8 errors that seriously affect Web site optimization

There are a number of factors that affect web site optimization, and here are 8 more serious and easy to make mistakes:

1, blindly pursue the beautiful website

Some sites blindly pursue beauty: the atmosphere, good-looking, beautiful, in fact, for the site, these are not necessary. Users like simple and clear pages, so as to bring a good visual experience. Do not use a lot of pictures and too much flash, which will cause the page volume is too large, the page load slow, greatly reduce the usefulness of the site, also do not use pictures to navigate the link, which will lead to search engine identification site structure is difficult.

2, frequent change of page title

Search engine relies on title tags to cut words, word segmentation index, this is the initial stage of the search engine rankings of the core, although technically, the search engine has developed by leaps and bounds, but the title of the dependency or improve the user experience a key point, if the change of title, Search engines will treat it as cheating, so be careful when changing title.

3. Direct Copy website

In order to save money and effort, many people in the construction station directly beard nose a grasp, the existing Web site program template directly set to use. Such a new station will be similar to the previous station is very high, will lead to a new station is difficult to get good rankings, the old station will also be affected by the joint.

4. No keyword analysis

If the keyword is not properly analyzed, it will cause a lot of problems, including: direction is not clear, the collocation of the keyword is unreasonable, the ranking effect is poor, ROI is low, so must first the keyword analysis.

5. Missing Import link

Many site optimization are included in the problem, check it is not difficult to find, many are due to the lack of import links. The Internet, Web page and the relationship between the page is established through the link, if the site and the outside world without links, no contact, it became an island-type site, search engines can not know the existence of the site.

6. Collect a lot of articles

Search engine will not give the Internet high repetition of the article good rankings, if the site contains a large number of collection of articles, the site will have a certain negative impact. After the site is built, if there is no or only very few original material content, will give users a bad browsing experience, but also to the search engine left a bad impression, for the search engine optimization brings difficulties.

7, the establishment of a number of satellite station

On a website, the home page is the highest weight is the most easy to get the ranking of keywords, so, most of the webmaster in http://www.aliyun.com/zixun/aggregation/10411.html "> site home placed a lot of popular keywords , because the location of the home page is limited, far from the demand for many key words, many webmaster have done a lot of satellite station, will be part of the popular keywords separated out, this is a kind of interference in the search engine ranking behavior, search engine has taken some measures to such behavior, such as: Lengthen the new station ranking time, through information collection analysis, The station group site will be punished for certain punishment.

8, frequent deletion of the article caused a large number of dead links

If you often delete some site columns, articles, and so on, deleted pages will produce a lot of dead links. site to do 404 error page settings, delete the page as far as possible to retain the page, in the original page to make changes, after deletion to do a good job of the Site page update.

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