As for the present information and the similarity between the two. The two men have the following points:
1, the same is a high price to do mobile phone ideas
2, futures pricing, in the yard when the price is invincible, and by delaying the time-to-market to achieve cost control.
3, with the forum hype alternative Advertising, and the charm of the time when the hype is not meager. After the emergence of Millet has a better platform.
4, long-term booking, centralized release, resulting in people selling. The Phantom of the Family before the release of M9 order 2 months, and the number of stores concentrated in one place to take the goods, resulting in the listing on January 1, the big line. And the internet snapped up after Millet is basically the Phantom of the Internet version of the way.
5, pay attention to the appearance and UI, pay attention to the user experience, in fact, are learning apple, the charm of the early awakening.
6, the early to bypass the high cost of traditional channels, the charm of the family is to build their own channels, Millet is the first electric dealer directly around, famous after landing.
I have always thought that despite my humble, Jwong is a very smart person and many ideas are right. At home, the understanding of Apple is also the first and deepest. Understand the importance of the UI and the look of the work to experience from the beginning of the M6. But the educational background and quality of connections made his ceiling highly inadequate.
The history of the family, please refer to the old article last year
The original intention is to write this thing on micro-blog to see a total of the charm of the interview, as a 2007 in The Phantom of the Register of the old ID, reminded some memories, ages, looking back at some things can be more rational and objective. Here's a summary. Most of the data comes from memory, and a few from Internet data.
That the Jwong must first say, from the information and Jwong in the Forum words Summary, Jwong Education to junior high school interrupted, he did Cantonese chef, do overweight physical activity, more legendary for what reason one step from the bottom to the Ouchen manager, completed the original primitive accumulation. created the Charm clan.
Jwong has always been a dream of people, do Cantonese cuisine when to become the best Cantonese chef, do MP3 step on the positioning of high-end, in the "microcomputer" magazine advertising, the Charm Clan MP3 advertised is their own who used the high-quality chip, how good sound quality. In a piece of price to make quick money of the cottage manufacturers unique.
The jwong of that year showed the marketing mind of talent, he himself in various MP3 forum posts do not say, also called on users to each forum post, you can rely on the connection of the post to buy a certain amount of MP3, when in the navy or unfamiliar concept, this can be counted as the earliest navy.
The marketing mind about Jwong's talent, we'll talk about later. That year's jwong is also unusually humble, and later cursed the user sesame seed, shouting no love please leave the Jwong a changed.
The charm of the miniplay at the peak of the PMP is the first Chinese understanding of Apple manufacturers, the user experience this word is used today, but in China only the charm of the people know what is the user experience.
Pay attention to the design, focus on the UI design, pay attention to the product shell materials to the user's feelings, pay attention to audio decoder chip, pay attention to the quality of the screen. Miniplay was a standout in the PMP market. Contend with the oppo of top-class advertising.
Before Apple launched the iphone, Jwong also realised that MP3 and PMP were going to be replaced by mobile phones, and that it was very predictable to register the appearance of a M8 phone and make a phone.
The first edition of the M8 appearance patent is an ugly four-line digital keyboard Shanzhai appearance of the product, and after Apple released the iphone in just one months, the charm family quickly registered a second appearance patent, completely imitate Apple. and published a very high unrealistic configuration (including support TD, the fact at which point in time, TD even a mature baseband chip is not)
If the futures, the Phantom of the M8 is the earliest futures, February 2007 began to hype, every once in a while there is news release, October 2008 only to release the public testing machine. The price is also hundreds of dollars higher than the 1999 Yuan promised. In fact, later millet many hype and marketing means are from the Charm clan, Jwong has a lot of gifted marketing means, and the LEI system summed up the development to improve and combine their own internet resources, only millet.
M8 the development of the full embodiment of the ignorance of the fearless, the mobile phone is ignorant of the situation, the charm tribe to learn Apple, choose a very difficult dual-chip scheme, the operating system to select the wince core, the development of their own, including telephone messages, and other applications. This development is far more difficult than today's vendors buy a Qualcomm chip, install an Android system and do a stable platform to clean up bugs.
If the charm of the family to understand the mobile phone, may not dare to make this decision. And he didn't understand, he went down. It is a miracle that M8 can make it. Let the charm of a billion-scale assets, 18 of people to develop small team is a miracle. Although the M8 product itself has many problems, the product is a milestone in the history of China's smartphone. M8 's UI interface and human-computer interaction were second only to Apple in the year, leading the domestic manufacturers. Today, there are still a lot of good points that other manufacturers did not do.
Things always have an objective law, although M8 to make, but with the charm of the people's strength after all difficult to a difficult so high smart phone to do stability. The time schedule is also much more than the overdue. Faced with the doubts of his fans, Jwong exposed his other side. Cunning! At the disadvantage of development, he pops up one question after another, do you need to support RMVB B frame? Do you need to switch to Nvidia's Tegra chip instead of Samsung 6410? Again and again to support the new features, as a pretext for jumping tickets, to maintain the attention of fans.
In 2008, the domestic mobile phone no boutique situation, many people have great expectations of the family, the enthusiasm and feelings of devotion is far from a mobile phone, but a sustenance for national enterprises.
Before the listing of the M8, Jwong in the forum that delays in the grant of access licenses may delay the listing of the official version of The Phantom. Some netizens are willing to use their Beijing senior relatives of the relationship for the Charm clan dredge. This is the honeymoon period of the enchantment and kerosene.
With the listing of M8, the problems of unstable immaturity are exposed. Extensive problems include touch screen failure, signal loss, disk loss. Small problems abound, lantern door, white line door, sleep dead door, switch off, intercom door ...
The problem is inevitable, the first generation of the iphone is also a lot of problems, and the charm and jwong subsequent performances, let the attention of the Phantom of the Family.
M8 of the signal problem, from 2008 two of the public test has been, large area of the listing after large area exposure. Since the IPO in 2009 after the first price increase in sales, in the Phantom of the Forum a lot of bad signals. There were a lot of different styles of signals that could not be missed. such as bad signal by the boss scolded, girlfriend scolded and so on.
In this respect, the Charm clan and Jwong choose to avoid, lie, deny, ban. Especially in May 2009, when the outcry flooded the forum, the charm group blocked a large number of IDs and a large number of posts.
Countless people signal is not good, but in the forum you do not see, this post appears after the transfer to the sale, who grumble on the seal affixed ID. Jwong and the charm of the family in the clear signal has problems, design problems, and did not suspend sales to find the problem of modified version, but to cover up the problem, blocked public opinion, can cheat in a counted one.
At that time, a lot of people to help the charm analysis of the signal problem, after all, many people still hope that the Charm clan to make a contribution to the Chinese mobile phone industry.
In June 2009, there are experts pointed out that the M8 antenna part of the design problem, pointing out that all the M8 problems are signal sensitivity, and stated that this is a professional team can solve problems in a few weeks. Also has the expert to point out the wince real-time and the response question. (M8 leakage problem is a wince system problem, need to modify the bottom of the system adjustment, cool development wince core of its own system also encountered this problem, its research and development engineers in their own blog detailing the causes of the problem and solutions. )
But the charm and Jwong's response to these help is to ban it. pointed out that the antenna design problem posts were locked, pointed out that the wince problem posts were deleted. Seems to have blocked the public opinion in the Charm forum, the problem of M8 does not exist.
On the other hand, the charm of the introduction of the so-called antenna enhancements, users can add money to replace, in fact, this version of the signal no improvement, add money to replace the user shouted fooled.
When did the demon and Jwong begin to face the problem seriously?
Is the Shenzhen television station "The first scene" the program has exposed the M8 various problems to begin, then is M8SE the research and development listing. M8SE Although the signal is not good, but relatively M8 is a qualitative upgrade. The problem of leakage will not be solved until the M9 of the system is replaced.
Prior to the M8 SE program, Jwong never admitted M8 had a signal problem in the forum. It's no problem to say M8. Who said there is a signal problem who is ulterior motives, who are other brands sent to discredit M8, Red Guards also discredit (there was a famous red guards "Pacifier Doodle", this person later his M8 also problems, disappeared. Even to change the signature to cherish life, away from the charm clan.
Then, the person who reflects the problem of his machine is sealed and cannot speak in the forum.
At the same time, Jwong and the charm family deceive the vast number of users, said the signal is a software problem, can be addressed through the brush firmware.
Then there are tens of thousands of users, night and night guarding the forum, such as new firmware, brush a disappointment once, M8 at least two records
① firmware the most mobile phone. There are dozens of firmware.
② until the shutdown, still not a 1.0 version of the firmware of the phone
Until M8 se appeared, this firmware improvement signal trick was terminated.
In the signal storm, the most chilling is the charm of the family and jwong attitude towards consumers.
Jwong and the charm family exposed the despicable side of the grassroots enterprises. The Forum controls public opinion, deletes unfavorable posts and IDs, and even introduces the system of adding points and buckles to try to suppress public opinion and to complete the brainwashing of pyramid scheme in the forum.
You as a consumer response problem is to have ulterior motives, will be attacked, and finally blocked. No sound, money to buy defective products, but also scolded. And to survive in the forum is to accept the charm family has always been the correct logic, can tout the charm of the people. Brain residue is not a unique phenomenon of the charm of the family, each brand has, but the official intention to train through the forum to screen brain residue powder, it is the charm of the family's patent.
So kerosene is particularly aggressive, they go to explode Tencent's forum, because Tencent does not give M8 to develop the special edition QQ, to explode the microcomputer magazine forum, because the microcomputer magazine has said two M8 signal question truth. Later attacking Apple, attacking Samsung, attacking millet, attacking Huawei is a cinch. Kerosene is not actually the navy, they do not have money to take, but by the official group through the forum specifically selected by the spirit of easy control and use of young people.
A business to play religion has been a bit out of line, to play mind control cult, I personally think it is out of bounds.
Touch screen failure, is the late M8 a fatal problem, a group of products have problems. The charm family in the knowledge that the product has problems, still give users, so that users have broken, and then find suppliers to return. Users because of the damage caused by the use of the same, round-trip courier costs, return to the factory cycle .... The interests of the user have never been considered by the charm family.
Disk loss is another major problem in the late M8. On the one hand, there are problems with the selection of accessories of the charm family. On the other hand, there are no other phones to brush dozens of versions of firmware except M8. Brush to brush to go, even if the flash is not a quality problem is also long-lived. Disk loss, the user's data will be lost, some can recover, some cannot recover, can not restore the loss of the user sometimes far more than a mobile phone.
Need to point out, the Charm clan later on M8 's first batch of users are compensated, although there is no recall, but did a free change machine (the beginning of the machine to see flaws with a magnifying glass to decide to add money or free exchange), offset the price swap M9, MX. But these are just economic offsets.
In addition to brainwashing, jwong and the charm of the family also has a grassroots root of the evil is cheating, in M8 before listing, said M8 can be compatible with the WM program, in fact, not compatible, said to develop an Android for M8, later did not. Even when a third party is required to provide a driver. There are a lot of similar cheating and back-and-go, anyway, the forum to control public opinion, the old people dare to say on the seal off, the new comer did not know to continue to cheat.
Because in the forum has created a kind of worship the Charm clan, worships the jwong atmosphere, jwong oneself also gradually expands. When that humble jwong disappeared, jumping tickets to make excuses for the cunning of the Jwong also disappeared, replaced by the outrageous, rude jwong, shouting to netizens "no love Please Leave" curse the consumer "sesame cake" is this period shout out.
In the M8 era, very representative is one thing is a big event, face big is the M8 of the third party developers, have done a lot of excellent procedures. Objectively help the charm of the M8 sales, and from the charm of the store is very few, he is the charm of the family is gracious, is the charm of the family and the love of the national brand let him pay so much.
And in the expansion of the Jwong, in the face of the big put forward not excessive requirements (to provide an Android drive, the user to develop M8 's Android system), he sealed off the face of the large ID, and who in the forum mentioned on the ban who. The way to bite the hand, thoroughly let rational netizens chilling.
In the M9 era, the charm clan and Jwong, but also embodies his talent in marketing, M9 from October 2010 onwards, January 1, 2011, in a limited number of stores on sale, the surrounding store reservations people are called together, resulting in a large queue. Let the hot news everywhere.
Later millet a few minutes hundreds of thousands of network sales of the method, but the network version of this way. Lei again to improve the marketing skills of Jwong and great success.
Jwong out of the Charm forum is in 2011, early, he in order to M9 sales, made no commitment to price, but in the manufacturers after the smart machine, the phantom sales once very bleak, workers holiday, had to drop the price. Jwong and The Phantom's story are everywhere. The image of the Phantom of the family has caused a great blow. Since then, Jwong has spoken less.
With the rise of millet, copied the charm of the family of high price of the way to learn the Charm Clan marketing means, combined with LEI capital resources and network resources, and finally set off the Chinese intelligent Machine Revolution, the Charm clan was marginalized. Jwong published a few Buddhist posts and then faded out of management to grow vegetables. But also participate in the development of new products.
After Jwong left, now the charm of the general under the leadership of the white, gradually took off the cottage and grassroots habits, in fact, in terms of products, the charm family is very attentively, the product does not do well is not attitude problem, but the strength of the problem, the body in Zhuhai, there is no Shenzhen so concentrated talent pool. If there are powerful large companies can buy the charm clan, providing adequate research and development resources and financial security, the charm may really be able to shock the world.
This paragraph is reproduced, the original is written by the old people in the industry
Zolin Right Beaver first heard of Zang, should be 2002 (Khan, 11 years ago Also, that year Zang also only 28), at that time Zang or the general manager of the Zang, but soon Zang became the founder of the charm of Zang.
Zang How to leave Aegean, has been a fan, when the Shichen products are very popular, in the computer newspaper advertising is not small, decidedly not because of mismanagement left. Zang's defense is that the Singaporean boss forced himself to accept various interviews, and then angrily left. Another version that is closer to the truth is that Jean-Aegean's Singaporean boss is looking at business and kicking out Zang, the general manager who does not have a share of pure jobs. No matter which version, the end is a huff.
Zang after the founder of the Charm clan, is he married to the big sister of Macao to the money (Zang family live together, in addition to elder sister), Love Jean's sad urge experience and the origin of the relative investment makes the charm family from the beginning is a clan business.
Zang Meizhou people, according to Zolin right Beaver's friend before grand now with Albert Investment director Wehaijun proposal, which day to single eight Meizhou out of those magical characters: in addition to Zang, there are xingping and Railing maple, these people have almost the same characteristics, product minimalism, people are very curtilage, like to build their own world. Are super big PM, all grounding gas but because too ego and not enough atmosphere, or in the Meizhou help, the atmosphere of the word too luxurious too blurred too elegant, not to say no need, but really not a part of self-improvement.
And xingping like, Zang Basic not to go to the field, the only out of the province is the charm of the first mobile phone to Hunan satellite TV to bid. The company's new employees are also largely out of sight, and Zang's 400-and 500-square-metre office with luxurious bedrooms is largely empty on the five floor of the Phantom House.
But the Phantom of the family still wants the confined boss to nod, Zang control the charm clan means there are two, one is to the executive to his Villa Cui Garden report work, the second is in the forum of the Demon Race together, over time, Zang in the forum began to ego myth, start mouth, this really is his site.
Zang in life is a similar person. Zolin's first boss, the founder and honorary president of the computer newspaper, Chen Zongzhou himself a joke: Zhuhai High-tech zone for the Phantom Platform, dedicated to a national media summit, but the opening of the Conference, the protagonist of the Zang but disappeared. Call to urge, Zang said I am not a celebrity, the presence of a lot of celebrities, also not missing me a zang, evade. Until the leader of Zhuhai high-tech zone directly call criticisms and send someone to pick up, Zang only belatedly.
This story is widely circulated, the most one interpretation is Zang has personality, true geek. But in private zang and friends complain about other factories smuggling tax evasion, will talk about the Zhuhai government to the building and other policy conditions in general, in the final analysis, Zang or a living in their own world outside the Ministry of the matter whether to their own advantage to make judgments, know how to make their own B-man. Huang Classmate IQ is very high, the bile quotient is very high, EQ is also very high, but more is for B lattice drive.
Zang B case in cooperation with TD this thing is also reflected vividly, in this matter, competing goods company's hesitation once to the Charm clan big opportunity, but Zang mouth and back and forth repeatedly let operators are angry, instead of red rice only want to give Rice 3 release warm, but a kill, in this can see Zang chagrin, Frustrated and helpless, another lips.
That is because the Zhuhai government bypass, Lei and Zang acquaintance, Lei Jinshan headquarters in Zhuhai, Lei also put YY game operations department moved to Zhuhai, therefore, Lei and Zhuhai high-tech zone has been a good relationship.
Lei and Zang have a lot in common, like electronic products, are geeks, are big PM, are thinking about doing something on the mobile internet, so hit, talk about very huan.
But after two person contact deep only then discovered, two person actually bedfellows. Lei was hoping Angel investment identity into, is want to do the chairman, Zang would like to please Lei CEO, high salary can, dividends can talk about, but the stock is free to talk about, the Charm clan is Zang's charm clan. If the dream is to do the Chinese Apple together, let two of the geeks sit down to talk about cooperation, but in less than one months two people will huff.
Zolin, an old friend of the right beaver, a computer newspaper South China office general manager Zhao Hongjun and Lei and Zang are very familiar with, when he was in Zang office to see Lei is very surprised, when Zang how many some complacent to its introduction lei will be with him to do the charm clan, Zhao Hongjun from Lei face and not read excited. Afterwards Zhao Hongjun and Zolin right beaver discuss this matter, the unanimous conclusion is that this will not become a good cooperation. Zhao Hongjun's argument is Zang hands-on, extremely assertive, temper and very stubborn, difficult to cooperate, the charm of successive marketing director is not long is the Ming example, lei very strong, but if only to work as the status of entry, that divergence listen to who? Zolin right Beaver's argument is lei and seek baijun cooperation is a classic, but it is too long, Birejun's daughter is big, so lei is unlikely to Zang again into the class to seek baijun cooperation. Zang is strong, but it is not always begging. Was said afterwards.
The early days of the rise of millet, such as forums and hunger marketing Some places do learn from the charm clan, just a 1.0, a 2.0. But Zang the same narrative as Cheung Xianglin, with its sales segment of the inventory backlog and channel reverse water, it is very funny. Zang himself, so he never saw anyone in his true colours.
5 years later, Zang is still the Zang, Lei is a thunder god.
Character is fate, the same tuyere also need to make choices subconsciously, this choice is born from the heart, determined by character.