91 Financial co-founder Wenxiong in-depth analysis of the Internet financial industry

Fast road network January 27 news (reported Zhang) recently, the rapid Internet Financial Union salon successfully held, this period salon to "review 2014 Outlook 2015" as the theme, invited the domestic well-known Internet financial platform and investment companies to review and look forward to the Internet finance yesterday and tomorrow. 91 Financial co-founder Wenxiong was invited to attend the salon, and published a unique view of the industry in-depth analysis.

2014 for the Internet financial platform is a very extraordinary year, the expansion of the industry has been brought about by the glory, but also the frequent platform mine caused by the great controversy. But anyway, in the past 2014, the Internet financial platform has finally come out of the bumpy narrow road, ushered in the sun when the Buddha.
But the sun shines in the morning may not be warm, although the industry generally believe that internet finance has a huge market prospects, as a bridge for investment and financing, on the one hand, it can provide investors with a higher rate of return, to achieve the value of their assets. On the other hand, by connecting the project assets, solve the dilemma of financing of SMEs.
The desire to be beautiful behind is often the extreme immaturity of the real conditions, 2014 a total of 275 problem platforms, most of which is due to the platform of liquidity risk, the 91 financial co-founder Wenxiong that the lack of trust is due to the loss of the lack of liquidity will produce: " The lack of credit is determined by the macroeconomic environment, especially in times of economic downturn, and the liquidity of the platform is problematic, coupled with the willingness of investors to choose short-term investments that can be quickly set up. ”
And for the industry to talk about the fluidity of Tiger color risk, Wu Wenxiong also share their own experience: "For practitioners, the most important thing is to control the risk, so the goal of the large demolition of small, long break short." "But he also cautioned to pay attention to the risk of the super raise, when the project assets in advance of the mismatch, once the fund, the money will eventually become a pool or a self-integration."
Internet financial platform to rob users to launch a large-scale promotional activities, while in the horse race enclosure, we are also discussing the business model of the platform, to this Wu Wenxiong said: "91 finance is currently the main financial supermarket, finance, insurance, these three business." "It is understood that 91 financial supermarkets will be in the next two months with the advantages of the platform to do private equity products." Wenxiong said: "91 finance is also doing internet financing, we are not just a financial company, that would be meaningless to us."