8 Big myths about Novice Website

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I began to contact in 05 to do the station, and the experience of the master can not be compared, to say a bit of experience, that is, a few competitive key words of the station to do the first few, to bring some income for themselves. Some friends always ask "his station flow how so small, ranking how always on do not go, included also often be Baidu pull hair" and so on, in this talk some I found to do the common misunderstanding of the station for novice friends for reference:

One, think that they have a circle of friends or traffic sources, do not see the search engine traffic, and even some of the basic site optimization methods have not done.

Do not deny that some of the stations rely on friends or business relations can bring a considerable flow, but after some optimization means, can get the search engine traffic in the case why not to get it, perhaps after the development, the search engine traffic will become the main flow of the site, bringing more revenue.

Second, think of their own station content novel, timely Update, the mind is all on the content, do not pay attention to site optimization.

Now is not the wine is not afraid of deep alley, other people's stations are in various ways to publicize, promote, if you do not increase publicity may be competitors to your target customers.

Third, do not pay attention to learn others, braised head to do their own station, where to think where to do.

When you want to surpass your opponents, you have to look behind the Web know his station by several people are doing, have adopted which optimization methods, these methods you have no beyond the conditions, if there is to be in each factor (at least in the important factor) beyond him, it will be possible to rank in front of him; For example, each month to spend tens of thousands of buy outside the chain, industry stations, and some stations each column has a column editor to do the content and optimization, while there are people responsible for doing the chain, such a station if only a person want to go beyond the difficulty will be relatively large.

Key key, keyword choice. In my website optimization study heard such a sentence: "If you choose the wrong key words, I am afraid there will never be the best." Then, if you choose the key words, you will easily make rankings and earn income. Keyword selection error:

1, to see the keyword heat, competition is fierce, too fierce keyword best choice to give up. 2, pay attention to brand protection, the main source of traffic in the Baidu search engine has a concept of brand protection, such as Taobao, Sina and other words, you optimize to do better, Baidu will not let your personal small station ran to the front. 3, the pursuit of all-inclusive, such a word is not the intention of the search people are not strong, and often the competition is not easy to do, in turn, small and professional long tail, the intention is also strong, competition is weak, what music and not do it. One of my Taobao passenger station to do a product, with a number of related long tail, to obtain the imagination of income, while another more comprehensive look very professional Taobao passenger station but very little income.

Five, the purchase domain name, the space only looks at the price, does not look at the function and the quality.

There is a saying that "free is the most expensive", and I have a special article on this point, "Why is the most expensive", through a real case to explain the reasons for this. For example: The best to buy a domain name, such as Edu,.com, because born than. Cn,.info's weight is high, especially the purchase space, the price should be placed in the fifth, sixth, consider the first function, such as whether with URL forwarding, whether can load 404 pages, support space upgrades, etc. A few of my stations are to buy the space of the million nets, although the price of expensive points, but full-featured, fast, customer experience, spider crawling is convenient, once a friend QQ asked me "Your station how to open so fast, with which space", after this I know that my space is indeed the wrong choice.

Six, is infatuated with the mass, does not pay attention to the content construction.

Take outside the chain construction, mass is not the best way, search engine put the forum, blog message These weights have been lowered very low, and the group may also be treated as B. Web site is ultimately to do to users to see, users say hello is really good, search engines are more and more attention to this aspect, there is a phrase called "Google forever the first left to PV the highest station."

Seven, the operation of the reverse order, not first to do their own optimization and then promote, and wait until a large number of links, ranking up to do their own optimization.

Once the search engine on your station has the overall impression after the change of their own optimization, the results of the change will at least wait for 1 or 2 months to be the search engine to recognize, is equal to the search engine two times, the efficiency of one times.

Eight, white hat, black hat together, such as the chain of mass, black chain purchase.

These means, perhaps in a short period of time, but once the search engine identified, will be long in the doghouse, long hours of hard work in vain.

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