70-way tabloid: Four signals that your start-up company needs to be transformed.

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

[Guide] entrepreneurs need an important ability to change business models or product patterns. Most successful startups have undergone a process of transformation, although these are sounds simple, but to master the signal of transformation, need to pay attention to four points.

Tencent Technology Lois January 14 News

"Four signals indicate that your start-up needs to be transformed."

Entrepreneurs need an important ability to change business models or product patterns. Most successful startups experience a transformational process, although these are simple to hear.

Some successful transition companies:

BURBN, HTML5 application based on geographical location-->instagram;

Game neverending, a MMORPG online game--"FLICKR;"

Tune in Hook up, a video class dating site--YouTube;

PDA Payment service--PayPal's website payment tool

Odea, podcast platform--"Twitter

But judging whether your company should be transformed is often a tough decision, and the following four signals may inspire you:

1. You're constantly educating the market.

You may think you are a pioneer in the market and have a hidden value, but when you find that you need a lot of time to educate your target audience, it may mean that you are too early to enter the market. This may be the time to shrink the front and try from a small vertical area.

2. The first group of users did not like your product

Listening to potential users is a good thing. 99.9% of the people are not jobs, you can't completely ignore the user's ideas. You may be afraid to hear some harsh criticism. But if most of the users are reacting to the idea that they have no feelings for your product, then it may be a transformation.

3. Investors you've met don't want to invest

If you've seen a lot of investors, their opinions are negative. Of course, these comments are mainly about the product level. However, things are not absolute. The founder of Pandora, for instance, was rejected by more than 300 investors.

4. Do everything for everyone

The ideal of a product may be beyond the reach of your control. Concentration is a good thing. Devote your limited resources to a field that you can really control.

"How can Pandora turn a profit?"

What do you think of the music radio Pandora? There are two points to be seen: its mobile ad revenue is second only to Google and Facebook, about 100 million yuan a year, and the company has been lobbying Congress to reduce royalties in 2015, if not, The company needs to change its music business model.

But some media believe that Pandora can only reduce the cost of its sales, Pandora will soon be profitable. From the company's earnings, Pandora's advertising revenue is growing at a very high rate. If the cost of sales can be reduced, Pandora's profit level will be significantly increased. Maybe soon, we'll see that Pandora gives us a good earnings report.

"Seven mistakes that the Palm doctor once made."

At the Saturday Geek Park Innovation Conference, the spring Rain Palm Doctor founder Rui introduced the team has made seven mistakes, hope that developers learn from it, the following are the seven lessons:

Please, stop pretending to be cool! To save money and time, do not design features for cool.

• User experience? The head said no! The user experience is contained in the data of the product, not controlled by the leader.

* Just right and wrong, never mind the beauty of ugliness. Product managers and bosses manage the problem of right and wrong, not the problem of beauty and ugliness to the designer.

• A word, a group of powder. Use a word to explain the value, function and significance of products, do not let the literary and emotional color overweight.

Money is the absolute truth! No money, it's hard to do promotion.

• The business model is not coming out. Business model is the accumulation of sporadic business opportunities to determine.

• Investors are eyes and not brains. Investors give you some perspective and inspiration, but it's not up to him to make a decision.

Rui introduced, the current spring rain handheld doctor's user pay rate reached 30%. On the issue of product costs, before the use of money to hire a doctor, but later realized that the cost is too large, now have found other ways to control costs.