8868 Season: How do we become the monthly flow of millions of hand-travel trading platform?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

He is the youngest entrepreneur on the mobile internet. He left business in 2012 from the UC Gaming center, where he was self-employed from Beijing to Guangzhou, where he founded 8868 hand-trading platforms (8868.cn). In the end of the Black Horse competition TMT industry finals in his clear and mature business model and Baidu Vice President Zhang Dongchen a total of "the best teacher and apprentice title." Mobile game in the rapid development of the tide, he through the original CBC embedded trading model, in just 1.5 of the time will be 8868 dozen, the monthly trading flow million hand trading platform. He is the founder and CEO of the 8868 Tishang trading Platform (8868.cn). Recently, the Black Horse will TMT branch micro-letter group invited Tishang to share.

The following is a shared content collation:

Our founder team is only two. I turned out to be UC nine tour platform business owner, as a core member of the UC overall development process, but also in the platform, game products and the overall operation to do some accumulation. Our CTO, Li Yang, has 10 internet development experience, leading the development of nine of clients and application of vertical search platform. At present, the team has developed to 70 people, of course, in order to provide 7 * 24 hours of intermediary services, our customer service accounted for 25 people. It is worth mentioning that we have also made a breakdown of customer service services, including complaints consulting, sales of customer service, shippers Three directions, this is the special form of the hand-travel agent decided.

I chose to start my own business from UC, in fact, based on my personal life considerations and market opportunities. I am a person who is not satisfied with the status quo, like new things, so in the young time, the choice of entrepreneurship to challenge themselves. And the attraction of the hand-travel market is huge for me. From the PC side of the trading market, 2013 the largest domestic trading platform for 5173 of the annual transaction flow of more than 10 billion, its water accounted for 2013 years to travel the recharge income of 53 billion of one-fifth. This proves that offline trading is one of the core needs of users. Hand Tour is certainly not up to the level of the end of the tour, but combined to see, the hands of the user's game more time, more simple way to buy (direct mobile phone anytime and anywhere to buy and pay) coupled with the universal value of equipment money is far less than the PC end tour. So the development potential behind this market is huge. This also prompted me to choose to join the entrepreneurial tide in this field.

The biggest advantage of the second-tier trading is that it is cheaper than the official direct purchase, which can attract people to buy, otherwise the user will recharge the game directly. But this is also the hand of the immature performance of the tour. Looking at the end of the tour, the end of the trading market to deal with the main is not binding equipment and game output currency, the money to recharge is not traded. This kind of transaction actually has the big promotion function to the game, enhances the game the user active degree. However, the current immature hand tour, resulting in more is the recharge currency for trading. But now there are games of higher value and trade in the output currency, such as the Time Hunter. We hope that in the next 1-2 years, there will be more serious games, more complete game design, together to promote the maturity of the trading market.

As for our business model, we have the CBC (C2B2C, that is, the user to the merchant to the user) mode of trading. In this mode, we work directly with the game developers, our data is with the game developers to get through. In the course of trading, the game developers will be the seller of the goods frozen, when a buyer orders, the system will inform the game developers shipping. This is the only one can be with developers to carry out the docking cooperation of the trading platform. Our CBC trading model, currently with the Guangzhou Goode, in hand Tour has set up direct trading cooperation. Our account transactions, currently with more than 20 domestic developers to cooperate to account transactions in the form of help developers to optimize the game and activate.

In addition, our charge service is safe and fast, we hope that in security, delivery speed, transaction speed can meet the needs of gamers.

On this basis, we also launched the original service-return to the Zhongbao, we are now the main set of functional points, is the account transaction as the core, the idea is the account of the old for new, we created the standard concept of account valuation. Based on our research and understanding of the gaming industry, we are able to make a relatively accurate valuation of the market prices for the current hot games that offer this feature. This first allows the player to know the value of their account, whether sold on 8868 or recycled to 8868, players can have a sense of value of the benchmark exists. Second, we give this account to the recovery method is to give the player to 8,868 of the account on the exchange of gold, this change is not to be reflected in the Rongjin, but on the 8868 platform, used to swap other game currency or the first punch. This actually invigorated the user in the hands of the scrap number, the dead number, so that these users with surplus value, to play new games, to bring the game active, but also to bring benefits to the players.

At present, our platform has not realized the profit, is still practicing the internal strength stage. We haven't done much in the commercialization process yet, but I think we can have a lot of business models for this kind of platform. In the future commercialization, a kind of core is in our order process, the user collects the additional function the service charge, for example does not have the goods to pay, the return insurance. 1% service charge per single multiple income. The back is different levels of business, charge different shop fees. can also learn a lot like Taobao play. In this emerging market, there are many models that we can try in the future.

As for us, Hope 8868 in the next few years, the first to do their own products and services, and then through 8868 of efforts to promote the whole hand-travel industry and industry chain more complete and rich, driving the development of hand-travel trading market mature. We also hope that through our continuous efforts to introduce new products and services, to develop more in line with the trade of hand-travel services standards and rules.

Finishing: I black horse Hu Jiancheng