80 billion the battle of the Electric dealers ' cosmetics, the girls ' pockets are about to suffer.

"The 80 billion electric business cosmetics battle has started, everybody has the welfare!" "Yesterday morning, the media director Jason issued a micro-blog, affixed to a number of new on the elevator between the ads, and the content of the exclusively is the electronic cosmetics promotional ads.

"A big wave of cosmetics dealers are approaching, and the girls ' pockets are going to be hit." "Some netizens joked that Jiangnan spring must be very happy, because the ad received soft." At the end of the month, the electric dealers began to promote advertising, indeed, in a number of elevators have attracted attention to the eyeball.

However, as Jason said, the data show that last year, the entire cosmetics online shopping market around 80 billion yuan. And in this field, whether Ali, Tencent, or vertical cosmetics electric dealers, there is no single big situation. As a result, the cosmetics market, which has not yet been dominated by oligarchs, is becoming another force point for major electric dealers this year.

The major electric power companies riveting full strength to pull off the sale of customers war

In previous years, keen at the end of February, the beginning of the March big promotion, is to Le bee nets, poly-Mei excellent products, such as the main vertical cosmetics electric dealer. This year, the Beijing-east, Suning and other comprehensive electric operators also announced the war, so that cosmetics online shopping market immediately smoke.

Recently, the Beijing-East announced that to the United States and a protective product for the theme of the spring national promotional activities officially launched, Beijing East also made a "butterfly festival" title. According to the introduction, the activities during the purchase of beauty protection products can enjoy 200 return to 120 Yuan coupons. Responsible for marketing of the BoE senior Vice President Xu introduced, Jingdong attaches great importance to the Butterfly festival activities, its promotional and promotional efforts with Jingdong "618", "Double 11" year to promote comparable.

This activity is also the Beijing-east beauty Makeup a protective product of the first large-scale promotion, jingdong all over the country, the third party will be involved in the Third-party platform for business, including L ' Oreal, Procter and Gamble, Unilever, Arden, Vichy, DHC, Borghese, Lange and affordable herbal medicine and other well-known brands at home and abroad

At the same time, just readjust the business structure of Suning also announced follow-up, Suning's beauty makeup website Suning will challenge the end of the month to start the cosmetics network to buy big promotion. According to the introduction, starting from February 26, the beauty of the best-selling TOP100 section of the minimum 26 percent from snapping.

"The promotional activities, whether it is a single product discount price, or a big brand of goods, will give the most upset price, squeeze dry all the profit water, let the extent of more than the previous ' 418 ', ' 618 ', ' double 11 ' and other previous promotions, and welcome consumers to the whole network parity. Su Ning related responsible person says. The reporter looked at its posters, most well-known cosmetics brands will be given 60 percent-70 percent discount strength.

The field of vertical electric business two old opponents, Lok bee nets and poly-Mei excellent products such as natural also not idle. Just got the only product will strategic investment of the Lok Bee Network, the host of the "Peach Blossom Festival" from February 27 began a large-scale promotion, most brands discount for "full 199 minus 100", "full 199 to send 199", and some three or four line brand discount even to 30 percent-50 percent. Poly Beautiful products are declared March 1 began 4 anniversary celebration, the entire span of brands across the category of "199 minus 100", some brand products discount strength also low to 30 percent-50 percent, to challenge competitors.

Big power competition for cosmetics online market

With the only products will be killed into the cosmetics market, holding Lok Bee network, cosmetics electric business has become the focus of the industry. At that time, analysts analyzed, comprehensive business-to-consumer will gradually start to choose Cosmetics Category as the Force point.

Holding the Lok Bee NET, the only product will be held on February 19, "2.19" Cosmetics special sale, push their own beauty makeup channel. Subsequently, Jing-dong, suning and other comprehensive electric platform announced to participate in cosmetics online marketing campaign, but also to verify the industry view. In fact, the day Cat Mall also has "beautiful makeup 30 percent" and other promotional activities.

A lot of people who pay attention to the field of electrical business have a problem: in a number of vertical electric trader Clip Tail In the moment, why the cosmetics market is still so lively? In fact, the highest concentration of vertical electric quotient in the three areas, the earliest clothing outbreak, shoes first decline, and only cosmetics slowly hot but increasingly prosperous.

Public data show that Poly-Mei products in the three anniversary of the March 1 celebration of the promotional activities, the first day turnover reached 500 million yuan, the number of orders more than 2 million. Last March, the Lok Bee network in the "Peach Blossom Festival" during the completion of a single day of 122 million yuan sales.

Almost do not get involved in the electricity quotient of investors Cai wins, previously also cast a complete product line, in the days of cat make-up category to do the first name of the electrical business cosmetics brand PBA. His point of view may be a certain reference: Taobao, Beijing-east and other electric business integrated platform has been set, the future opportunities belong to the vertical platform. Different vertical areas of the outbreak has successively, and the ranking of cosmetics is very high, because of its highly margin, and has a standardized, short supply chain, the audience young, heavy brand, repeat the purchase rate of high suitable for network sales characteristics.

BEIJING-East People also said that, despite the Lok Bee network and poly-Mei gifted two cosmetics vertical electric dealer has been in a confrontation, but the current cosmetics industry does not appear duopoly pattern. Jing Dong's participation in the promotion is intended to attract female users, enhance the user stickiness.

Data statistics show that last year, the entire domestic cosmetics online shopping market about 80 billion yuan, and the ratio of each home is not very high, there has not been an oligopoly situation, the market has a lot of room for improvement, so the major electric power companies have to take out resources for this cake.

Industry insiders said that the choice at the end of February, the beginning of the March Collective "festival" promotion, the electric business is the network of March 7 "Girl's Day" and the real March 8 "Women's Days", the most suitable for women to do promotional programs.