82 theory of the operating website

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80/20 theory, also into unbalanced theory, in the current society by more and more practitioners in the industry to apply. Of course, the IT industry at the forefront of science and technology is also in the research and application. Let me just talk about how I use the 80/20 theory in the website operation.

First of all say keyword optimization, perhaps we all understand, through search engine search keywords to traffic, of which 80% of the traffic from 20% of the site keyword, and the remaining 20% of the traffic is from those 80% long tail keywords. From such data, We need to think about how to apply him. First, through the flow statistics to find the 80% flow of the 20% key words, and can bring 20% traffic of the 80% keywords. and then in the main page to optimize this 80% keywords (optimization method here no more talk). Generally bring in 80% Traffic key words should be your site to reflect the most important content. Then the remaining 80% of the long tail keyword, although they can only bring 20% of the traffic, but a site is missing the 20% of the flow loss is also not small. First we find the similarities between these long tail keywords, And then classify them according to the same place, then in the relevant pages sorted, according to different categories and keywords to the relevant pages of the keyword optimization. Take Jinan used car as an example, through statistical tools, can bring large flow of keywords for "Jinan second-hand Car" "Jinan used Car" "second-hand car Jinan" "Jinan Second-hand Car market" "Jinan Second-hand car information", then will be in my site's main embodiment of these several keywords, and optimized. Then is those long tail keyword, first of all said classification, the first category is "Jinan second-hand car" the second category is "second-hand car transfer related issues" "Vehicle business Name", three types of vehicles point to the site's Vehicle source information page Used Car Trading Consulting page, then I need to optimize for these categories.

And, of course, here's the thing. In fact, in the optimization process, for those who can bring 80% flow of the 20% keyword optimization can only occupy your 20% of the working hours, but the remaining long tail keyword optimization will cost you 80% of the working time, this is inevitable. The key is how to do a total of 20% Time can let that bring 80% flow of keywords to play a greater use.

And then again, the web design of the 80/20 theory, the site's main features and products should be the most important content should be placed in the most prominent position of the page, these locations only need to occupy 20% of the space of the page can not let users in the vast sea to find your characteristics, That way you're going to lose a lot of users. So 20% of the space will certainly bring you 80% of the site usage. Then the remaining 80% of the space will require you to make careful arrangements. The correlation arrangement, the complementary arrangement and the classification arrangement of each column. Again take Jinan used car as an example, the main function of the website is information search, Information viewing and information publishing, I showed these features almost entirely on the first screen, and then I can see by statistics that these features and content bring me the effect around 80%. So the rest of the content I am speaking of the above based on the content of relevance, complementarity, and classification of the careful design and emissions.

As mentioned above, I spend only 20% of the time on the design of important content, but this 20% will bring 80% results to my website, so that I can say so much about the application of 80/20 theory to the website, so I hope to discuss and study with you.

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