9 Ways to choose English website keywords-English website construction

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Written in the front: why do you want to translate this article? Not to really recommend people to spend a lot of USD to buy such a software, (of course, our countrymen must be using cracked version or free version):

Only from his introduction to the software, we can really get more useful ideas for English SEO, more able to target English search engine to take some useful strategies. Some ideas are unique in English SEO. Okay, so let's get started here. And I will deliberately avoid advertising them, this article is guided by a technical article ~:)

1. Overview

Keyworddiscovery (keyword Discovery) is an advanced keyword research tool that is based on 36 billion of data found in many different search engines around the world. By using this, you can know:

1. What are people searching for?

2. That entry brought the most traffic

3. Lock those keywords to promote your online business

This information on search engine marketing, PPC bidding, search engine optimization will be very very valuable.

2. Identify a large number of entries

What is the most effective and popular search term (key word) for your business? Example: Web Hosting

Suppose you own a company that provides host services, in which case you will start your search for a keyword discovery by searching the web hosting

And you will get the result is: (a bit like Baidu keyword Discovery tool, Http://www.ketcat.com/seo combined with several commonly used keyword tools, translator note)

The results show the most popular search phrases with web hosting.

When a typical user searches, the phrase above is generally accurately included in the content of the page he is searching for. This also means that if you have Web HOSTING on your Web page, you will likely lose thousands of potential users who are searching for "free web HOSTING" and "cheap web HOSTING" To use your service!

3.KEI Analysis

For some words (such as Web HOSTING), can be very simple to get the most popular keywords, but for other keywords is not so easy. So the most popular search words for these words are not necessarily the most worthy of SEO words. To help you find the words that are most worthy of your goal, the software also provides Kei analysis (explained later) and a chart of the Sydney hotel.

As can be seen from the above picture, "Hotel Sydney" is a very popular keyword, but there are 959,000 pages exactly match the word, for search engines, only the first page of the 10 items is the most important.

See "Sydney Hotel", it appears in 1,020,000 pages, and "Hotel Sydney" 959,000 pages, but there are 10 times times its search volume, so obvious, although the two keyword group optimization is very difficult, But with the same energy input, "Sydney hotel" will certainly bring more traffic than the former.

"Millennium Hotel Sydney", although only 69,100 pages match this keyword, but the total search volume than the Sydney hotel is much less, so will not bring a lot of traffic ( But for the energy and strength is not very strong webmaster to do long tail keyword is a good choice, translator note)

The best keywords are those that appear not many pages, but there is a considerable amount of search words, is what we call Kei high words, Kei is the meaning of the keyword efficiency instructions. It is easy to see, Cloumbian Hotel Sydney only 4,740 pages included, but it has the same search volume as other keywords, so it's kei up to 6.51. This is the key word we should choose.

4. Keyword spelling error

Many people have difficulty spelling words, or more commonly, people spell the same word in different ways, such as colour and color. You can make good use of those misspelled words, these misspelled words are often not like the correct spelling of those words fierce competition, but also can bring you considerable traffic (the previous stage to see Webmaster online, someone do "Chen Kuan Dilute":) Translator note)

Example: If we go back to Sydney hotel, look at the word accommodation (book), Spell it ~

Notice the different ways people spell accommodation, if you apply it to your PPC bid or use it in general SEO, they also bring you fairly objective traffic.

5. Seasonal Trends

Most of the other keyword analysis tools such as Overture and Wordtracker (which I like the free version of this ~http://www.ketcat.com/seo) are based on data from the past month or two, The mistake makes it hard to predict trends for next month or next week (a bit of the same kind of competition, keyworddiscovery), which maintains data for the last 12 months. This allows you to grasp the trend of certain seasonal keywords, such as Christmas, Valentine's Day, etc., so that you better for your SEO adequate preparation, ready to respond to a variety of different sales products.

Note that Valentines Day (Valentine) vertex data, if your search optimization occurs in July, then this kind of input will likely cause you to lose a lot of other opportunities worth SEM.

Benefits：

Distinguish seasonal trends

Prepare sales (search) campaigns for the peak period of a traditional festival

Decide the ideal time for your marketing campaign

Expect some low traffic time

6. Related keywords

There are a lot of keywords that have to do with the content of your site, and you're not using them for your SEO goals. Because of the geographical and cultural reasons, many different keywords and names have the same meaning. It's difficult to find all these keywords, but it will benefit you once you find them.

For example, for shoes this keyword, have the following ...

Search term:shoes

Boots

Footwear

Shoe

Sandals

Nike

Loafers

Bottes

Boot

Reebok

Sneakers

Runners

...

7. Keywords for industrial enterprises

Industry keyword Tools track the most popular search terms that bring actual traffic to a site in different areas. This data allows you to compare your competitors with the keywords you are currently getting traffic.

For example: the most searched directories in Recreation/motorcycles include:

Scooter Chopper

BMW R80

Kawasaki

Harley Davidson

50cc Scooter Mopeds

and others ...

This large directory includes a wide range of keywords, but when you go deep into the directory tree, you will find more refined results. This tool helps you find keywords that are being used by websites similar to yours. The same tool can also be used to gauge the rationality and appropriateness of your site's content throughout the industry.

8. Keyword Density tool

Keyword Density tool mainly has two SEO tasks

1. Detect the keyword density on your web page

2. Identify your competitor's SEO keywords

For the keyword density of the discussion has been very broad, for search engine algorithms, keyword density does have a certain impact on the weight of the page. Generally 3%-15% keyword density (note: reference)

Data Mining for competitors

Using tools to discover some key SEO sites for competitors, such as meta keywords, descriptions, tags, and image alt detection, it's easy to spot keywords that competitors are optimizing.

Example：

Load a specific URL

Select all possible keywords to form an array

Reference keyword density tool discovery data

9. Domain Name Research tools

Based on popular keywords quickly find those who have the potential to be engaged in traffic sites and can register the domain name. Many domain names have been registered, but you can quickly find the perfect domain names that can still be registered.

Example:

The following figure shows a good domain name about shoe

Original address: http://www.keyworddiscovery.com/tour-search.html

Address: http://www.englishsitebuildexperiment.cn/post/KeywordDiscovery.html

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