9 Tips for e-commerce website SEO

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Follow the search engine marketing pace, here we give 9 Ultimate e-commerce site SEO skills! I have to admit, my favorite number is "9", so the following 9 tips is my favorite.

The following tips are mainly for friends who are engaged in E-commerce website search engine optimization (seos). Hope to be helpful to everyone, if you have other tips, suggestions or comments, you can share the message after the blog to everyone.

Let's take a look at these 9 top e-commerce site SEO tips:

1 Establish a recommendation engine (recommendation engine)

Online E-commerce leader has always been Amazon.com (in China may be Taobao), in the user browsing and purchase of the Web page shows a lot of original recommendation information. The role of the recommendation engine can be very powerful. If you have not implemented such a recommendation engine on the website, it is recommended that the work be included in the 2010 plan.

For SEO, similar to such a function, there are several key things to remember, especially on the site through what code to achieve this feature. If it's JavaScript, the search engine's crawler will have difficulty crawling. While Googlebot can crawl and index JavaScript links, it does not guarantee that the links are processed as text links. Bing's reptile bots (as far as I know, MSNBot) and Yahoo! 's Slurp crawler robots are not yet able to process JavaScript links, and we have to take these two major search engines into account when we implement them.

You also need to make sure that the recommended engine is using the correct product URL, and it's best not to let the recommendation engine generate another URL with a "variable".

Depending on your business needs, you may want to develop or find a third-party solution for your recommendation engine. Either way, this is a big project that can take a lot of resources-but it's worth it. Why? Take a look at the following data (a company project we are following has recently released their recommendation engine, following the performance improvement data after release):

Number of pages viewed per visit (PPV): +20.1%

Site Stay: +2.8%

Bounce rate (Bounce rate): -5.%

Conversion rate: +4.8%

The results of the recommended engine are ideal! This customer is a large brand customer and has a sound sales process, so if you implement the recommendation system, the results may be different from the enterprise size and the existing conditions.

2) Add RELATED LINKS

For a large number of pages, related links to SEO is very important. In the enterprise-scale e-commerce site, SEO How to effectively use the existing large number of pages, and the size of the number of pages as an advantage, is very important. and related links to achieve this advantage, but the implementation and management can be a certain degree of difficulty.

The most relevant links do best are shopping.com, whose advantages are many years later to catch up.

With related links, three goals are achieved:

1. Make the website flat, also can provide to the crawler robot to have more entry point to crawl and index website URL. Like the Web site to the crawler robot to open more through the crawling door.

2. Links and classifications of E-commerce Web site products can allow the crawler to better understand the relevant and similar products, and can be further grouped. It's like labeling each door with a guide to the crawler through related products.

3. To provide users with the classification of related products and links, can help users better browse and find the products needed.

If a good use of related links, can provide a huge advantage to the site, in addition to the level of SEO, but also to provide users with great convenience, users will like! RELATED LINKS can be used separately or together with the recommendation engine, we highly recommend E-commerce sites-especially large e-commerce sites.

3, to find out the relationship between the entry page and the bounce rate

This is a SEO in the analysis is very good skills, Briam Kalma to me pointed out the direction: Generate search traffic reports, the Query keyword and enter the page to associate. This allows you to analyze the relationship between a query keyword, access page, and bounce rate, and find where to improve.

The idea is to answer the question: Which user search keywords take the user to the wrong page? Knowing the answer, you can optimize the Web page based on this relevancy, or find out if there is a problem with the click Conversion.

This is definitely a gold mine for the hard work of SEO! But maybe the job won't be done overnight. When you create similar reports and data (which is always easier said than done), you have to analyze the data and eliminate a lot of irrelevant data before it can be effective.

Hooray for Analysis!

4, to ensure the speed of website access

Processing tens of millions of pages a day is very common to a large business E-commerce site. E-commerce sites attract a large amount of traffic and require advanced content delivery networks (IBuySpy NETWORK,CDN). To ensure that these at the same time, but also remember that the size of the page file to ensure that the page can be quickly downloaded and displayed in front of the user!

Although Google does not specifically put the page's loading time as a factor in the ranking, but does not mean that does not affect the SEO effect or not important. The page's reprint time at least in the following several aspects will affect the SEO effect:

Search engine crawl efficiency. When a search engine crawler crawls a site page, it typically uses a typical get/response request, so there can be no high latency and any 5XX server errors when loading Web pages. Slower loading sites may affect search engine crawler page crawl, and further may affect the search engine index of the site, and even affect the ranking of the site

User response and experience. Loading slow pages is like "page doesn't exist." On the Internet, we all want to see what we want as soon as possible, and if we don't have access to a page, we might click the "Back" button. Google is sure that Bing may also be the most important consideration for users ' satisfaction. After a user searches, click on a link in the search results, and then quickly return to the search results page and click on another search results link, this behavior will give the search engine on a certain page of some kind of signal, and be recorded. Just imagine that if there was a millions behavior like this, we'd be able to draw the link down in the search results page, or if it was a server-side error like 5xx, the link might be removed from the search results page.

5. Identify and eliminate duplicate product URLs

E-commerce Web site if there are different versions of the product page will be very bad. Often we can find duplicate pages through site: and inurl: search terms. Please pay special attention to the product-level URLs, as this level of Web pages usually have duplicate content. It is also an easy part of the search engine rankings. Each product should have a unique and authoritative URL.

Duplicate product pages may (at least) cause the following problems:

Page weights are dispersed in search engine indices. Sites with dozens of or even hundreds of duplicate product pages are not uncommon, and when Google can only crawl and index limited pages, this situation needs to be taken seriously and addressed.

PageRank was carved up. Duplicate pages can get the chain separately, so eliminating duplicate product pages can get the most external links.

To find the URL of a duplicate product page, try the following simple method:

Site:mydomain.com Inurl:productid

Site:mydomain.com intitle: "My Product Name"

Then you should click the "Show All search results" link to see all the search results to find the duplicate product URL.

After discovering duplicate product content, you have several choices (by SEO effect):

Best and strongest: RE-structure your Web site so that they no longer produce duplicate content. This may mean completely rebuilding the URL format, which we do not recommend in 99% of cases. However, because of the importance of duplicating Web site issues, you can eliminate duplicate product pages as a long-term goal, even if you have to use other methods to remedy the problem in the short term.

Second best and medium intensity: Use 301 redirect Duplicate content to an authoritative version of the URL. This has always been a good practice, but it may require a lot of manpower and resources, and it may not be feasible for seasonal, fashion or promotional products. Also, redirection can delay the opening time of a Web page (which is often overlooked by SEO).

Third best and low-intensity: Use the linked canonical meta tag to correlate duplicate content to a single, authoritative version. Next, use the Google and Yahoo! Webmaster Center parameter Removal Tool to remove unwanted parameters. This is not the most wanted method, because in fact this method does not solve the actual problem at the bottom, like to put a Band-Aid on the wound. Moreover, this is better than nothing, and in the use of resources is much less than the above two methods.

6. Plan to run your own crawler and audit the results

If you are a in-house SEO, set a crawler that is regular but loosely crawled. Xenu is a good option, but it does not apply to large web sites. Web Link Validator is better at this level. However, it is also good to use a custom-made crawler. The idea and the benefit is to keep control of the site's changes and new content, and to monitor if there are major problems (such as generating 25,000 302 redirects from a shortage of products).

Google's webmaster tools are great (and it's also good to use Bing and Yahoo! Webmaster tools). Google's webmaster tools now mimic the capabilities of most reptile bots, but sometimes the site is analyzed and investigated, and other tools may be needed to help.

Whatever you choose, stick to it!

7, boast of their own success stories

This may be a bit strange, but you have to know that you have to brag about yourself! By the way, if you don't tell people what projects you've done successfully, do you expect others to find out? You can't work quiet there and expect others to notice how much you are. You have to stand up and say, "Hey! Look at this, we're on Digg home!" We have a new ranking! We're going crazy with the chain! ", like this, you can brag about it anyway.

There is no doubt that your work will not only require you to provide reports and comments, but you should also remember that other than the report, you should also record.

Remember to talk to your manager or co-workers about what you've done recently, such as building a chain, getting a few rankings, increasing traffic, or even just finishing a project.

Let others know about your successes and achievements.

8, the full use of landing page (landing page)

The landing page is like a small, web-centric hub that links the entire category of sites (even subdirectories). For large E-commerce sites, a customized and High-quality landing page allows the Web development team to:

Great browsing experience for users

Control the number and type of links on a Web page

Control the flow of a Web site from a product catalog to a product page

Aggregating elements such as custom copies, links, evaluations, product pictures, promotions, and navigation on a single page

A good landing page is the best place to have a very good conversion rate and ranking!

9. Keep Creative

People always leave the best for the end.

Top-tier E-commerce sites generally do a very good job: they all cater to their customers. Innovation creates value. SEO sometimes also need good ideas, because the practice of SEO can only take you to a certain point, and good ideas can make you stride across.

Keep an eye on new projects. Do not stay in the original results. Keep an open mind. Stay away from the "latest and brightest" SEO tips and other trivial things. Creative ideas can attract eyeballs, bring traffic, do not care whether it is good for SEO. And keep in mind that "search engines are also following users."

I think everything is back to 1995 years of a fact: content is king. Just wrapping the content in new and interesting ways is the biggest difference now and then.