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"Guide" Lbe Zhang Yong: I used to work in another company, maybe during the day at work, at night doing what I want to do, and now it is my day to do what I want to do, the evening is also doing what I want to do.

Lbe Security Master founder, CEO Zhang Yong is a 85, but see a real person, unexpectedly let people think he more than 30 years old. "It's a bit of a hurry." Lbe, the PR manager, smiled.

LBE Safety Master is the Lbe group, including Zhang Yong, used the work to develop mobile phone security products. 2011 to now, Lbe overcome the shortage of funds, team members and other difficulties, become a mobile phone security manufacturers with 60 million of users. From the hobby to become a career, all the way to Zhang Yong, what kind of story?

Lbe is a master of safety because SP sucks.

In 2008, Zhang Yong and two good friends set up an amateur development interest group, with their network name Lamian (Zhang Yong), Blackfog (Black Fog), elviess (Wang Mingyang) The first letter named Lbe. Until now, Lbe Company's people also used to call Zhang Yong for ramen noodles, the total.

Before starting a business, LBE group is active in the Charm Forum, for the M8 users to do Android transplant work. The group of three people had their own jobs at the time, and research and development in the forum was just for hobbies. But their system transplants are popular with the users of the Phantom, who have a group of loyal fans in the forum. At that time, for some reason Lbe stopped the android transplant, there were a lot of fans who begged to continue research and development on the microblog of team members. The Lbe group became famous and laid the foundation for the future development of the Android system.

At that time, Zhang Yong, just 23 years old. Talking about this "glorious" experience, Zhang Yong only used "These things online have" on the band, as for why left the charm forum, why no longer serve fans, he did not say more.

Phoenix Tech saw a stack of mobile phones on a desk in Lbe's office. The engineer told me that this is used to do the test, the adaptation, has three thousand or four thousand yuan of Samsung motorcycle, also has thousand Yuan of homebred Android machine.

2010, Android mobile phone began to be popular in the market. Some old SP vendors see this trend, turning their eyes to the Android camp. It's easy to suck on Android phones compared to Symbian and the power machine that ruled the world. Zhang Yong said: "I often downloaded some apps, found that there are always some app prompts to send text messages, but a lock screen software, a fast restart software why to send text messages?" I feel very strange, to untie the software look, found that the software has a deduction code. ”

In the function machine, the deduction fee needs the user to send the designated text message, but in the Android handset, through the software can realize the automatic sending and deletes sends the record, the deduction fee in the user unknowingly happened.

"At that time, there are professional companies to repackage the app, insert the suction code, users will be used to recruit." There was no good way to solve the problem, so I thought of doing such a product. "he said.

Due to the experience of Android system transplant, after four or five months of research and development, LBE's first security software "privacy defender" was made in March 2011. "Privacy Guardian has brought us a group of overseas users, so far, there are foreign users to share our things in English." "In June, a" mysterious "user contacted the Lbe group, expressing a willingness to invest in lbe. After several conversations, the Lbe team got an angel investment of 10 million yuan. The user has also been a great help in Lbe's subsequent development.

Holding a 10 million of Zhang Yong, then decided to resign completely, threw himself into the Lbe privacy defender's research and development.

Two major difficulties encountered in the process of entrepreneurship

But like most entrepreneurs, Lbe's development is not smooth sailing.

2011 has been a number of security products appear, such as 360 security guards, Tencent Security Butler, Android optimization master, NetQin and other products, get Angel investment Zhang Yong, first thought is the market to carry out a wide range of promotion, improve visibility, expand user groups. But Zhang Yong after all is not a professional manager, LBE group are mainly technical personnel, so in the market to promote they encountered a very small problem.

"Like many first-time entrepreneurs, Lbe lacks experience in marketing, leading to some upfront investment in advertising, marketing, and publicity, which later proved to be not a good way to go," he said. Zhang Yong said. It is reported that these "wasted" money is about more than 3 million, accounting for angel investment of One-third. The other money is used in the company's business and personnel expansion.

The loss of marketing has led Lbe to the first major setback: Angel investment money spent.

In the second half of 2012, Lbe began to pay more than he could. Zhang Yong was very anxious at the time, he described the feeling was "very nervous, worried about to die." "For this lbe began to streamline, reduce the company's operating costs." It is reported that lbe in the most difficult time to reduce the 4, 5 people, and then the entire team had 10 people.

It was their angel investors, the "mystery" user, who made a huge investment. Regarding his identity, Zhang Yong is unwilling to disclose more, only said is a product of a user.

Lbe encountered another setback is the group of core members out: Blackfog and elviess left, once the group of three people left Zhang Yong a person. "Other members of the team may not have a cold on product safety and are more interested in games or other areas," he said. The game was hot, and it was a direct cash income industry. Zhang Yong said to Phoenix technology.

For a team, the exodus of core members can mean a fatal blow. However, because the early version of Lbe was mostly done by Zhang Yong himself, so their departure did not have much impact on the product. But for Zhang Yong personally, the impact may not be so small. In the interview he was not willing to recall the past, and do not want to talk about the other two people now, he just said: "In the early days of entrepreneurship, it may be more necessary to deepen the understanding of partners, communication and consistency." ”

is already the founder and CEO of Zhang Yong, the main work of the day or write code, engage in research and development, improve products. Just to Lbe office, Zhang Yong told Phoenix Technology, interview time best control within one hours, "there is work." "he said. After the interview, Zhang Yong went back to his window-working station and began to work on the computer.

After two major difficulties, Zhang Yong realized that the development of things is also important. He said: "This is a continuous learning process, learning management methods to find better people." After the Lbe group's loose operations become larger, the most important may not be technology, it may be the manager, to find a better person. "After two years of development, he also recognized that the promotion is a full range of things, and is not a simple advertising, the need for user training, the establishment of groups, and the media, peer relations," this is a systematic project. ”

Advice to entrepreneurs: be prepared

Recalling his entrepreneurial experience, Zhang Yong said: "I think before starting a business too little, but if I go now, I will certainly consider more." ”

"For entrepreneurs, courage and caution may seem contradictory, but in my opinion, they are important." "If an entrepreneur is impulsive about doing something, but after half of the rush found that the product has not experienced the test of small users, the leader does not have the ability to set up a complete team, no ability to guide the development of technology or the market, then this is a very reckless thing. ”

For future entrepreneurs, Zhang Yong believes that it is important to have a dream, but do not have too big dream. Start a business to find a goal, and then after a certain verification, whether it is commercial verification, or product technical validation, to ensure that the product can be done, and secondly to have sufficient mental preparation, estimated in the next years, not too much rest time, the annual travel or a month to see a film will be more difficult, Even when the money is very tense, you have to pay for it and so on. "It's more appropriate to confirm that you can accept these things and then come out and start a business." ”

The current mobile phone security software market, after the acquisition, investment, melee, the remaining only for the only Baidu, Tencent, 360 such a large company, as well as Jinshan, NetQin, such as the veteran anti-virus enterprises, such as LBE, such as the pioneering company has almost disappeared. In 2013, Lbe also heard rumors of a takeover by the million dollar. But Zhang Yong said Lbe will insist on independent development.

Compared to mobile games or mobile phone companies, the security software field of profit model is not clear, if there is no giant support, it will be a burning money industry. It is understood that the Lbe security master does not have any income, so Zhang Yong will continue to seek new financing. But this does not seem to affect his enthusiasm for the product, "I used to work in another company, I was working during the day, I was doing what I wanted to do at night, and now I was doing what I wanted to do in the daytime and doing what I wanted to do at night. ”