960 mobile phone marketing to open Subdivision Strategy 2.0 times

960 mobile phone Beijing-East Reservation page main security concept April 21 10:00, with the state 960 security mobile phone 960e in Jingdong Mall officially accept the appointment, which opened the first domestic security mobile phone in the market prologue. According to 960 mobile phone official data show, "960" meaning "9 years research and development, 6 protection, safety 0 risk, for China 9.6 million homeland information security escort", positioning the world's first dual-system security mobile phones. In the domestic smart phone hardware, spell price of the current situation, the brand marketing no obvious difference strategy, and with the continent to open a "safe cell phone" This segment of the market, means the first step into the market Segment 2.0 times. It is understood that 960 security phone hardware using 5.5-inch Full HD IPS screen, high proficiency in four cores, 3rd generation 2GB RAM,16GB ROM, support the largest 64GB TF card expansion; 8.3mm Slim fuselage, Sony 13 million-pixel stack rear camera, 2 million-pixel front camera, five-mode 13-frequency, 4G network, dual-frequency wifi;2500mah (removable) high-capacity battery, support Beidou and GPS dual navigation ... These are the current smartphone market mainstream configuration, can meet the basic needs of most users. In addition, the mobile phone also supports the unique touch and look at the same continent and the projection technology. On the software, is also 960 security handset unique point, that is carries 960 os+android4.3 dual system, two can realize one key switch, the user can enjoy the security which the 9600S brings, but also without losing the Android entertainment, the user experience is very good. With the state 960 security mobile phone basic configuration Mobile internet era, more and more intelligent mobile phone penetration, mobile terminals become the industry's sweet and pastry. The major communications, it enterprises have entered this market, more and more fierce competition, in order to compete for more market share, many mobile phone manufacturers have played a configuration war, price war. From the Big Apple, Samsung and other international brands, to the domestic "Chinese cool", and then to the birth of a fever of millet, product updates more and more quickly, more and more high configuration, the price is getting lower, and some even low almost to the. But in the face of increasingly diverse consumers, low prices are not the main factor in their purchase, the smartphone began to appear personalized demand. Today's mobile phone stores, the various brands of smart phones to let people see the dazzling, a circle to find hardware configuration seems to be almost the same, the software is similar, let people, not to mention the decision to buy which section. In the past, the function of the machine era, domestic mobile phones have also faced this confusion. When the whole industry has entered a melee can not find a way out, step by step high, oppo a clear sound of music, so that the entire industry before the bright, since this opened up a market segment 1.0 times. Soon, the marketing strategy will be oppo, step by step high to the industry's peak. When the mobile phone into the era of intelligent, high configuration, low price has become the industry's development direction. However, if any industry wants sustainable development, it cannot ignore the needs of users.After two years of development, the smartphone has a large number of users at the same time, but also exposed to the user's huge security risks, the user's mobile phone use security how to protect, become a need to solve the problem. As the industry continues to deploy, the price development route, has been to the information security attaches great importance to the same continent to realize that this will be an opportunity, and ahead of the smart phone market segmentation, to develop a game in addition to the configuration and price war marketing strategy, that is, the security of mobile phone market segmentation strategy. Before the launch of the 960 security phones, there is no "safe cell phone" in the community, let alone how to truly achieve mobile phone security. Users in the process of using mobile phones, there is no mobile phone will be malicious software and virus attack awareness, when the phone network silver stolen, money lost, only to find the phone is not safe. So hurriedly to the application store to download the installation of a mobile phone security software, but the security software has repeatedly been exploded in a variety of system vulnerabilities, and some security software is even a rogue software itself, so, you can rest assured that you use them? We know that the core of the mobile phone is the operating system, to realize the real security of mobile phones, Must start at the bottom of the system. This is the same continent's 960 secure handsets, which carry 960OS and Android dual systems, of which the 960 OS is the first self-developed mobile-phone security operating system that can protect Android from the bottom. Dual systems can be a key switch, this way to successfully solve the mobile phone security and freedom of the contradictions, so that users enjoy the entertainment at the same time, but also to maintain the security of mobile phones. 960 security mobile phone with 960 os+android dual system with the pace of the development of smart phones, the increasing demand for users, with the state 960 security mobile phone release, marking the arrival of the 2.0 era of market segmentation. 960 mobile Phone This unique play for the industry to bring different marketing ideas at the same time, or will trigger the smartphone era of a new round of the market scramble.