dollars in family income bought pop music online. Such users spend 10 of dollars a month on digital content.

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