8 Steps to teach you how to make a successful group buying website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Regiment sea Boundless, in the face of the fierce competition in the current group buying war, you have also been eager to join in the group buying war, perhaps some people think that group buying is very simple, there is a website on the line, you can make money, you can sell goods, the idea is not enough understanding and awareness of group buying, Now on personal experience to teach you how to start from scratch to build a formed group purchase website, personal experience, if there are omissions, but also please forgive me;

1. Targeting, resources:

In doing the site before, should understand their own conditions and the resources to see in which areas suitable for their own, what their own resources, do not blindly follow the bandwagon, do not understand how the group buying site is going to intervene, so the future will do some futile work. For example, there is the production of clothing factory resources, then you can consider to do the purchase of clothing, clothing resources for the integration and planning. After you have identified your goals and resources, do the next steps.

Group buying site sales of goods generally than the market price low 30–50%, so as to attract users to buy, so if some factory resources, it will be more convenient, from shipping to sales to transport will be easier to do, not in one to find products.

At the same time also to analyze the competitiveness of peers and opponents of the advantages of their own advantages, in services or products can be differentiated, there are different points in order to have a greater living space.

2. Determine the site name, domain name:

After setting the target, you have to give the website a loud name, the name of the site is best concise, easy to remember, short, a good website name can make people photographic memory, deep in mind, but also to meet the characteristics and objectives of the site; do not sell clothes on the website of a and clothes irrelevant name is not good, such as: Liang Clothing Regiment;

The same is true for site domains, to be concise, short, simple, China is more emphasis on the combination of pinyin, such as: Baidu, Lashou, Ganji, and so on, simple and Chinese name has a corresponding, so that everyone in the name of the site when the Web site is written down, the Web site remember to add numbers, A symbol, such as an underscore, that is not convenient for writing and remembering.

3. Purchase domain name, virtual host, website program:

After the name is determined, you can start buying the domain name (the domain suffix is best.) com,.cn can also, the application of the time is more troublesome, to submit the company license, code card and other related materials; the cost of the domain name in 55-90 yuan, different agents have different prices, the domain name renew the annual fee, will be prompted to renew before maturity;

Virtual host, is more popular several group buy site program is PHP language MySQL database, so we buy virtual host when the best to ask whether the space support, and the size of the database;

Website procedure, now have so 4.5 to do the purchase program more formal, we can choose according to their own needs, specific which can be searched in the search "buy program" personal version of the free, but there is a functional limit, the price of the basic version of the enterprise between 1000-5000 yuan; If the single buy process is about 1000 yuan, many of the costs are service fees, such as the security program, adjust procedures, change templates and so on costs.

4. Ministry of Application website record:

The above information is ready to the Web site or open, now stipulates that the site must be launched before the site to record, get the record can be opened operation. No record number of domain name is not resolved, do not see the site, this is a very important link. The company's license is to be filed. Agency code card, contact ID card Copy, signed the Ministry of Information, sign a nuclear inspection, signed a "Message Security management Agreement," the company's official seal, 7-inch photo, 2-inch photos of 1, these materials are ready to be mailed to the agents, agents submitted to the Ministry of Communications waiting for review, The audit date can be returned 20 days from the date of submission.

5. Debug program, page design:

This step is to start debugging programs, to see if there are bugs, where the error, how to solve, these are all to check and test, at the same time for the page to be color, picture modification and so on. Debugging is not a problem, the page has been designed to run on line.

There are two places to pay attention to, one is the background can send mass mail (can be set up e-mail messages online, but with free mailbox and send restrictions, no more than 200 a day), can also let the Mail company mass mail, mass mailing price of 100,000 in 300-450 yuan; the second is the background can be mass SMS (need to buy, Each one is about 0.6-1 cents, see the amount of transmission, the larger the cheaper.

6. Payment Interface Integration:

Group buying is a kind of e-commerce site, but now the way to pay the purchase site is more real-time to the account service, not the kind of security transactions Taobao, at that time the payment was then; In order to meet different users, the website program also opened more interfaces for everyone to choose, Alipay, Tenpay, fast money, yeepay payment, Mobile payment and so on payment, in the background of the program will have a payment interface, as long as the input user name and key can be hit online payment function, the payment site can also help complete the payment interface integration.

7. Product On-line Debugging:

Product officially online, in a large area of merchandise shelves before the first to do product testing, the whole process of debugging, product release is normal, online payment is normal, online registration is normal, mass mailing is normal, mass message is normal, and so on, these have been tested successfully after a large area of the shelves of other products, In the test also please friends, colleagues to help test, see if there is a problem, timely feedback, change.

8. Website Promotion plan:

The promotion must accumulate the customer information at ordinary times, collect some user's mailbox more, mobile phone number, QQ number, and so on, using these information publicity, promote the site, there are also some well-known channels can also be used, such as: Group purchase navigation (generally included in the formal, there are sales of group buy network, need to submit a lot of company information), mass message, Mass mailing, microblogging, forums, links, hard advertising (picture), soft Advertising (text), activities (award-winning activities, lottery activities, 0 yuan snapped), etc. promotion is a long-term or a burning money task, free channels can also do, but the effect is certainly not as expensive as more direct, more effective.

It is said that group buying is now a gold-level industry, but the individual believes that to dig this mine, but also to constantly improve themselves, to have the spirit of endurance and perseverance, but also to have a more important things, product resources, this is the site of one of the core, there is no good products, do propaganda good that is also a waste of effort. Both are indispensable. Only good products plus effective promotion, there are perfect after-sales service combined to make a successful group buying site.

Author: Aaron (Alice buy network director, reprint please specify the source)