9 years experience sharing: SEO career several key bottlenecks

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Yesterday with a group of Vice President and Department director to communicate some of the problems of SEO development and bottlenecks, there are a lot of feelings, today sorted out to share. In fact, the topic of SEO bottleneck is not a year or two years, a lot of old people more and more confused, 9 years journey all the way, hoping to give you some inspiration.

First SEO this career development bottleneck is the most important reason is the objective environment has changed, the so-called objective environment is Baidu. Baidu each algorithm update will make up for the past loopholes, let a lot of opportunistic seoer disorderly, at the same time because the concept of the box, search engine also from the simple feedback into a variety of feedbacks, more direct and efficient. Therefore, Seoer's site is getting smaller, at the same time more and more difficult, a number of seoer without the core advantage of the grievances, watching the previous day tens of thousands of IP station, was plucked hair, revenue plummeted, the blow is really not small.

However, since the concept of SEO, it seems to take some derogatory taste, it seems that everyone began to infatuated with the black chain, false original, station group and so on, sounds very advanced things, crazy opportunistic. Often complain of people are mostly out of this kind of people, formerly simple and easy to use the three-legged cat no matter, began to sing decline SEO industry, this is not alarmist, this belongs to Buddha River.

On the contrary, I have another group of friends who have to go out on their own or into the domestic front-line internet companies. I have integrated with a lot of people's in-depth communication, listed a number of key bottlenecks for everyone to think about.

1. Greed

Because of the technical characteristics of the initial SEO, resulting in a little bit of technology and effort, you can get rankings, so that there is cheap traffic, to a lot of people a free concept! Of course, I also put forward the use of SEO 0 cost entrepreneurial concept, but everything has a different stage of development, can not always use the past experience to explain the current problem. So a lot of people rush into this does not seem to have any threshold industry, dream of reaping a bucket of gold. Once the industry upgraded, the industry matured, the threshold and requirements of nature is high, this group of people to gold rush is naturally the first batch of elimination. Because this part of the people can not improve their ability to keep pace with the industry. In any industry, the inability to improve itself is like the plight of rowing against the tide. If you do not put down the greedy heart, let oneself more academic point, can only be powerless.

2. Laziness

All kinds of automated SEO software, so many people mistakenly think that money can solve the problem, to achieve the purpose of reaping for nothing. There are two very classic cases that illustrate this problem. The first is linked to mass tools, such tools, if 100 people use, or some role, but 1000 people use the effect is very small, not to mention the Internet at least tens of thousands of of the Seoer Army. Forced search engines have to massively weaken the role of the chain, change and strengthen the importance of relevance. The second is Taobao guest site procedures, even a junior high school students can make a mess to get a Amoy site, the final result is the network filled with countless of the same Amoy site, the rare for expensive, such a site more natural into garbage. At the same time because the program template similar, instantaneous by Baidu blocked, wailing everywhere. There is a saying in the ancients that "there is no road in the world, the people who walk more become the road", and we now become "the world has a good road, go more people have become a dead-end" why? because it's blocked. So do not seek the principle, do not look at the essence of the heart, do not build a team, dream of hundreds of yuan of software can be a monthly income million, should wake up.

3. Not in depth

In the network is flooded with a lot of SEO information, there are a lot of SEO training. I wonder if you remember a word? Teach a man to fish rather than give a man a fishing! What is the difference between man and animal? Animals don't make tools, people make tools. So a will only use software, only through hearsay SEO personnel how to keep abreast of the development of the industry? Everyone is saying, content and link is the most important, but people seem to attach importance to links, little attention to content, why? Because people like quick things, do not like to spend time to explore and experiment, So it stays on the surface. The depth of my talk is not to let you learn the mathematical algorithm of search engines, because there is no need. We just stand in the search engine angle can see through a lot of problems, this is a logical problem, not a math problem. The essence of search engine is to find the information you need, then the quality of information is the eternal pursuit of those engineers the truth and goals. So how to judge the quality? Early because of the immature semantic analysis, so reluctantly to use the link of this voting method to judge, gave the vast number of seoer the opportunity to cheat. But now the link is not the core of the role, but many people just do not want to believe, tightly grasp the link does not put. When the content becomes the core factor, many SEO optimization personnel began to panic, because the false original or need some technology, low-level patchwork and random generation also no use. If you do not think deeply about how to do the content, then SEO optimization is really desperate. According to my forecast, the future SEO editor will be a new career, this is the inevitable outcome of market demand. Low-level SEO to meet the search engine preferences, mature SEO to meet customer needs. So how can you be a bit deeper? Look at the following three breakdown reasons.

4. No program development

An SEO optimizer will not program development, as if a soldier will not use guns, others with machine gun fire, you take the big knife charge, this can not imagine. Many people do a lot of long tail pages to absorb traffic, however, there are many problems at the program level, such as "low program efficiency resulting in slow page opening and thus reduce the quality and quantity of capture" "because the program automatically match tag tags and can not judge content similarity, resulting in a large number of long tail pages to become a copy of the page to reduce the right." For advanced SEO, these are must be resolved and avoided, otherwise not only can not improve but harmful. For example, in order to reduce the noise of the page on the core weight of the impact of content, so need to remove some of the templated content, which involves the concept of caching and Ajax technology. There are a lot of such cases, you can prove that many of the senior SEO skills and functions require the program level of cooperation, no program support can only stay in the original page level optimization, can not break through.

5. No data analysis

Isn't it all about the big data? We don't have the big data, and it's a great thing to use all the data on our hands. The data analysis mentioned here is not the basic data of the daily Uv,ip, but the functional data analysis, such as the core flow entrance and the customer access path to judge the demand of the main user group in the station. For example, through all the pages of the site spider crawl frequency and interval period to allocate the resources within the chain. The data analysis is not to do the summary description, but discovers the rule and the tendency, thus the artificial improvement, the better play the whole station the potential. So the data analysis needs to master programming and database knowledge, otherwise several G Web site access log can not perform analysis. No data analysis of SEO personnel can only operate small sites, encountered in large sites without scientific digital basis is very easy to have serious problems, at the same time, any changes in large Web sites need detailed demand reports and applications, I am afraid no one will allow a guess generated by the proposal bar. Therefore, the data analysis is to become a global planning and layout capacity of the foundation, but also become the basis of management role.

6. Do not understand the product, will not marketing

Small Companies value SEO traffic, large companies value SEO traffic and customer transformation. Involved in the transformation of this level, has entered a higher level, not only need to understand the optimization, will be programmed to do data analysis, these are biased on the technical level. And let the customer accept your product or service is the level of marketing, it needs perceptual to read your customers, understand their needs, and be able to accurately meet. Now is the time to start doing sem, not SEO, this is a real watershed. If you are optimizing the nature of the site, then you have to go to some popular attractions to travel, feel what users will focus on what, what they want to solve, this is to do a good job marketing foundation. If you are doing a game site, you should be familiar with the game, at least you have to understand the jargon of the players, because this will be able to find new keywords, new unique content, and give them want information, improve transformation. Therefore, the earnest study industry knowledge and product knowledge, then goes to contact the customer, understands the customer, thus obtains the new direction through the data analysis, the aggregation content, provides to your visitor, helps the company to be profitable.

Above six points is my vegetarian old Hu's opinion, some people will acknowledge, some will sigh, but this is not important, it is important that you can get some enlightenment, and find a new way, break through its own short board. Each industry is constantly maturing and subdivision, SEO is also unable to escape this historical law, to take the development of the eye to see the industry, and constantly improve their comprehensive ability and quality. The future of the internet giants will rely on SEO to get rich returns, and small sites will be a group of lost SEO bonuses. Are we complaining about waiting, or are we studying blockbuster? This bottleneck is more of our inner and self-confidence.

I will continue to publish SEO and SEM public public class, discard the old SEO skills, from the data analysis and marketing perspective to convey new experience and ideas to help more people break through the bottleneck.

Finally, according to the practice of the old Hu, if the above useful words or unfair expression, please forgive me and contact me, I will amend as soon as possible. Welcome forward, please keep the original author and link, thanks.