9 angles to analyze the relationship between advertising Alliance and personal website profit

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This article from 9 angles for you to analyze the Advertising Alliance and Personal web site profitability of the relationship between.

Where does the money come from and who pays for your website?

Although the ad League has paid the personal owners with real money, they are not the real parents of personal websites. In the back of the web to pay for the site is those who want to open up the market through the network of enterprises and businesses, they are willing to their products and services to find potential customers to pay advertising costs. This kind of business behavior belongs to the website promotion, also is the Enterprise marketing strategy part. Advertising Alliance as a channel of cooperation, the extremely dispersed personal website together, and through classified ads for accurate user positioning, so as to provide customers with the source. When the website user clicks on the online advertisement, the equivalent pushes this user to the Enterprise service. and large enterprises like to put ads directly on the portal site, thereby omitting the advertising agent here the intermediate steps; Therefore, the enterprise pays for the personal website, actually is in for own market development to pay money.

What is the value of the personal website? How can traffic be converted into income?

From the 1th analysis, you can see that potential customers are the business favorites, they don't care about what's on your personal site, they just care if your users are the potential customers they're looking for. Personal websites hold a large number of netizens, is the most valuable resources, these users can be divided into a variety of needs of the crowd, of which there are enterprises in the search for potential customers.

And the content of the information on the website, is also starting from the demand of the Netizen, the personal website produces or organizes the information that the user is interested in, thus put a large number of users hold the hand on, make own website form value. So it is not difficult to understand, webmaster Why are very concerned about what key words can attract a large number of users, because the hot information is often the hot demand. Personal site provides the appropriate content, plus SEO help the content information better feedback to the user, it can attract many netizens, and these netizens to your personal website browsing content, formed the number of independent IP and page browsing quantity (PageView, for short PV). The larger the number of PV and IP, the more users you have.

Users who are interested in your site may see more of the content of other pages after they have read the page that the search engine has found. So we divide PV by the value of IP (that is, the number of pages per visitor), as a reference to whether a Web site provides the right content, or provides an important indicator of what makes the user interested.

When the personal website has the user, but the enterprise is looking for the user. So the two through the Advertising alliance hit, Stationmaster got the money, the enterprise got the user, the cooperation that win is thus produced.

Third, what is affecting your advertising price?

The formation of such profitable cooperation, but also must consider the price situation, that is, personal web site in this cooperation in the interests of how to allocate.

First of all, the Advertising Alliance provides such an integrated channel, must charge a certain proportion of commission, and the enterprise is directly with the advertising alliance to negotiate, so the advertising Alliance for advertising price adjustment is a very important factor. In particular, search engines, they are themselves in the personal site to provide user traffic, so the Commission will be higher. The result is that the owners are less divided.

Secondly, the enterprise different product service, the investment promotion cost is not same. This factor is related to the number of target consumers. If the total investment of the enterprise is simply calculated as "expected number of consumers" times "per click Price", then the total input unchanged, the number of clicks, the lower the unit price appears. For example, the number of car consumers and the price of each transaction is very high, the price of the flower shop is not high and the number of consumers is huge. So if the car manufacturer and the florist are equally invested 100,000 $, the unit price of the automobile product will be higher than the flower product.

Thirdly, the relevance and quality of website content is also a very important factor. In other words, how many users of a personal website are the customers the company is looking for? Your website content attracts the corresponding netizen, but these netizen does not necessarily match with the advertisement that displays. For example, a male user-oriented web site, the appearance of the theme of beauty and skin care ads is not appropriate, the male demand for beauty care products is far inferior to women, so that users who clicked on the ads is not the enterprise want users, enterprises do not need for such invalid users to pay high price, So the ad League will adjust the unit price of this click User, thereby protecting the enterprise from this unfair advertisement transaction. Therefore, the content of the site, also seriously affected the price of advertising.

Four, the international income level difference. We all know that the price of English advertising is high, the unit price of foreign IP is higher than the domestic, in fact, in the final analysis, because of foreign consumption level compared to domestic high. For example, if the hamburger is also advertised, 1 dollars abroad a person will feel very cheap, but to the domestic exchange for 8 yuan, not everyone can accept. Similarly, the enterprise for customers to spend the cost of {GetProperty (content)} in exchange for a customer only willing to consume {getproperty (content)}.5 customers, such a result is obviously not what the business wants, so they will also implement different unit prices in different regions. Some stationmaster uses the Chinese traffic to inject the English advertisement page The practice, this has affected the enterprise advertisement the normal effect, sooner or later is to be punished. Because, Chinese users know English is not many, in the English advertisement clicks most is has no effect, but the enterprise must pay for these invalid clicks. Advertising Alliance will take the means to reduce invalid clicks, the direct result is that the account is blocked, the webmaster and the alliance termination of cooperation.

In these four factors, the individual webmaster can do seems to only improve the number of users and relevance. We often say that the content of the king, refers to the appropriate content to attract more users, for corporate advertising to provide more accurate purchase positioning more precise consumer groups higher quality. These factors also explain why traffic can be a source of life for personal sites.

Iv. pros and cons of advertising cheating on personal websites and common methods

Personal website Cheating is a challenge to fair trade rules, and is a short-term high-risk tactic. Marx said that as long as the profit to 300% there will be countless people will take risks, so the individual webmaster resistance is not a small number of temptation, because cheating also many. No matter how powerful cheating, in fact, or around the three factors in the fuss: first, traffic, two, click Rate Three, unit price. Because these three factors determine adsense advertising all the revenue.

First cheat flow, the flow of the most ways to think, advertising alliances are difficult to monitor, so the most used.

(1) Users, grab some popular keywords, but in fact, the site is not based on these words as the theme, but to do content with high-priced words. This irrelevant site is the most hated by users.

(2) Misleading users, using some seductive provocative statements to lure users to the advertising page, such as some of the colored elements of the publicity, the Fixfox browser as adult browser, deceive users to download and get referral revenue. Recently, the forum issued a high salary edit registration case is this category.

(3) The user circulates and enlarges, sees more in the alliance of the Pinball window. In the window open and close when all pop up a bunch of windows, to improve the other site PV, but this PV to click will not help much, but there is room for improvement ...

(4) deceive the user. Common in the download site, provided the software name and introduction, but did not provide the download address, or the download address to jump back to the home page.

(5) through the virus and Trojan strong X user's browser, to achieve arbitrary turn, but to mass avoid antivirus software is not anyone can do.

(6) Direct purchase flow, but in fact these bought traffic is also very problematic, no one is willing to be pointed to a website.

(7) Site group, this does not want to say too much.

Then the click-through rate of cheating. Click-through is basically not a lot of brain can move, because the AD League of your click-through statistics are clear. Now most are still using the normal way to arrange advertising to improve clicks, also when advertisers advocate. But there used to be cheating, the simplest is the software automatically click, through the constant change agent IP to deceive the advertising alliance, there are some direct purchase flow and click Services for advertising clicks, to money to raise money. Now that the ad League is smarter than it used to be, these tricks are harder to work.

Finally, the unit price problem. The differences between foreign and domestic countries and different product services are mentioned above. Many individual webmasters are trying to try to eliminate the effects of these differences.

(1) Flow injection, foreign IP injected into the country, Chinese users into the English page, low price words users injected to high prices.

(2) Cheat the advertising program, let it display the advertisement of high price words on the low price page.

(3) The exchange between the website and recommend, also can fall into the flow part.

There is also a point to mention is the referral of the line, the referral of high income referrals naturally also have great benefits. Apart from friends to help each other, the other is more difficult to do. Some stationmaster attempts to help the line to create the flow, also should count into cheat.

Cheating no matter how it will break the balance between the site and business transactions, since the loss of balance can not be long-term development, one day will be found to be punished. There is a sentence is not to say out of the mix sooner or later, cheating will have to be K's psychological preparation. Together with the alliance technology more and more advanced, cheating survival space is getting smaller, it is recommended that the majority of the webmaster from the right to start, although slow but have a practical minded. A good master is not cheating, but the use of vague rules or terms loopholes to play the ball. And more powerful experts will be from the marketing level to think about the problem, fame and fortune, personally think that the people who understand marketing is the most terrible.

V. Embarrassing advertising Alliances

Ask a question before writing this: Why Ggad can't do Sina and netease these portals go up? In other words, why does Sina NetEase not become a client of advertising alliances? Because the advertising alliance is always an intermediary channel, in large transactions, in order to save costs, companies and the site will be directly negotiated. Large enterprises with advertising department, the portal has a marketing department, they can directly negotiate without the need to distribute to the Advertising Alliance Intermediary Commission. But for the small web Ad league is not offended, you can hardly kick it aside.

Advertising League folder in the middle of the enterprise and site is very embarrassing. The left is the enterprise big rich man can not offend, the right is to hold the user group of personal webmaster, also can not offend, but if only one or two webmaster can be arbitrarily strong x. For example, recently a domestic famous search engine on the news of a famous TV station, the merchant complained of auction fraud; Recently, an ad league was also a personal webmaster in court to sue. This shows that the advertising alliance is very difficult to grasp the propriety.

Although the middle position is awkward, but does not affect the alliance to make money. With the further growth of the network advertising market, more and more retail investors want to enter the market, more and more personal website began to go online, advertising Alliance as a link is very necessary, and there is a good development prospects, So,google acquired a domestic. News of the COM ad Alliance just came.

What else can a personal website do besides an ad league?

This article has been stressed that the greatest value of personal sites is their users, and then a good site content is also for users. A large number of users will have a large demand for a wide range of products and services. Advertising Alliance is to sell these users to the enterprise, Webmaster business ability, can also direct and business cooperation and avoid advertising alliances, so as to get some monthly or high-priced ads. But in fact, personal sites can be directly from these users about. Do you know what you need from your users? What group are your users mainly composed of? Do they really want XX products?

As online payments are further refined, it is not as difficult as it used to be to pay for these users ' wallets. If it is a professional website, their users can be more targeted. For example, mobile phone forums, it is very natural that someone is selling mobile phones and phone accessories. Star lovers ' union can also sell star cards, T-Shirt, souvenirs, and even concert tickets. If it is a chemical industry site, because users are professionals in the line, you can also directly sell materials and products, business transactions.

Of course, the Ad league and these business transactions do not conflict, you can completely side of the ads, while the line of online trade. Advertising revenue and sales revenue two. Webmaster in the life of a lot of business, can move online to do. I have recently planned to engage a friend of some kind of raw material Products website Promotion program.

All roads lead to Rome, many ways to make money. But one thing that will never change is demand and supply. The market needs, there are suppliers to meet this demand, you have made efforts for this, you should be the distribution of benefits-make money. Therefore, demand is the source of creativity.

Vii. SEO can do something for the profit of personal website

Search engine Optimization (SEO), not to cheat to improve rankings and traffic and birth, its ultimate goal is to guide the site to optimize and promote search engine optimization. And SEM is more from the search engine marketing height to guide the personal site and the cooperation between enterprises. The most direct effect of SEO is to improve the ranking, attract traffic. And SEM solves the hand flow should how to use this problem, the most direct effect is to improve the user conversion rate.

SEO also has a role, is through the analysis of key words, so that individual webmaster can more accurately grasp the needs of users.

Viii. the role of SEO in the promotion of corporate website

In fact, the difference between personal and corporate websites is not very big. Enterprise website content also needs to rank, the enterprise website also needs to optimize. But enterprise and individual stationmaster's main business and purpose is different. To do the site is the main work of personal webmaster, and the main job of the enterprise is production and sales. Personal sites don't care about the type of users, and companies are more concerned about whether the user is a potential customer.

Search engine optimization is still in order to promote, compared to the bidding rankings of the method to improve the natural ranking more affordable and durable. And SEM is a deep discussion of how the site's users to transform, how to let users turn into customer problems.

Ix. Integrity is the best act of cooperation with advertising Alliance

Black Cats and white cats can catch mice, but white cats look lovelier than black cats. Especially in the weak kitten era, we need to bide our time. Small Web sites can't do the right thing with the AD league unless these small sites are combined. Therefore, the integrity of the advertising alliance is the best behavior, integrity is to the long-term development, until the profit way more up, have the ability and advertising alliance bargaining. Although there are more choices at that point, we still do not need to abandon the integrity of the Advertising Alliance is still providing us with income. Good faith cooperation is a lasting win.

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