80 yuan par price 41 Yuan Subway counting via group buy quietly unveiled

Oriental News November 21: According to the Oriental Morning Post (blog, Weibo), Shanghai subway fares have been a concern for passengers. Yesterday, a group buying website launched a subway count ticket, and said that the ticket can be limited to the distance by the Shanghai Subway 10 times. With a face value of $80, the price is only 41 yuan, and many commuters on long-distance trains have responded enthusiastically. However, the Shanghai Subway said that the subway ticket is actually a souvenir ticket, 41 yuan discount price is the group purchase website to supplement the difference.

Preferential tickets or favored by long-distance guests

In the "High Peer network", the Morning Post reporter saw the details of the subway ticket on the face of the "Shanghai Subway" signs, the text shows that this is the high friend launched the "tourist memorial subway ticket." Group Purchase website said that the ticket can not limit the mileage, total by the Shanghai Subway 10 times, each entry and exit station counted for one time, can be used to 2017 years.

Group purchase information shows that the original price of the commemorative ticket 80 yuan, the group of prices for 41 yuan. Morning paper reporter calculate: if each car cost 5 yuan, the use of commemorative tickets than the use of ordinary tickets cheaper than 0.9 yuan, and if the Shanghai subway maximum fares of 10 yuan, can be cheaper than 5.9 yuan. Therefore, for commuters who need long-distance commuter trains, the use of such a commemorative ticket can indeed save a traffic charge.

Group buying website Public information shows that this commemorative ticket is quite popular. As of 18 o'clock yesterday, 953 people had bought 25 of them.

"Buy net stick money make a yell"

Yesterday, the morning paper reporter from the subway side confirmed that such tickets do exist, but belong to the subway ticket, rather than ordinary operation of the normal tickets used. Earlier, the Shanghai subway sold too many commemorative tickets. For example, the "movie poster ticket" with a face value of 35 yuan can take the subway 1 times.

In accordance with the original price of 80 yuan to calculate, it is indeed a collection function more than the practical function of the "commemorative ticket", but the group purchase site out of the price of 41 yuan, and make it into a discount ticket. So does this mean that the subway is benefiting long-distance passengers in this way?

Yesterday 21:50, the Shanghai Subway released information said, the subway commemorative ticket purchase activity is "high net" to the customer gift feedback of the business marketing strategy, and Shentong subway (600834, shares bar) Asset Management company participated in the cooperation. Subway said that this is the subway "through market means to promote subway tourism souvenir ticket sales" an attempt.

Subway, said that 41 yuan discount fares are the purchase site to supplement the difference, to repay the customer's advertising means. The actual fare is determined by the Shentong Metro Asset Management company in accordance with the pricing principle of "slightly higher than normal operating fares". This means that the original price of this ticket is indeed 80 yuan, and the group purchase site to subsidize their own 39 yuan, "lose money to make a yell."