9158 with YY Entertainment: Using an empty economy one eastward to the West

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[abstract] Perhaps to escape the Red Sea, perhaps in order to seek higher profits, perhaps for the listing to create more concepts, now 9158 is from the "Show field" mode transformation to "K song platform", and to extend the business to the line, the introduction of the line with the KTV entity shop.

Tencent Science and Technology Lei Jianping June 30 Report

Video chat website 9158 has entered the final stage of the sprint IPO. 9158 CEO Fu, 9158 COO Maise was greatly welcomed in Hong Kong's roadshow, with 9158 of the shares oversubscribed and 360 of the subscribers.

Once the 91,581 straight boring to make a lot of money, but in 2012 YY listing, has always been a low-key mystery of the 9158 red over the day. Fu also changed the past strategy, dug to the original dance group Operation side Long tour CFO Maise plan 9158 listing.

In YY listing, 9158 was as a competitor placed in the Spotlight, Show field mode competition became fierce, Fu had said 30% to promote, the host took 40–50%, leaving 9158 of the profit only 10%, the situation is close to the "bitter forced to burn money" of the electric dealer.

Perhaps to escape the Red Sea, perhaps in order to seek higher profits, perhaps for the listing to create more concepts, now 9158 is from the "Show field" mode transformation to "K song platform", and to extend the business to the line, the introduction of the line with the KTV entity shop.

9158-line KTV in Hangzhou pilot, intends to make several flagship stores, and then attract more KTV to join the country, 9,158 only to enter the new K song system and audio lighting equipment layout. The idea is to Fu the 9158 concept to the O2O field.

In pursuit of the "empty economy" on the road, 9158 of the opponents YY entertainment strategy is also changing. Tencent Technology learned that YY has been dug before the Phoenix New Media vice President Zhihua joined, is responsible for YY entertainment operations and promotion.

YY Entertainment is also in the creation of women's idol combination 1931, this idol combination online under the exclusive theater to carry out a week of 5 concerts at the same time in YY entertainment simultaneously open live room. YY Entertainment trying to use this method, to get through the online and offline entertainment of the partition.

9158 Offline KTV Test

91,581 straight since the room as a unit, the common interests of friends can be gathered through video. In addition to the interpretation of heaven and earth, music halls, with the city and other channels of Internet users can learn through network teaching channels to Exchange, "covert" social relatively controversial.

Now 9158 plans to infiltrate the traditional KTV market, through 9158 to provide software, users can through the mobile phone, PC and through the KTV inside the screen into the 9158 platform to ensure that users access anytime, some information stored in 9158 platform.

Thanks to Sina's early stake of 9158 and holding more than 30% of its shares, 9158 relying on the carrier "Sina Sound" implementation of the offline strategy, the user through the Sina Weibo landing KTV into the online platform, connected to the video chat room, each guest will leave a permanent ID, become a permanent user, but also through the " Sina good voice "app to realize K song.

9158 in the KTV system introduced online gift mode, 9158 to the online PC and mobile phone clients to bring new users, through research and development or agent game business to make money, so that the anchor in the show to bring users to the game interaction, selling props, and the line under the split.

9158 CEO Fu said that 9158 of the offline business will be used and the domestic large KTV cooperation to achieve. Online interactive video market only more than 3 billion, offline KTV market has more than 100 billion markets, O2O will make 9158 more space for development.

9158 of KTV franchise by provincial agents to dig management, 9158 Direct management agents, the current franchise including Sanya Hee Ktv, Hangzhou baccarat and so on, the next step is to develop Chongqing, Shijiazhuang, Hangzhou, Dalian and coastal areas.

YY Entertainment to create the women's orchestra

9158 of the empty economic model of YY entertainment in the early development of great influence. Since the end of 2011, YY Entertainment revenue rapid growth, now super game and advertising, yy the main source of income, to 2013 years as an example, YY entertainment accounted for up to 55%.

YY Entertainment is not satisfied with the status quo, is trying to adopt and 9158 different development path, hoping to expand online music entertainment to the offline. YY vice President, YY Entertainment director Chen Tencent Science and Technology, YY Entertainment has recruited a large number of Hong Kong and Taiwan's professional star cluster team, is emulating the Japanese AKB48 sister group model to create YY entertainment of their own 1931 women's orchestra.

Japan AKB48 Sister Group has a large list of songs and a variety of popular events, such as the general election, shaking hands will, through the offline fan economy, the Japanese AKB48 sister group A annual output value of 300 million U.S. dollars, this to 9158, YY Entertainment are inspired.

In fact, similar to YY entertainment on these platforms, many singers have a strong ability to absorb gold, many singers annual income can reach millions, tens, as the organization of the Management Singers "Guild", the annual revenue is also a few million.

But the problem is that these "guilds", out of their vision, do not know how to upgrade and how to extend the online economy to the offline. YY Entertainment hope that by creating 1931 combinations, to "Guild" to indicate this path.

YY Entertainment to create 1931 women's orchestra is to hope to 1931 women's orchestra as a model, using the guild will be the Internet's show to support, let YY entertainment platform to get rid of grassroots image, the overall quality of the rise to a level, and ultimately attract large record companies into the Internet "star", Let YY entertainment to do the music field Taobao.

Currently, YY Entertainment of the 1931 portfolio members are still in the training period, but July will officially log in YY Entertainment to open live between the online performance. By the time the 9 and October exclusive theaters are completed, a 5-field high frequency grounding will be performed each week.

Nowhere to release youth: willing to extravagantly in virtual space

9158 in 2013 revenue 548 million, an increase of 20%, gross profit 480 million, year-on-year increase of 19%, net profit of 206 million, up 30%, from the performance, 9158 situation is not like Fu said, "The situation is close to always bitter forced to burn the money of the electricity quotient." ”

9158来 's income from the video community was over 95%, from 2011 to 370 million in 2012 to 437 million and 2013 in 528 million. 3% users contribute more than 70% of total income. 9158 of the income is from those three or four-line cities "Nowhere to be released from youth." ”

Behind this phenomenon lies in the credibility of the less developed social background, people can not be keen to invest in the real information based social network, but tend to try to take the "mask" communication, this is 9158 can capture a lot of "heart" is the root.

You may not be able to imagine someone extravagantly, sending 999 "virtual" roses to a favorite female anchor (assuming a single dollar); how crazy, let a person on the host birthday to her cost 500,000 yuan 1128 "virtual" aircraft. But Fu said that what these outsiders looked like unreal but True was true in 9158.

An internet company executive told Tencent technology that in China's big cities may also have social life, such as in Beijing can also drink tea, to three Li Tun Bar, watch the World Cup, but in many parts of China entertainment life is very monotonous, the rich, the owner in addition to the hand liquor outside, no other entertainment items. Besides watching TV, young people don't have much social life and entertainment.

Similar to 9158 of videos, the executives say, provide new forms of entertainment for users in three or four-line cities, although it is inevitable to be questioned, but compared to online games, video network music is a harmless way of entertainment, to many people to create a previously imagined life, many people in the virtual world to obtain "vanity" .

Earlier in the media, 9158 had a theory of "cock-Silk economics"-that "cock silk" was not much of a social relationship online, and that the entertainment of video chat was a way to re-establish social relationships online. They enjoy in the chat room mutual recognition "brother and sister", "father-daughter" of the virtual family relationship, while 9158 contribute to the user viscosity and pay ratio.

9158 and YY Entertainment spawned a new group, they are not only willing to pay for 9158 room owners, in order to let their chat room popularity soared, they will even put money to hire "star Administrator" and "star Anchor", and some of the monthly spending million is not surprising.

"Cock Silk" alternative survival: Enjoy the "empty economy"

Along with the "cock silk economy" This virtual life, 9158 and YY Entertainment also spawned a new rich group, the network singing as a formal professional "network singers" to manage and operate these singers "Guild", "family" organizations, but also some people to work for the guild owners or channel owner. In this context, there are many stories of wealth creation.

BEIJING A civil servant likes to play on the YY platform, in the virtual space mixed fame, attracted the pursuit of girls. After the two married, they resigned from their original public office, began the husband and wife performance, each month can be divided into up to three hundred thousand or four hundred thousand, far more than before the public office income rich. Now, the network acting not only became their hobby, also became their career.

People familiar with the matter said Tencent technology some people in 9158, YY Entertainment These platforms a year million is not surprising, they have enough fans in the virtual space, although the fans really pay only 1%, 2%, but on the basis of huge fans, this 1%, 2% of the paid users, enough to support the singer, The tripartite income of the Guild and Platform.

YY Entertainment does not agree with the term "empty economy", but defines it as "the fan economy". Chen said that regardless of the previous network singer business model, or now to create 1931 female combination to do offline performance, is the essence of the fan economy.

"Why do people define the behavior of extravagantly on the web as nothingness, and are they accustomed to the popularity of fans online," Chen said. Online singers should be able to walk down the line, and the traditional record industry has been depressed for more than 10 of years, why not start a new business on the Internet?

An internet company executive said that the model of the online show is already burdened with many things that should not be saddled with, and there is too much pride and prejudice. Who stipulates the type of entertainment only movies, TV dramas, MV, who rules users can only be bound in a few limited TV variety show. A lot of netizens create the program to see may feel very rough, but it is very popular with users.

Similar to the aforementioned Japanese AKB48 sister group, a very interesting phenomenon is that the Japanese AKB48 sister group fans are prone to buy five or six, more than 10 or even dozens of of their albums, because each record has a photo of the players.

A person said, a set of photos may be the ABC combination, may be Cbde combination, also may be Hijk combination, 48 players, you are like the Chinese type, you are like Meng type, you are like pure or charm type, always have a touch you.

Of course, 9158 and YY Entertainment, a commitment to O2O path, the development of the offline KTV, a dedicated mining fans of the economy, do line to get through, are also controversial, but a eastward, a westward, the future will be, perhaps time will give the answer.