7990 Yuan saving brand analysis of why Enterprises Register TM domain name

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Recently, Nnic and ICANN dual-certified top-level domain Registrar linkage world www.72e.net to domain name sector lost a "grenade", Leng created a small disturbance. In the eyes of people before the price of the TM domain name incredibly one-time registration or renewal of 10 only 7990 yuan, this time again what?

Linkage to the world this time to throw the "grenade" is actually want to our domestic enterprises can pay attention to TM domain names. TM as the only international Internet Network Information Center identified on behalf of enterprises on the Internet, the international trademark domain name, foreign enterprises in the TM domain name soon after the opening of the Register enthusiastically. At that time, registered TM domain name one-time to 30000 Yuan 10, must register 10 and trademark synchronization. Take Google and Dell for example, both were registered in 2004 and have already been put into use. Google and Dell registered TM domain name for so long, and its behind the positive marketing significance is often their direction to the global large-scale development of a power. From this point of view, they have a long-term vision, become a global brand is not groundless.

However, the domestic protection of their own international trademarks rarely occurred, even the internet giant Baidu has not been able to protect their brands. The domain name security, protects own brand already is a cliché topic, unfortunately backfired, the domestic enterprise still is always slow person one step, must descend to the domain name dispute, pays several times the price acquisition domain name time only then is repentant.

Linkage to the world will be the TM domain name to 7990 Yuan, has a keen tentacles of the farmers immediately invested a large number, but also to the enterprises a wake-up call. TM trademarks of the expected value is very high, the establishment of each famous brand, by the company registered TM trademark at the same time become an appreciating commodity. If you have been worried about the price and refused to put the international prestige mark into their own wings, not only damaged the international corporate image, but also in the peer to a level of virtually low, competitive advantage is undoubtedly discounted.

Although the TM domain name is not as well-known as the COM domain name, it has a commercial value and meaning is not available to other domain names, visible appreciation of the space is very large. And alone it is the authoritative trademark domain name, once registers, the enterprise also has other related domain name and the Network brand priority registration right, the Prestige prestige position cannot waver.