80% of cosmetics sold are fakes. High imitation goods and excellent products in the gun

Many are so-called "high imitation goods" commonly used in the name of smuggling parallel imports "30 percent of Lancome, 40 percent of the Lauder" ... These and counter compared to a very tempting price, help push cosmetics into the online consumption climax, a group of a number of foreign front-line brands of cosmetics vertical consumer sites such as the United States have emerged. But beauty Li Makeup CEO Huang reporters bluntly: "The current online sales of cosmetics 80% are fakes." Cosmetics Web site has been questioned the growth of cosmetics website has been accompanied by the industry to sell their parallel imports, fakes questioned. Netizen "A fish in the aquarium" posted on Weibo a product purchased in a website and compared to the one bought by the US, and wrote: "Avocado (eye cream) is very different from the smell, the character and the bottle print, which is bought in the United States." "Subsequently, the product of the official microblog reply:" Suggested in the formal channel to buy my home products, currently does not authorize the site. "Another consumer, who declined to be named, said she spent 29.9 yuan on a cosmetics website to buy a eyeliner for Fiona, confirming that the product was a fake with a captcha on the pen." A former employee who left the cosmetics website in 2012 said, "The normal channels of cosmetics are only counters, distributors, agents, brand licensing these several ways." "Wang Kuanxiong, a well-known IT manager, said that, in fact, cosmetics sites are at a historic juncture, the quality control for vertical electric operators is always the first." Uncover the channel chaos where did the insider dealers get the goods and entice consumers to step into the consumer trap? In Guangzhou is responsible for cosmetics production of senior industry insiders told reporters that a lot of electric dealers sell a large part of the products are high imitation goods. At present, high imitation cosmetics from production to sales of the industrial chain has been very mature. Who is doing the high imitation? The industry told reporters, usually some of the supply chain is very familiar with, can get OEM commonly used materials or paste body people. Because cosmetics belong to profiteering products, some high imitation product producers will even purchase tens of millions of dollars of machines to produce a very similar to the original genuine packaging. And only a few people have access to these producers. Beauty Li Makeup CEO Huang told reporters that cosmetics fakes in several channels are likely to penetrate. The first one is the agent leap goods. The second is selling fakes in the name of smuggled parallel imports. The third is to sell fakes in the name of a temporary product.