88 Post entrepreneur Yin Xingliang: Suddenly someone is willing to make millions and let us make our own company

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Anyone who has seen him will think that the boy is quite quiet: "It's very serious, and it's a big difference from a pompous internet venture." "Yin Xingliang, the founder of the V Movie Network," entrepreneur "magazine March 2014, one of the 88 cover characters, the university began to play like a product, and then get the alumni Wang Yu Investment, officially into the start-up. Entrepreneurs are hard, young entrepreneurs should be harder, have no resources, have no experience, but as Yin Xingliang said: "Young, not afraid to lose." "This is the dry goods manual for the V Movie Network, which is worth reading," Yin Xingliang.

Dictation: Yin Xingliang Finishing: Chen

It started out as a play.

In school, I was a love toss love to delve into the people, although reading is a communications engineering professional, but often with friends to shoot short films, do special effects, write procedures, have time to also play movies, also when the entertainment record. So I feel like a leg in the Internet circle, a leg in the film Circle. At that time I thought, can use internet thinking to solve the problem of film and television circle.

At that time, there is a video web site Vimeo, is to provide video of High-definition cloud storage started, is now a global video creators to gather the platform, in China is also very hot. I love to make short films, naturally become its loyal fans, but also often on this platform to find some good for reference. Then I gradually have the idea: whether can build a website, these excellent short films at home and abroad to share, but also to those who make video to provide reference and exchange opportunities.

This is the embryonic form of the V Movie Network: A blog based on WordPress system, to recommend a good film at home and abroad mainly, the content also includes behind-the-scenes teaching and industry information, at the same time through offline activities, cultivate brand, gather resources. At that time we were very strong in execution, and the idea started running in less than a week.

But at that time, my friends and I were still studying, during the day in the Laboratory Code code, night and weekend to get together to operate the V movie. We are far from thinking about what kind of industry it is, what the industry behind it is, what position we are in in the industry, what kind of people to do it, and so on.

We were just trying to make an interesting product, and we didn't start it as a start-up. I am still in graduate school, the lab is one of the best wireless communication laboratories in Bupt, and after graduation, I can easily find a job as a carrier and a equipment dealer, with high salary and stability. So the V movie for us, is the spare time to play.

Get an investment, start a business

As the number of clicks on the site continues to climb, I've come to realize that V movies may really be an opportunity to start a business. Later through the introduction of friends, I know my brother-"Baidu Seven Musketeers," one of the Wang Yu. He left Baidu, created a nine-hop venture, focused on internet angel investment. After chatting with him a few times, for the short video in this direction, he is very optimistic, decided to invest in us to set up a company, full-time operation. At that time we were very naïve, think suddenly there is a "famous" people willing to give millions, let us do our own company, we have been "successful". Soon, we all dropped out of school to start a full-time business. Now think about it, it's just the beginning of practice.

As you can imagine, there is no concept of how to recruit, how to manage, how to collaborate and how to make money for the students who have just graduated from school. At the beginning of the venture, four small partners in a table can only put down four computers, constantly groping, constantly make mistakes, and constantly learn. I also slowly from doing a product, groping to do a company, of course, is still far from the realm of doing a business, but the future of things, who knows. In the past at school, I think hard and smart is the key to always get good grades, entrepreneurial only found, hard and smart? It's just a possible standard for success. Along the way to meet a lot of cattle x glittering characters, found 7x12 hours work is only the minimum standard.

Meticulous grinding Products

The value of a media lies in the brand, the flow, and also mainly rely on online advertising and offline activities. In order to shape the image of professional industry media, we strive to achieve the content of the ultimate, objective and attitude, in addition to excellent short film recommendations, objective analysis, we also share the behind-the-scenes information, as well as our views on the short film. We guarantee that each video will inspire the user.

And online, film and television circle of activities are mostly private and tall, retreat to the façade of more, to really run a deep activity is difficult, so we will be the Internet-style offline activities to the film and television industry. "Open Day" is our first offline activity brand. The event, held throughout the country, aims to give young directors a chance to show their talent and make their short films available on the big screen. There is no red carpet, no dress, the audience sit on the floor, enjoy the short film, discuss the movie, also can communicate with the director in the scene.

We find that there are many problems in the film and television industry: many good creators can not be seen by the public, because the information is extremely asymmetric, "two-way" has won a lot of profits in the project, and many outstanding creators are unable to show their talent. The first thing we do is to create a personal page for the creator and to showcase their work. Although the platform does not do video hosting, but the release of the work must be real-name certification, committed itself to be the author of the work. At the same time, guide users to communicate with each other on the platform to discuss and promote each other. On this platform, you can find a lot of talented film and television creators.

In order to make the works of outstanding creators more people see, we provide film and television works distribution services, to help film creators to publish their works to television stations, internet television, operators, aircraft, subway and other broadcast channels. In order to meet the needs of some brand-specific embedded internet film and television content, we use the platform to combine good production items and brands. In operation, we rely more on the scale effect of the Internet to gather industry resources. For example, we regularly hold the film industry high-end "industry dinner", through the Internet pool of practitioners, in the provision of industry exchange platform, the absorption of cooperation resources.

Young, not afraid to lose

Executive power and personal growth are the two points most emphasized in our team. We think that for the start-up companies, growth is particularly important, in order to have a place in the industry competition, need continuous learning and progress. And, for individuals, and only high-speed growth, will give their own security. Feeling yourself and the growth rate of the whole company will make everyone in the team more determined in this career. Executive power is something we particularly value. Make things come out of value, think of things, immediately set out to do, small steps run to try. For example, we developed the mobile end of the small application of "movie Superman", from the idea to the online but two weeks, three months on the accumulation of millions of users, and very high degree of activity, a good play for the role of the platform diversion.

Although every day is high load operation, oneself did grow a lot. I often say in the team that the idea is that everyone on the team is a v film investors, because everyone invests their own youth, which is more valuable than money. Then we must be worthy of their own youth, to grow rapidly, to make a at least proud of their own things. So in reading this paragraph of you, if also want to let their youth become more meaningful, then hurry up and act. Be brave, you have nothing to lose at this age, even if it is a failure, take the first step, you have won.