9 employees don't do marketing Instagram worth 1 billion dollars

April 10, 2012, Facebook announced a 1 billion dollar acquisition of online photo sharing service provider Instagram. It is reported that Instagram company has only 9 employees, and has never carried out any marketing, but since the October 2010 application of the online, its download volume has exploded growth. From a small, obscure company to a huge social platform, how can Instagram quickly occupy the market? What kind of gene makes this company popular with Facebook? Please see the exclusive research report of the Research center of the pioneering state.

Instagram: Online photo sharing

Instagram is a free app that runs on the iphone, with two features, image editing and photo sharing. First, it allows users to capture images at any time and provide a variety of filter effects to beautify the photos, and second, users can share the photo one key to a number of social platforms, such as Facebook, Twitter, Flickr and Sina Weibo. Finally, Instagram also incorporates a number of social elements. Users can find their mobile phone address Book and social networking site friends, but also through attention, comments, praise and other operations to interact with others. Instagram has made good use of the snowballing effect of social applications, forming social platforms and increasing user stickiness.

The story of Instagram:

Instagram was founded in March 2010 in San Francisco, California. The two founders spent only 8 weeks doing the application, and they planned to do a lbs app, but during the development process they thought that too much functionality was lost, and they left behind a simple picture-editing and sharing function. It turned out that his judgment was right, and Instagram had 100,000 registered users in just a week. 12% of them come from San Francisco and New York. Users from Europe and Asia are also active and the most active places are Hong Kong, Spain, Germany and Australia. As of March 2012, Instragram users have reached 27 million. Instagram users are growing exponentially, and some in the industry believe Instagram will pose a threat to Facebook, according to the trend.