7 Creative social Media marketing cases

Compiling @yvaineso

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In the age of social media marketing, some people say "content is king", also have voice "channel is King". How should the two be combined, and where should the enterprise go? By reading this article, you'll find that all kinds of social media tools, such as LinkedIn, Google +, Twitter, Facebook, YouTube, are in the seven cases listed in the article, but the success of these enterprise promotions is not that they found these channels, But they found out how to use these channels.

#1: Sharpie

Sharpie is a company that sells permanent brushes that can paint objects that never fade-the translator presses them. Through social media and other marketing methods, the company has successfully pushed the new product into the market and succeeded in making Sharpie's brush a daily noun.

Sharpie's Twitter marketing was a success, and it was a perfect combination of blogs and Instagram and even the formation of a community. We can learn a few things from it:

① background picture diversity.

Now Sharpie's background is constantly changing, and in the past four weeks it has changed at least three backgrounds.

Sharpie often change the avatar on Twitter

② focus on your users.

Smart marketers will know how to meet and drive loyal users to spend. The only way to improve customer loyalty and nostalgia is to focus on the creation of your users. Sharpie is to achieve this by sharing the user's work.

Displays the user's work ③ case study in the display window. Sharpie's blog uses a double kill technique. First, they tell the story of the user (why don't users tell their friends to look at their work on the site?). ）。 Second, they use Bowen to motivate their fans to be creative. Like their slogan: "Who can be the first Sharpie?" "Readers often look for inspiration in practical how-to instructions that have proven to be popular case studies ④ to build their own online communities. This strategy does not always work, provided your users reach a scale, and at some point you may decide to bring your fans from social media to your own community. Social Media Examiner Recently used networking clubs to do the same thing. Sharpie invites their community users to choose the best solution through an art contest.

A creative invitation can give your users a few hours to build your brand

#2: HubSpot

HubSpot is an enterprise that specializes in providing domestic marketing tools for small businesses, mainly through the strategic plan of content-oriented strategy to achieve explosive growth.

There are three different reference levels in this screenshot to differentiate between free source articles

HubSpot know what their users want. They write hot topics (such as the Pinterest article), and they classify the article according to the level of experience (see "Introductory" in the illustration above). They can also allow users to listen to their articles through vocalyze devices.

Recommended for site visitors is an important selling point, here are the highlights.

HubSpot has proved to be an excellent demonstration of achieving its goals through a variety of social-sharing buttons. The two pictures above show this.

HubSpot is also very good at creating personal brands, and HubSpot has also made special plans for their employees on Facebook's page.

Let your client see the real side of your employees so that customers will stick to you.

#3: Weapons Plus Martial Arts supplies

Weapons Plus Martial Arts supplies is an early user of Google +, and now it has found a lot of creative ways to play Google + 's great ability.

One of the most contagious ways is to use images of the graph.

These three pictures show the development of weapons on Google +.

As with any kind of good content strategy, weapons+ understand that their followers like to read the relevant film materials and how to make weapons. They also want to express their love.

Pictured above is weapons+ shows a fan with a hairstyle that shows his love. This is an expression of love.

Make full use of the "about" this page is weapons + another ninja trick (pun). The recommended links are the best way to link your Google + page and other online products.

Make sure that all Google + tags are used well.

#4: Evian

Evian is a bottled water company. Their exquisite YouTube pages are well worth learning.

One of their great cases was that they developed a popular contest with the theme "Keep Young". All the photos of good products have been consolidated through the theme activities of the Evian fans (who drink Evian water, of course).

Evian links its various platforms via YouTube and displays the core information via YouTube

Evian Another great idea is to make Evian's YouTube channel a platform for the user to create. The goal is to create videos created by the world's longest user. They will put the user's short video clips into their subject. The technology is expensive, but any business is looking for ways to get fans to provide content that represents the merchant's position.

#5: Openview

Openview is a business-to-business venture company that aims to help emerging technology companies raise start-up funds. They have added 1000 subscribers to the social media strategy on their blogs.

The author of Openview blog understands that good content can attract new readers. That's why they do everything they can to motivate new users to sign up and simply register.

In addition, each landing form gets the address of the next blog post, and a pop-up box is invited to a New Boven address for new users who have never logged in.

This pop-up ad uses social elements to entice readers to log in.

Another Openview strategy is to allow readers to read their blogs on mobile devices. They implemented the plan through Google currents.

Make sure you can serve your mobile users

A VC company should maintain a prim and conservative image of the guest, because it can show their confidence and poise, but that does not mean that they can not have a humane side, can not be joking. OpenView allows employees to show their professional and playful side through the "Know the Author" page. This is a good way to keep the balance.

When your mouse hovers over the heads of these authors, their funny pictures and profiles appear.

#6: Sammy ' s woodfired Pizza

Sammy ' s woodfired Pizza is a regional chain store in Santiago. They use social media very effectively to increase their fans.

On Twitter, Sammy regularly issue coupons, regular promotions, and share information or important topics for partners.

Use tweets to share information that is valuable to your fans

It is essential for restaurants to show the most popular food in the restaurant. Sammy used the photos on Twitter to do this, and on Facebook it was shown on video.

Show your fans high quality food photo surfaces you're very focused on quality.

Sammy has produced many videos in collaboration with local television channels, and video-making tutorials are also popular in the food industry.

#7: Sgt Biz Nation

Sgt Biz Nation is a partnership between HP and the company that provides the LinkedIn community for small business owners and marketers. This linking business demonstrates the great potential of the LinkedIn community.

There are clear descriptions to help users understand what they can get.

a bit of a LinkedIn group: You can send ads directly to your fans every week, and ads don't click on the probability of opening it pretty high. LinkedIn provides statistics and optimization tools--hint: Ensure a clear user group guideline.

LinkedIn provides detailed data analysis of your fans to help you achieve your target market

LinkedIn offers the possibility of building a small group around a particular point of interest. HP and Trent actually have a group that is only built for those who are looking for a special price. This is a very sensible move because these people are actually a potential buyer.

Set up small groups to identify users ' interests and needs-to make them contact with more specific groups

These seven companies have used social media, although different methods, but through social media marketing has achieved significant results.

#总结: The visual nature of social media-the full use of photos and videos. Show your customers-this method can greatly increase the viscosity. Make sure your content can be socialized to share Google + can affect search results, are you aware of this advantage? YouTube is far more advanced than you think, looking at the latest updates and applying them to your marketing. Don't ignore your mobile users--optimize your content for them. Give users a reason to join you-coupons, reasons and video screens are good ways. Consider setting up a LinkedIn group for your big or small business

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This article is compiled from Socialbeta content contributor @yvaineso.

This article link: http://www.socialbeta.cn/articles/7-creative-case-studies.html

Original link: http://www.socialmediaexaminer.com/7-creative-social-media-marketing-mini-case-studies/