7 tips on how to guide and attract users of SEM advertising headlines

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SEM promotion is now getting more and more attention of enterprises, how to show more information in the limited space, so as to achieve better promotion effect? There is a lot of learning here. On this issue, a lot of businesses always want to promote information, add the most bright selling point, the most popular concessions, such as a brain filled with SEM ads limited space, this work?

In addition, what do you think about when reading SEM ads for netizens? What are the key factors driving his clicks and selections? What can attract their attention?

UE in the study of consumer behavior decision-making, found some very interesting points, to share with you, hope to help you have in-depth understanding of SEM ads, and even to promote the needs of the business. This paper explores the method of writing SEM advertisement title from the angle of "netizen".

Why study sem advertising headlines?

(through eye movement research, when the user retrieves the information, the title is the focus area of the user's attention and clicks)

Skill One: The title length is controlled in 20-30 words, taking into account the Netizen's reading experience and the best promotion effect

The title is too long for readability to fall, it is difficult for netizens to capture the core idea at once, the focus is not prominent; the title is too short, can convey to the Netizen's information is limited, prompting the netizen clicks the action the ability to descend again, therefore the length of the title, as far as possible control in writing in 20 words-30 words, At this time can take into account the Netizen reading experience and the promotion effect, win yo ~

Technique two: The title content should add "essence description", give Netizen richer information

In addition to writing "Enterprise name", the title should include a description of other key information. If only write "Enterprise name", netizens received less effective information, especially in the site is not high enough visibility, the nature of its search and promotion results are low, the promotion effect is poor. For example, "learn English preferred ****,n years brand history, verify the success of teaching achievements" such title, it is better than just write "learn English preferred * * * * *" do title effect Good (annotated, for information confidentiality, examples of hidden to specific business name, hereinafter)

Technique three: The effective punctuation of long title, quick catch Netizen attention

A number of studies have shown that long text is not conducive to reading and understanding of netizens, readability is poor, and SEM advertising features are the use of netizens a few seconds of scanning, highlighting the advantages of information, quickly grasp the attention of netizens to achieve the effect of the click. Therefore, more than 19 words of the title, punctuation 3-4 times, the rate of high, good effect (such as the use of commas, spaces, dashes, and so on symbols of punctuation), such as: "* * Official Website Store celebrates 2 anniversary of the whole world free shipping costs 20 percent to sell", such a title read up a little

Tip four: After the subject of the title before the modification and description, it will appear to focus more clearly

Creative title, the first to write the subject, and then separated by the symbol, and then write modified description of the content, so highlighted. Among them, the subject part, as far as possible control within 10 characters, and to do at a glance, easy to distinguish, for example: "* * website-brand Fashion discount network, the whole 20 percent from" so the title, the focus is very clear; conversely, if the first to write modified content, it will appear to be the theme is not prominent, such as "the defect does not see the white

Tip Five: The Electronic Business title contains "Discount, quality" class information, more attract attention

The research found that, when searching e-commerce industry information, the Netizen presents the unique characteristic, very concerned about the quality of goods, reputation, price, comments and other information, so the SEM creative title, should meet the user's search for such information characteristics, the title contains a "discount", "Price", "quality" type of vocabulary, to help promote the effect of promotion

Tip Six: The title avoids exaggeration, manifests the security, lets the Netizen rest assured

Title do not write too exaggerated, empty, exaggerated, not specific, resulting in a lower click rate, the conversion effect will be affected. The study found that: "Exaggerated words" in the creative, high rate of use of the "exaggerated words" in the creative, "exaggeration" of the Use of low ("exaggerated words" such as, "The best Effect", "after testing the best", "rapid efficiency", etc.)

Tip Seven: Use Internet users ' receptive language to make headlines easy to understand

The title to write easy to read, the study found that the creative title contains "Do not understand", "too poetic", "not fluent/uncommon" information, the rate of low, poor effect: such as: "Dragon vein entrance, jiuding honor set GUI", "top private butler, alike" and so on, after reading will produce the feeling of not understanding.