7 things you need to know to do content marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Lead: This article lists seven of the most important questions that many years ago, when people first started content marketing and wanted to know.

What people often say about "hindsight" means that when we look back at everything, we want to know where we can do it better. Here are seven of the most important questions that were asked many years ago when people started content marketing for the first time. Hope to help you succeed.

1. Establish Customer model

Fictitious an ideal customer. You can create different roles based on the common characteristics, requirements, or problems of your ideal customer. Developing a customer model is not only a fundamental piece of your marketing strategy, but it also works in every function of your business.

They are critical because you can define your content strategy, conversion rate, social position, etc. based on the specific goals, needs, and taboos of each role.

Creating content based on your customer model can help you find the right audience, increase participation, and help build a loyal audience model that you are trying to attract. Without a clear customer model, you will continue to make a mistake in the original darkness.

2, as an investment

Content marketing (like many businesses) is a marathon, not a sprint. It will not succeed overnight, but slowly accumulate energy based on the passage of time, like a snowball rolling down from the mountain, rolling the bigger. It can be scary when some paid media are satisfied with the results.

In order to start concentrating, you need to constantly remind yourself that your content marketing "assets" and every blog and content in your business is an investment. Although it usually takes 6-9 months to begin to really have an effect, this is only a relatively short time investment in a long-term successful marketing plan.

3, the use of enterprise advocacy

One of the key points of success of content marketing is to have a complete enterprise, from top to bottom, to purchase, to form a "content culture". That means that every member of the enterprise will not only be excited about your marketing team spirit, but will also be involved in content creation and promotion.

The most important thing is that compared to larger enterprises, the most likely challenge is the marketing team. The proposal starts from the senior level, lets all senior C above the executive participate in the content culture creation. From then on, you can follow this advice to promote the content culture of the whole enterprise.

4, the content does not need to write

When we see "content marketing", we immediately think of written text, but keep in mind that this is just a media format. If copywriting isn't your forte, try incorporating video or audio content into your strategy.

Ultimately, the media format you choose will allow your team to make the best results for your audience. This includes the multimedia format. Once you find the right balance, the content you create is more likely to affect the audience.

5, quality is more important than quantity

There is a cliché question: write a bunch of basic articles and some wonderful words, which is better? The bottom line is that every content section should provide readers with the value they need to be effective and enjoyable to read. However, it is important to always publish content frequently. So need a balance, based on resources, industry and audience, each enterprise slightly different.

In general, it is recommended that you publish at least 3 high-quality, 700-word blogs per week. While this may seem like a lot in the beginning, this is a great way to quickly help you create an attraction in content marketing (usually 4-6 months). If you can write more than three posts a week, this is great, but at least three.

6, writing is only half success

Writing is time-consuming, maybe it's just half the success. The other half is promoting content that drives people to read it. Many times this is often overlooked by marketers because they are just happy to finish the content.

To make sure you create an action plan to promote your blog, dedicate 25% to 33% of your time to write articles that promote new blogs. This is the key to getting the best content marketing strategy.

7. Reasonable arrangement

A great skilled content marketing expert knows how to arrange content in different ways. Their brains can see opportunities to use existing content in different ways to maximize the value of the content.

For example: Let's say you or your business create a trade show. This is an important content that can easily be repositioned into many different forms to provide great content value.

After the event, use the content to do a webinar. Then the webinar is recorded as text, and each important point is refined into a blog. Then make an ebook out of the hottest blogs.

Although each content marketing strategy is somewhat different depending on the business, the point of this article applies to any situation.