8% rate of return publicity apparently touched the bottom line of the SFC

8% rate of return publicity clearly touched the SFC's bottom line, currently, Baidu's financial center network has not seen the "8% yield" propaganda, the relevant micro-blog has also been deleted

NET, the biggest fund company in the industry, is not a pleasant trip.

SEC Official Micro-Blog 23rd noon release micro-blog, response to media coverage of Baidu's hundred-Capital guaranteed income management Plan matters. According to the CSRC, the media reported that the company launched a financial plan of the Chinese capital of the year 8%, does not meet the requirements of the relevant laws and regulations.

Baidu Financial Center website has not seen the "8% yield" propaganda words, related micro-blog has also been deleted. Baidu has previously said that the financial planning of the product selection criteria for capital preservation insurance benefits.

"Baidu may be hard to cash 8% more. "A close to Baidu people told the Financial weekly reporter, after Baidu plan 8% of the revenue model is to subscribe to a certain share of Baidu, and then transfer the proceeds of investors."

8% The Riddle of the proceeds

October 21 Baidu announced that it will be on 28th on the line of the financial center of Baidu Finance platform, will launch on this platform "hundred" financial planning. On the same day, the Baidu Financial Center on the Web page, "Hundred-fat" financial planning product promotion language for the "custom products, quota sales, the annual return rate of about 8%".

In fact, the "hundred" first financial planning funds docking is the Chinese cash increase money fund. October 19, Huaxia fund announced that since October 28, 2013 to increase China's cash-boosting Securities investment Fund Group E Fund share category. After the increase in the Fund share category, the fund will be divided into categories A and category E two fund shares, the new category E is referred to as "Huaxia cash increase currency E", a single application for the minimum limit of 0.01 yuan, a single redemption application minimum limit of 0.01, the rest of the business rules and the Chinese cash increase currency a business rules the same.

8% of the revenue comes from Baidu Financial center profit making yell. A close Baidu Personage discloses, this product by the Baidu company raises the capital to connect the Chinese cash to increase the money fund, the Baidu simultaneously subscribes for part share, through will the first two months profit to pass to the investor, guarantees the investor realizes the capital preservation Pausi. If according to 8% of the annual rate of return calculation, referring to the current Chinese fund Money fund yield, Baidu should discount 3% to 4%, to achieve investor capital Preservation Pausi. However, from the third month onwards, the yield will be with the Chinese currency fund products docking, so 8% of the share of the yield is limited, and Baidu Financial subscription funds volume corresponds.

In addition, Baidu in cooperation with the introduction of China Investment Guarantee Co., Ltd. full guarantee, due to the size of the ceiling has been determined, it is easy to calculate the Chinese cash increase profit gap, so Baidu can also through the determination of the premium on this direct guarantee.

October 24, the data show that China's cash increase 7th annual yield of 4.813%, through the Baidu subscription amplification of a lever, 8% of the yield is not difficult to achieve. Wind data showed that the 7th-year yield on the IMF rose from an average of 3.59% in the first quarter to an average of 3.97% in the three quarter. A China Merchants Securities fund analyst also told the Financial weekly reporter that the current level of capital balance will continue, interest rate Center for a period of time will be higher, the Money fund will be in a higher position.

At present, Baidu launched "1 cents to rob 5 yuan Bill + 1000 Yuan Gift package" promotional tactics, but the premise is to become "hundred pay" registered customers, then 8% of the share of the yield will be promoted by a similar way.

Illegal publicity

and Tianhong pay treasure marriage is different, Huaxia for the United Baidu launched products did not show enough enthusiasm. Prior to a person familiar with the matter told the Financial weekly reporter, Huaxia fund has never disclosed cooperation with Baidu details, a lot of news exports in Baidu.

According to the three quarterly Bulletin of the Fund, as at September 30, Tianhong fund management total size of 66.829 billion yuan, compared to the two-quarter management scale of 13.647 billion yuan, a single quarter growth of nearly 4 times times, is the largest growth of all fund companies. Tianhong Fund by virtue of its increase in the size of the money fund large growth, asset management has risen to the entire industry's 16th place, one by one into the "1" word head ranks.

Tianhong to increase the money fund to 55.653 billion yuan total size "Smile proud" money fund, also smoothly into the market-wide assets of the largest fund, China's cash increase in the size of 47.024 billion followed.

At present, the Chinese increase in profits and Tianhong profit rate is also roughly flat, however, the fund unit income is still in the days of the increase, and from the second half of the year, the profit level of China's increase in the overall or slightly lower than the days of the increase in profits, if the only copy of the balance treasure model is difficult to achieve success, 8% yield can be made enough gimmicks.

However, the 8% rate of return publicity has clearly touched the SFC's bottom line, October 23 11:43 on the official micro-blog of the Securities and Futures Commission issued a report on the media coverage of Baidu's capital-protected income management plan for the response. The CSRC said that the media reported that Baidu United Huaxia Fund's financial planning target of 8% annual yield, does not meet the requirements of relevant laws and regulations, the next step will be based on Baidu and the relevant agencies to submit written materials, the business compliance to be verified.

In addition, the SFC Weibo said that, in accordance with the "Securities Investment fund sales management measures", the fund sales organizations may not take lottery, kickbacks or send in-kind, insurance, fund share and other means of sales funds. Internet fund sales business should also comply with the relevant provisions.

Subsequently, Baidu Financial Center website has disappeared "8% yield" propaganda words, related micro-blog also was deleted. Baidu has previously said that the financial planning of the product selection criteria for capital preservation insurance benefits. Huaxia Fund to respond to the financial weekly reporter, and Baidu's cooperation is through the hundred pay this channel, the sale of its pre-existing Money fund, is not its cooperation with the development of a commitment to 8% of new products.

Prior to the release of the balance treasure, "more than 8 times times the bank" propaganda means have also appeared in many media. Then Alipay said that the balance is not a deposit business, itself will not bring interest to users, the user to buy financial products is the fund company to provide investment income.

Another close to Baidu Personage discloses, this "hundred Hair" financial plan propaganda promotion by the blue Cursor plan, some people question possibly for its intentional tricksters to earn the gimmick. But weighing the pros, although the violation of the propaganda by the SEC, but the pay and the number of open accounts has been significantly improved. "Hundred Hair" has not made the first gain popularity. With the double of a big promotion, the synergy effect of hundred pay platform will be reflected gradually.