77 Innovations of Internet Profit model (IV.)

60. Exclusive Information Resources

There's a rule on the Internet that seems different from the real world, and that's the first rule. In the real world as a second survival not only no problem, but also can wait for the first challenge, but on the internet, why do netizens visit the penis? So since we cannot be first, we must have our own unique resources.

Britannica.com is a unique and can be called the first site. This site has all the Encyclopedia Britannica's content on the Internet for free access to visitors. It also contains articles from 76 famous magazines and links to 125,000 websites. It is a valuable research tool.

Unique information Resources This rule is very simple. But it's easy to say and difficult to do. From the current site can be seen, because most of the content of the site is posted to paste, the thousand-side, where there is a unique information resources? Br>〈 Trunk   Palmetto Penalty  篽

61. Information Service

Fixed topic Information Service is one of the most important forms in traditional information service, which is called SDI. Its meaning is: the user proposes a specific research project, the information organization follows the research process, provides the related dynamic literature. SDI is one of the most effective methods in intelligence services. Of course, this successful model can also be moved to the Internet, but also can make suitable for the network, such as can increase the automatic search program, search for specific topic information, please relevant experts on-site explanation.

There is not much difference between the sites that provide SDI services and the general ICP structure, except that the content of the site is carefully selected to serve the needs of a particular user. and regularly updated. Ivillage can serve as an example of SDI, a well-known web site for communities and targeted information. The site has a number of professional forums, in addition to the discussion of netizens, the site itself provides a lot of information for the forum. The site has a revenue of $14.6 million for 1999 years and is the first profitable site in the same mode.

Some analysts believe About.com is also an SDI-type site. The site has 650 wizards, the people who are invited to take charge of a specific category in 18 major areas of education, commerce, and tourism. Anyone with expertise in a particular field can apply for a guide. The wizard can provide the Netizen one-on-one direct service, very conforms to the network development law. And the site's incentives are unique, and the rewards of the guides are proportional to the amount of traffic they can attract.

Ivillage's Web site: Www.ivillage.com,About's Web site: www.about.com

62. Free information Service (i)

Most of the information on the Internet is free, and it is really not easy to subscribe to a lucrative website. Forrest's survey shows that users are only willing to pay for two types of information: one is the business information that makes money, the other is sports information.

Although there are many sports sites are charged, but the CBS Sportsline website sports information is completely free, and is one of the best sports news site. Cbssportsline has attracted the attention of the selection experts with its detailed statistical data and the very visual impact of the live game broadcast. The reason why Sportsline is free is that the boss has money behind it (CBS, one of America's Big Three TV networks), and on the other hand, the site can be valuable for free exchange of customer statistics.

Gurunet is not an information site, but a free download service. This site is mainly to the user's download behavior research. The Web site makes full use of the power of the Internet to instantly click on the words you read or type. If you click on the word Ford and it is in front of the word motor, gurunet will give you a brief introduction to Ford Motor Company, a stock chart for the past year, the latest stock price, and a link to news about Ford Motor Company.

Free information that can be charged is the first business model in the free information service. Of course, in general, the Netizen is to take some kind of statistic data to exchange.

CBS sportsline url http://www.sportsline.com,GuruNet url: www.guru.net

63. Free information Service (II.)

The information that can be charged is free, it is not possible to charge information of course more free. There are free lunches all over the Internet. So even if you set a feast, you may not necessarily be appreciated, you must have a considerable feature to get the attention of netizens.

Deepcanyon This site is a research site launched by Hewlett-Packard Company to target computers and internet merchants. It collects a wide range of industry research information, which is then available to visitors, some free and some charge. Deepcanyon also plans to extend its range of services to all industrial sectors.

InfoSpace.com is a very unique website. It backs up many directories on the Internet. The site has a character finder, phone book and map, so it acts as the equivalent of 10 other reference sites. Now, the site offers a personal desktop portal, a small desktop toolbar that makes it easy to use many of the search features on your site. In short, this is a handy reference site to search for information on the web and provide it to other sites while promoting yourself.

Pure free information as a business model, it is difficult to find a way to operate, in general, and other forms are bound together, can be a promising.

Deepcanyon url http://www.deepcanyon.com,InfoSpace url http://www.Info space.com

Ten, the portal is the unique scenery line on the internet, the reason that the portal out to make a special discussion, because the current stage of the controversy about the portal is too much, and the network portal is unique to the Internet, is the Internet industry development indicator, the rise and fall of the portal and development of the network economy is

Network Portals (64-68)

X. Network Portal

Portal is the unique scenery line on the internet, the reason for the portal out to make a special exposition, because the current stage of the debate on the portal is too much, and network portal is unique to the Internet, is the Internet industry development indicator, the rise and fall of the portal and development of the network economy is the development stage

Web portals should have some of the most basic features, including information retrieval (search engine), information exchange (chat rooms and various forums), Information delivery (free email and instant messenger). The portal must have the special strong network information search retrieval function, should be the Netizen information retrieval first starting point. The so-called vertical portal is the concept corresponding to the integrated portal, the comprehensive portal lies in the universality of information, and the vertical portal lies in the special depth of information. So the vertical portal in addition to the above three features, the most important feature is: the collection of information to make a professional satisfaction of an industry, vertical portal should be a professional starting site.

When the first netizens surf the internet, they certainly need a comprehensive portal for surfing the Internet, and the purpose of this group of netizens is to do the online. With the increase in Internet users, a significant part of the internet is to do something, they gradually fixed the purpose of the Internet on several sites of their own, this time, of course, the need for vertical sites. With the trend of division of labor more and more obvious, each site as long as the core advantages of operating their own expertise, other access to external resources can be.

Now the United States network development has been to the vertical portal phase, so the integrated portal is undergoing a survival test. Analysts say 70% of traffic-free portal sites will only end in two ways: one is closed, and the other is bought. For example, Zoom.com was bought by NBC, Hotmail was purchased by Microsoft, ICQ swallowed by Netscape ... And so on. The key to the problem, analysts say, is that these air companies do not have the product, so even a crowd is useless because it is hard to convert into money.

But there are also a lot of integrated portals that are having a good time. The point is not what you sell on the website, but whether you have the value of being on the web. Obviously the value of the integrated portal is undeniable. However, it can be predicted that the number of integrated portals will be reduced, integrated portals, vertical portals, professional sites will be a pyramid-type distribution from top to bottom. The integrated portal is still in the spire of the pyramid.

Although the word portal is of little significance, the company that holds the banner of the portal is indeed the most important force in some internet economy.

64. AOL's ambitions

In the first month of the new millennium, there was a big event in the Internet world, the merger of AOL and Time Warner, the birth of a network economy. In fact, before the company was bought, AOL was already the busiest neighborhood on the web, with tenants pouring in. AOL has 30 million registered users, at prime time every night, the number of Internet access via AOL is as high as 6.5 million, and CNN. But after the merger, the purpose of AOL is not only to build a lively street, but also from the source of the network, because with "time", CNN Network, Warner Film company's era-Warner group is undoubtedly the world's largest information producer.

From a purely commercial point of view, the Telsave company pays 100 million dollars as the only telephone access to AOL users within three years; CUC International paid 50 million U.S. dollars to allow AOL to load its hotline on sale; Previewtraver to pay 30 million dollars, As the AOL Hotline Travel agent, 1-800-flower paid 25 million of dollars to buy a flower franchise; N2k paid 18 million dollars to become AOL's only music retailer; Barnes 40 million dollars to replace Amazon as the only AOL book retailer; last Christmas, J. Wrew to AOL's user preference 20%, resulting in more clothes than all the retail stores except New York. AOL works closely with business companies to ensure that collaborators benefit and are well evaluated by collaborators, who are said to have 1.8 billion of billions of dollars in contracts that have not yet been fulfilled, with a contract renewal rate of 95% per cent in the online sales area. All in all, AOL is now a Wangfujing street, a prime location on the Internet.

But the United States online is the absolute value of service, and constantly introduce new projects: Electronic greeting cards, ICQ, timely information, etc., now if AOL will be one of these services independently, it will be a comparable with any peer company, obviously, this is the strength.

AOL Web site http://www.aol.com

65. Yahoo and its followers

There is no doubt that Yahoo is the most famous company on the internet, and has been the first to visit traffic. But now it's very difficult to make a summary of Yahoo's business model. Network portals, E-commerce, the four media, network communications, Yahoo does a good job.

First Yahoo is the Internet's largest portal, from the past a simple Internet directory developed into a lot of people surf the center of the Internet, is the first choice for users to retrieve information. Yahoo is also a vertical site. Yahoo buys the broadcast service website broadcast.com, sets up the health care information and the service healthy webpage, opens the child edition Yahoo and so on, makes it completely has a first-class vertical directional site the charm. It also offers services such as auctions, shopping, online stores, chat and instant messaging. Yahoo CEO Jeff Merette said: "We are not a single company, but a combination of many products and small online space composition." He thinks his goal is to make Yahoo the largest media on the Internet.

Unlike the development of small and medium-sized network companies, Yahoo has been successful, it is currently the leader of all portals, so Yahoo as long as it can maintain the highest eyeball share, it will be easier to do anything. Of course, the integrated portal as the most important site in the network economy, in addition to the United States online and Yahoo, such as the Big Gate, but also includes a lot of expertise in the portal, which Lycos and MSN is representative.

Recently, Lycos not only makes all of its sites look more neat, but it also improves its search performance and has tools to scan thousands of of non-internet resources. Lycos's clubs are becoming more and more functional, defeating the competition of all portal sites.

After years of wandering, MSN.com now has a new interface and a general-purpose inbox that can handle e-mail and chat information. Send news headlines and stock price msnmobile to wireless devices; a free homepage, a search engine with significantly improved performance, and a new shopping catalog that is rapidly evolving into a challenging portal.

Lycos's Web site: Www.lycos.com,MSN's Web site: home.microsoft.com

66. Advertising Vertical Portal

Internet advertising is one of the new industries, the network advertising, the price of the Internet ads, and traditional media compared favorably, but small and medium web site is in dire straits. But if the small and medium websites unite, unified advertising image, of course, will become a very powerful force. Now in the online advertising world, bigger and bigger, a year of alliances, produced two Big Mac CMGI and DoubleClick, the two are playing a race.

Four years ago, DoubleClick (the first network advertising company) founder and CEO Kevin Okanna, opened the first Internet advertising network, so that the industry has undergone profound changes. His creativity has not subsided, and his new goal is to achieve real one-on-one sales. He integrates the latest online advertising technology with the company's extensive data information about customers ' online shopping and delivers the right ads to the right customers at the right time.

At the same time, after more than a year of mergers have produced another strong horse CMGI. CMGI, a company with a wide range of internet assets (including Altsvista), has planned a series of deals in recent months to challenge the dominance of DoubleClick, an advertising network and service company. The CMGI company spent more than $1 billion worth of shares to complete their hinterland. For example: In September 1999 CMGI announced the purchase of advertising services company Adforce.com, Adknowledge.com (a company developed for advertising agencies to select and buy online advertising space tools) and advertising network company flycast.com.

At the same time DoubleClick to meet these challenges, but also began his own merger whirlwind. There are indications that the largest player is preparing to create a broad range of services and portfolios while developing advanced tools and technologies to build and track customer information and sales advertising. DoubleClick has bought a customer information company, Abacusdirect (www.abacusonline.com) at a price of 1 billion dollars, and in another transaction, purchased a software tool manufacturer Netgravity ( www.netgravity.com) Company. The DoubleClick company's strategy is clear that competitors cannot provide the full range of services it equates to.

Expert analysis, the challenge to the advertising portal will focus on a point, is to help advertisers deliver more targeted advertising, so that online advertising space enough valuable to attract netizens and merchants. CMGI and DoubleClick are now fighting a deadly battle.

CMGI Company's website: Www.cmgi.com,DoubleClick Company's website: www.doubleclick.net

67. Integrated Vertical Portal

The most aggressive verticalnet in the vertical portal. Because it is not only a professional vertical portal, but a combination of many professional vertical portals. After building a vertical portal that meets the needs of different markets, VerticalNet has occupied a wide range of business-to-business e-business patterns.

1995 founder McNulty and Hagan first established a wateronline.com site that functions like Yahoo and AOL, but its target audience is water and wastewater treatment engineers. In this site there are chat, forums, employment opportunities and so on, the content is extremely rich. Finally developed into the water treatment industry online exchange, the manufacturers are very willing to put ads on this site.

Wateronline.com's success inspired the entrepreneurial desire of McNulty and Hagan, who started to build sites for special industries. Today's verticalnet has built 49 online communities. "Although the public is not interested in a wide range of specialized industries, as long as the content is rich, deep and interesting, dedicated netizens will be fascinated and become the natural exchange of buyers and sellers," said Ceomarkwalsh, a company. The study of the----forest shows that the exchange of goods between US companies through the Internet will soar from $43 billion trillion in 1988 to $1.3 trillion in 2003, up 99% annually. Walsh said the success of the company's February 1999 IPO was a sign of confidence in the success of Business-to-business E-commerce on the Internet. The company's 1998 sales were only $3.1 million trillion, reaching 1.9 billion dollars by 1999.

As VerticalNet built more and more online facades, the company's employees grew from 35 to 450, and façade income increased, averaging 7000 dollars a year on each façade. It can be expected that the company's rental income will exceed the online advertising revenue, with the development of online auction business, income will be further climbed.

Walsh argues that the company's success is not a revolutionary vision, but rather a refusal to act on short-term behavior and provide customers with the services they need. "The greatest creativity on the Internet is the simplest of ideas," he said. "The winners in the network economy are those who use the Internet to serve their customers, not the fashionable ones." ----Although Amazon can deliver discounted books to customers quickly, this is great, but the ultimate impact of the Internet on personal life is in industries that we don't normally pay much attention to, such as solid waste disposal. Walsh said: "The American small town garbage disposal staff, if have the ability from the Internet to get the best products he needs, more effective disposal of rubbish, this is certainly more important to our lives." ----According to VerticalNet, the impact of the Internet on each industry has just begun, people's traditional marketing concept will change greatly, including: growth, procurement, sales, commodity distribution and after-sales service.

VerticalNet Company's website: www.vertical.net

68. Professional Vertical Portal

A vertical portal is a website that sells merchandise and provides information to the entire professional economy. Healtheon.com each process for online pharma sales is the best example of such a portal. The website's development is very fast, has the very high use value for the Netizen, May herald the professional vertical portal prosperous period arrival.

The long-standing health care market is made up of doctors and patients, now coupled with an insurance company, which forms a triple relationship that constitutes a waste of valuable medical resources. "Health care is one of the lowest-performing industries in the United States, and he estimates that of the $1 trillion trillion in annual U.S. health-care spending of about $250 billion trillion is a waste of information in the industry's insurance, testing and payment systems," said Stevecurd, CEO of Healtheon Inc. Therefore, the role of the Internet is increasingly arousing people's attention. The Healtheon company's goal is to make these mechanical operations (manual operations) simpler and more efficient through the web, bringing together insurers, doctors, and patients, completely abandoning bureaucracy and inefficiency.

Jupiter Communications estimates that the integration of pharmaceuticals-related e-commerce, advertising and payment systems will grow from $99 million trillion this year to $2.1 billion trillion for 2003 years, and the real pharma online market is expected to grow to $966 million.

Like Healtheon (www.healtheon.com), mediconsult.com (www.mediconsult.com), Prometrics Consulting (www.prometrics.com) Companies are developing at a high speed, and they are putting medical online revenues into their pharmaceutical information and information technology services.

The web's information capabilities are being used by mediconsult.com companies to release details about disease and treatment. The company website won up to 25 million clicks per month, with 2.6 million patients and 1 million doctors browsing. As a health care industry portal, it is important to guide health care clients to go to the web for advice when they are sick, rather than to call their doctors. In a way, all health care issues are localized, and it's not clear whether the Web can change that.

Another limitation of the drugs sold on the internet is that customers cannot buy the drugs they want on the internet. Over-the-counter vitamins and dietary supplements are most needed by the customer, but due to legal restrictions, drug sales are lagging behind. Therefore, doctors must be allowed to see a doctor on the Internet. This, of course, awaits the development of telemedicine technology.

Only to solve the problem of information transmission in the medical process, Healtheon became a very successful professional portal, you can imagine, the online medical market will have more space. Also, online health counseling is a new selling point. The sites themselves may not be at all a gateway, and may not even have a commercial atmosphere, but its site links have great commercial potential.

For example, the Hopkins Health website (Johns Hopkins inteli tiyatien). The Drug Resource Center of the website has a list of medicines sorted by trade mark and name, as well as a pharmacist question and answer section. The site also has news, hospital location navigation and medical dictionaries. Old surgeons are also starting to run websites. Former Super Doctor Coop led the establishment of a deep and classified health news resources website, including 100 support groups, dozens of special health topic areas. Its drug checker is particularly valuable, and you can use it to check the interplay of drugs and the interactions between drugs and food.

In the Health care field, the Mayo (Mavo) clinic is less authoritative, and its website deepens the feeling. The site mixes news with a wide variety of depth topics, such as cochlear transplants, Alzheimer's disease, and so on. There are also centers for health centers, men, women, and children, as well as cancer, heart disease and nutrition.

Bently Health URLs: