9 Practical methods of website promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The promotion of a website first of all to target the service of the website to identify and find the service object, and according to their characteristic unifies our website the service characteristic to make the network marketing promotion strategy, understands them to obtain similar service habit to use the way, especially various network ways and summarizes into the written report. The biggest advantage of network approach is high efficiency, fast speed, low cost, simple operation and Interactive. When we understand their access to information habits, we can improve on these aspects of our services and promotional technology.

For example, the following:

1, SEO is well known, the emergence of search engines greatly reduce the consumer access to product and service information, thus making search engines become the preferred tool for most network consumers. The vast majority of traffic from the site comes from search engines. Now the major search engines, such as Google,baidu,yahoo,bing,sousou and so on have their own site ranking mechanism, in addition to the method of bidding, we can also specialize in the optimization of the site, so that the search engine has more goodwill, which is what we call SEO optimization. First of all, we should be based on the search engine site of the way the structure of the site to adjust, such as to increase the speed of the site's loading, the use of Web services and product characteristics related to the high domain name, reasonable layout navigation bar, optimize the site keyword and so on to make improvements. The website structure of affinity not only makes the search engine to our website to have the favor, the most important also can enable the consumer to our website to have the goodwill, increases them to our adhesion degree, enables them to become the website the repeat guest. In terms of keywords, we can analyze the mature competitors ' websites and see what keywords they have taken. In addition, we can use the necessary keyword tools, combined with their own characteristics of scientific determination of keywords.

2, soft text of the promotion of the initial site construction, access to less traffic, low registration number is a necessary process, the reason is that the site's popularity is low. and the soft text promotion uses the most direct sensory way to present the website characteristic in front of the user group, causes the user to the website from the understanding to generate the interest, then visits the website, finally seeks the service or buys the product. In addition, the soft article promotion cost is low, produces the effect to be big, is the essential promotion method. For the writing of soft paper, we must focus on the characteristics of our consumer groups, so as to determine the type and domain of our soft text. The quality of the article to be high, readable, good content, to users to be helpful. For example some website experience introduction, product use experience, service experiences and so on. Second, soft writing to have the skills, it is inappropriate to write propaganda too obvious. It is best in experience, inadvertently will be our website for a publicity. In the article left our site's name and Web site, played a promotional effect at the same time can also increase the site's outside the chain, to optimize the effect of SEO.

3, the network platform promotion can be in our website service object groups often pay attention to the network platform, such as forum, blog above to promote. There are many ways to do this, such as releasing some high quality software, sharing experience, and describing the advantages of competitive competitors. In the signature design a seductive topic or picture, hyperlink is our website URL, so not only can increase access traffic, also can increase the site's outside the chain.

4, related similar sites between the cooperation, such as mutual exchange links, promote each other, so that not only can improve the authority of the site, to obtain the benefits of mutual benefit, but also to increase the site's external chain, improve the search engine on the site's income rate. Get a better ranking.

5, mail Promotion is a fast, efficient way to promote, but it is easy to be viewed as spam by the users of our website to create disgust. We can improve the success rate of mail promotion by registering members, subscribing users to electronic magazines, and so on to obtain customer email addresses and sending email ads to target customers on a regular basis.

6, IM promotion of the Use of IM software to promote, such as QQ Group, MSN Circle, such as sending promotional information. It is best to send promotional messages to their more familiar groups through trusted senders, creating a word-of-mouth effect that prevents users from getting sick of websites sent by strangers.

7, other promotional tips such as the popularity of a large web site to publish an interesting topic, and users to create an interactive, so that they are interested in it to click on our site links. Or in the signature file left a novel eye-catching pictures, next to write, "Do not point" and other reverse thinking of the title, inducing users to click into our website. Some of the tips, such as the others, can bring objective traffic.

8, promotional activities, such as according to the conditions of the site, the holding of registered users to send gifts, promote the number of users registered to send gifts and other methods, but also to improve the visibility of the site a good way.

9, advertising promotion for a new website, the necessary advertising is to promote indispensable. According to our site's own characteristics and conditions, you can choose the Internet advertising or traditional media advertising. To sum up, good products and services can not be separated from good promotion, of course, to promote the good, but also rely on our website services and product quality, both indispensable.