8 obstacles in the start-up phase of website operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1, site positioning problem

Site positioning blurred or lack of positioning of the site, in the course of operation is easy to lose direction, the operation is not in the direction of development, without a period of time to find the direction, and eventually exhausted resources and ended. (This is an early explanation of the ambiguous site location)

But in addition to having a clear website location, also will be positioning refinement, especially the industry vertical portal site positioning in the entire industry, encountered some industries in the industry chain is relatively long time, because the operating conditions are not mature and capacity is not reached, operation is very dangerous, if you can calm down the industry to do market segmentation, Will improve the success rate of the project, when the target market after the refinement of a good, and then horizontal expansion, avoid a quick buck. The author of this article in the Product Network project planning when the special point, but as investors unilaterally insist that the final development of the project how to be time to prove!

2, website maintenance problems

Many sites in the early planning, received a very rich content, but ignored the individual (or team) maintenance capabilities, and finally had to cut off the column, this time, will be very likely to affect the early position, so that later slowly lost direction. Some websites don't even have the time to cut content, and the team is exhausted, they run out of initial enthusiasm and then close the station and dismiss it. (This is an early explanation of website maintenance issues)

Quality News Network operations director Jason in July 08 presented a new view on the maintenance of the website:

First of all to reasonable statistics of the content of the site, the more the better the speech must be reasonable with team strength, according to the experience of the website editor can publish about 30 articles per day, each hyperlink packaging needs 30 seconds, the project leakage and picture processing of packaging needs 4 minutes, And so on the work after the refinement of the site according to the number of topics, the number of hyperlinks, weekly update frequency to calculate the required hours, so more convenient for the rational distribution of web site editing work and management. According to the resources of the team to control the increase of the channel and column rationality, then is every three months of statistical editing articles in the search engine keyword rankings and background statistics Click Rate and the introduction of IP number, for some of the quality of Web site editing work of poor analysis and help, reasonable operation of data statistics to strengthen team management, Here is a set of closed web site editing work management part of the content.

3, technology does not pass

For a commercial web site, it should not be the focus of attention and the main focus on technology, but the Web site technology is the skeleton of this site, whether it is server technology, or software development technology, any one small place problems, will bring the entire site a large number of trouble, light loss of access, the heavy loss of market opportunities To be eliminated. (This is an early explanation of website maintenance issues)

Jason is here. The technical team's senior and new technician ratio is best 3:1, that is, every three senior technicians with 1 novice to ensure that the development progress is not affected.

4, promotion did not keep up

The location is accurate, the maintenance is smooth, technology has passed, this site in the operation of the basic is no problem, but this is not the purpose of our site, promotion is this stage of the important work, if the site can not be sent to the screen of potential visitors, then we do all the work is a waste of effort. (This is an early explanation for the promotion.)

On the promotion side, Jason believes that website promotion must be based on the site positioning of the target market and its target audience to promote, because a lot of the promotion of the website, although the flow is very large, but when the promotion efforts to slow down, traffic will be zoned down, obviously the flow is derived from the promotion, but can not form a sustained growth and inertia Because we do not put the site really recommended to the target users, everyone in the flow statistics back to see the data on the back of the clear their own website has been developed a number of regulars.

Why develop target users?

In fact, the truth is very simple, when you agree with a restaurant or shop, will naturally recommend to friends around, so slowly will form the user from the growth of the humble marketing effect.

Therefore, in the process of promotion, we should not only weigh "quantity" but also "quality".

5, the funds are not in place

Apart from the personal web site do not say, the general commercial website construction and operation are to spend a lot of money, if the funds are not in place, the entire site's development plan is impossible to achieve, so go on, but also only about the station dissolved only one way. (This is an early explanation of the financial position)

In fact, we should consider the scope of the Fund and the creativity of the team when we plan the project, why is creativity? Because spending the same money but different people have different effects, we must learn to use the funds reasonably, the amount of money may be clear after the project has been launched, this may be temporarily unable to change, but we can grasp the flow of funds. Tens of thousands of yuan entrepreneurial success, tens of millions of investment eventually, in the Internet entrepreneurial stories frequently appear in the living examples abound. When will we be able to use our money rationally?

Jason here inexplicable feeling! It is often said that entrepreneurial behavior is also a gamble, I do not deny this sentence, and we in the gambling process should not put 100% of the chips into which, the proposal 30% start-up resources, 20% test operation funds, when there are problems, we have 10% of the funds to maintain the project operations, quickly adjust the project problems, when the trial operation is successful, When the market reaction is good, then put the remaining 35% funds into the project development, if or failed, it is really a failure, commercial battlefield so realistic, no one will pity you, someone asked how to spend 5% of the money? Other people I do not know, but my choice is to have been in the team with your partner, they have been for you to do how many overnight, for the project sacrificed how much private time, we should be good to thank them!

6, the target can not be

Before building a website, especially a commercial website, we usually have the expected goal, and even a phased goal, if there are problems in the operation of the process, leading to the expected phased goals, so that the goal of the development of the entire Web site is unreachable, this time, we should seriously analyze whether there are opportunities to save. (This is an early explanation of the goal) in fact, it was said in the 5th that a 10% adjustment budget must be prepared for the project, because the problem is certain, but the solution is more than the problem, we have to believe that we have the ability to solve, but need time cost, so there must be a prophet, But we need to strike a balance between trade-offs as soon as possible without the resources to spend the adjustment period.

In addition, Jason believes that the goal and the 1th site positioning has a great relationship, the refinement of the site positioning in this area will reduce the cost of the accident.

In the event of such a problem, let's not worry, usually the target is not complete. Then comes the question of money, we see whether the site can generate short-term benefits in order to gain short-term benefits to maintain the ability of the site to continue to operate, do not use the next phase of the budget, because the next phase of the budget than the current stage will be more Forced to solve their own problems, such as the abandonment of some of the interests and more investor cooperation, or the use of human resources to exchange funds, (help people build stations, rental servers, etc.), in the absence of a better way to rely on these to maintain, to live there will be a chance Ah!

7, the team does not unite

For a team, early night work, common struggle is very common situation, the real conflict, often is the site problems and shirk responsibility, or because the distribution of rights caused differences, this is the test of a site Operation team KEY moment, here is an example: flying Bird Hardware network, Interested friends can still search the web for stories about them. (This is an early explanation of teamwork)

Jason also experienced this problem, the result was dissolved, unfortunately, but because of that experience, I know better to avoid this situation:

Job responsibilities and personal rights distribution must be discussed before the company buys the first computer desk. But also to sign the relevant agreement, rigorous team also need to be filed by law firms, in order to ensure the team's psychological balance in the state of common struggle, such a project can be successful, because the entrepreneurial team is usually indispensable, everyone shoulder the responsibility, How one person's negative psychology will have an unpredictable impact on the project.

Addressed the issue of rights and obligations, is the team disagree with the issue, we must formulate a set of decision-making methods, such as: voting, a decision, a third party, even if the coin is so not rigorous way to set a way, better than no, otherwise the team will be bogged down in endless discussions, And when the argument is very easy to appear personal emotions cause disharmony phenomenon, a team should attach great importance to communication, do not rely on tacit understanding of this thing, we must believe that deep communication, such as I often and programmers explain the content of the page, said after a paragraph asked: "Understand?" "Where is the key?" "" Met not clear immediately asked me, "if there are questions to propose solutions" and so on, often repeat, sometimes I also feel very annoying, but there is no way, the mother is also in order to avoid communication problems.

8. The problem of profit mode

It may be that the previous authors have overlooked that every project needs a profit model, which is an important part of it.

Jason usually favors long-term operational gains in the profit model, pay more attention to the customer experience, because if we fail a project, we can create a second chance, this is a failure of things, not a person's failure, but if the short-term interests of your customers, is the failure of people will always leave a bad reputation, Later in this line to survive the problem, small is ruined, heavy to go into the prison gate, so we should be responsible for each customer, do not use fraudulent click of the despicable means of profit, and really to operate the site, to provide valuable information or services to users and customers, Such projects have the opportunity to do a good job and ultimately to long-term development.