7 Cost-effective Online marketing tools

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There are more and more enterprises through network Marketing has made great success, but there are still a large number of enterprises on the network marketing of the real confused, in vain to miss the chance of more than N. In order to help more business owners understand the relevant knowledge of online marketing, focus on Albert to introduce 7 cost-effective online marketing tools, hope that enterprises can use these marketing tools to win the market.

I. Micro-letter

As the hottest Internet chatting tool, micro-letter is popular with enterprises and users. No matter when and where, as long as the user subscribed to the enterprise information, enterprises can push product information at any time, so that users can see the first time. Micro-letter This high reach rate, high precision, high convenience characteristics, by many enterprises in marketing, and obtained a considerable profit.

Micro-credit marketing, usually requires enterprises to focus on how to plan more easily accepted information by users, and then through the user group, regional control, such as accurate message push, it can achieve a very good transmission effect, the user into a loyal customer.

It should be noted that many enterprises to micro-letter as a mobile microblogging, just blindly to convey information to customers, or only set up some quick response, but not serious attention to customer feedback. This lack of human communication, a great harm to the user experience, the end will only cause enterprises to lose the user's attention and trust.

Second, blog

In the beginning of the blog, this marketing tool is to make many enterprises nod praise, through it, enterprises can be transformed into an expert, through which, the company's Web site to greatly enhance access, through which enterprises can also obtain loyal customer groups ...

But now the rise of micro-bo, micro-letter hot, blog more and more attention, many enterprises even give up the blog marketing. In fact, the role of the blog is still very strong, it depends on how the enterprise to explore the value of the tool.

Enterprises to carry out blog marketing, first of all to improve the credibility of corporate blogs and increase the number of customers, avoid direct advertising, but should be published on their own blog a number of practical and attractive content, the first to arouse customer interest and concern. or publish these practical articles to other people's blogs and get more potential customers to get that information and start focusing on the publisher.

Second, enterprises have to improve the site's SEO performance, in order to improve the exposure rate of the article.

In addition, enterprises should also comment on other blog posts, comments should pay attention to add their own unique insights, to help others to obtain useful information, so as to generate trust in enterprises.

Iii. Weibo

Weibo has a bigger impact than blogging. If you can use it properly, you can send corporate information to all parts of the world. How to promote micro-blogging better?

First of all, we should set up a good enterprise positioning, can be displayed through the way of labels, with unconventional content to show the enterprise can provide services and products, can better attract potential customers attention.

After getting the attention of potential customers, can not directly publish hard advertising, instead, we should share valuable information, use some more interesting words, or some interesting activities, or embed the product information of the enterprise with some news and so on, so that the customer can interact with the enterprise enthusiastically when they understand the product information.

Moreover, enterprise Weibo and customer interaction, should also remember that interaction is a two-way, in addition to their own share of articles and messages, but also timely response to other micro-blog content, to maintain the effective interaction.

Finally, the enterprise must also pay attention to keep the micro-blog constantly updated, so that the enterprise information at all times in the eyes of customers, not easily forgotten.

Iv. Social Networking Sites

The first thing to do is to find a social networking site that hides the potential customers of your business, then apply for an account, look for and join a social group that is related to the business profession, and then post relevant topics or articles on those platforms. Take a short time each day, by answering the questions of social networking site members, giving professional, useful advice or advice, shaping a professional image, allowing potential customers to succumb to these rich knowledge and experience, so as to generate trust and a good image of the enterprise.

It should be noted that when answering questions, people should feel sincere, in addition to the content of the answer to be valuable, in order to obtain the customer's trust faster.

V. Mailbox

E-Mail is an online communication tool that most people use. By using a mass package, you can send a large amount of information to a large number of user mailboxes in a short period of time. Of course, this practice is not advocated. Because a lot of information, especially not modified advertising information, sent more, but also directly into the user's garbage bin. Clever some of the technique is the enterprise selection of quality articles (practical, valuable soft text) timely to send, the request is to have a very attractive title, to attract the attention of users, so that users are interested in reading the whole article, so as to obtain information about the enterprise.

Vi. Video

Through the production of some video, introduce the cultural activities of enterprises, or product introductions, or even the company has no relationship with the news short film, education, comedy, training and other short films, and then at the end of the video with the company's web site, address, telephone, etc., and finally upload this video to the major This kind of video is free to upload, and upload speed is very fast, the enterprise just the title design of some novel, some creative, so as to attract netizens Click, watch, it reached the effect of advertising. Compared to text and pictures, video is more popular and can achieve better results.

Seven, the whole network marketing system

If enterprises want to really do a good job of network marketing, but also must use some special for enterprise network marketing and developed cheap and practical new products. At present, the market has introduced a number of new products, can be a variety of backstage to get through, with a certain intelligent operation function, greatly reduce operating costs, improve operational efficiency, save a lot of manpower and other characteristics. Companies need to rely on such a marketing tool, they can make enterprise marketing more accurate and effective, faster win the market.