7 things to understand when a start-up company gets a seed investment

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As an entrepreneur, the first time you raise money for your company is like the first time you fall in love. When you finally get a certain person's favor and get his investment at the same time, you will feel the sun is so bright, life is so beautiful, you are the next Zuckerberg. However, do not be so proud and charming, your entrepreneurial journey has just begun, the road is very tortuous, the future is not necessarily bright. Every year, there are a lot of ideas in the world to get the seed investment, but there are several successful?

After getting the first investment, what is a start-up company to do? I hope that the following 7 points to give you some inspiration.

1. Access to investment is not the only pursuit

Many entrepreneurs are accustomed to taking seed investment as the whole of the entrepreneurial process and seeing more investment as the only goal to be pursued in the future. Getting a seed investment is really a celebration, and it's a milestone in your creation of a great company.

But you know, your competitors don't stop to celebrate, you need to make the next plan (listen to user feedback, refine your product), not sleep in the seed money. Forget the money for the time being and make your next strategic plan for a product release in the first place, preferably in detail to the week.

2. Employee Ningquewulan

Team size is also one of the hallmarks of a successful company, but that does not mean that startups need to be scaled up quickly. You know, good employees can bring positive value to the enterprise, the real talent is worth the time to look for. It is not uncommon for the porridge to be rough and "a rat's excrement is ruined."

How to attract talent to join? Let them see where the company is superior to other companies and let them see the potential of the company's products.

3. A good publicity strategy may only be a one-time effective

People rely on the clothes of Horse saddle, a new company and the success of new products can not be separated from good publicity strategies, such as the company's Web site exquisite web design, path improved the company's web interface after the number of users increased by 800%. But a web design that helps you get a seed investment may not be the user's taste. What you need to know is that your product is ultimately geared toward the vast majority of users, not the investors, and the user experience is critical.

4. Firm objectives

Getting an investment will give you the best and worst impact: VCS, competitors, and even your friends ' moms will come to you to advise you on how to run your company to promote your product. It's good to listen to others ' opinions, but be sure to be firm in your own direction and goals.

5. No fight unprepared

Don't wait until next month, or even next week, to start a new round of investment; that's not to say you start planning for the second round immediately after you get your first round of investment. It's important to plan ahead.

6. Details determine success or failure

It's important for startups to have a great product and get users to keep their focus, but don't forget the importance of corporate culture. Corporate culture will be reflected in all aspects of the company, large to the company promotion requirements, small to the company's refrigerator food. Young startups need to find a unique corporate culture that is in line with the company's atmosphere and let employees fall in love with it.

7. Enjoy the entrepreneurial process

The charm of entrepreneurship is its unknown, everything is possible.

Theodore Roosevelt, the 26th President of the United States, once said: "Only those who do nothing will never make mistakes." "Mistakes are part of life; it doesn't matter how many mistakes you make in your life, it's how you make effective changes after each error." So don't be afraid to make mistakes and enjoy your entrepreneurial process!

Via TNW