A 1.5 billion-dollar drop in a taxi.

Absrtact: Micro-bo censored the microblog, which was posted on the afternoon of November 12. According to @ happy-Zhangjiang: Just in the Nanpu Bridge subway station, encountered traffic police arrested, the car people are scared silly. Look at the past, the traffic police said it is a drop car illegal taxis
Weibo censored the microblog, which was posted on the afternoon of November 12. According to @ happy-Zhangjiang: "Just in the Nanpu Bridge subway station, met the traffic police arrested, the car people are scared silly." Gather together the past looked, the traffic police said is a drop car illegal operation. As a result, the driver and the car were taken away. It is too exaggerated to make the black car blatantly for the drop car. ”

For the illegal operation of the drop car is checked, global network technology the first time to contact the drop-by-taxi public relations, but the deadline for press, drop in response. Global network Technology also contacted the Shanghai Municipal Bureau of Transport, the relevant Personage said is confirmed, do not exclude traffic accidents.

Beijing Zhi Lin law firm lawyer, China Internet Association Credit Evaluation Center Legal Adviser Zhao occupation of the global network technology, private car affiliated leasing company, through the software platform to operate is illegal. BEIJING, Shanghai and other areas of the car rental industry have access to the threshold, leasing companies must be licensed, owned vehicles have property rights and record, new vehicles also to the authority to apply for indicators.

The drop car is peat peat. Not long ago, Shenyang Transportation Bureau said, recently some passenger car leasing enterprises and private car owners with "drop a taxi" and other mobile software platform, without obtaining a taxi business license, to provide "special car" or "Business rental" service for the name, engaged in illegal operation activities. The traffic Bureau of Shenyang will carry out rectification to this illegal phenomenon according to law.

It is reported that the drop in September this year began to try to launch business car rental business, the current drop in a taxi client also has a drop of car tags, users can choose a taxi in the client or booking business vehicles. In accordance with the rules, the starting price of 17 yuan, 3.7 yuan per kilometer, in addition to low-speed fees, extra kilometer fees, if at night, but also to collect night fees.

A 1.5 billion-dollar drop in a taxi.

"Two years to spend 1.5 billion yuan, it can be said that we are the most money-burning internet start-ups," a drop in the taxi CEO Cheng Wei in the media interview said. Cheng Wei words really reflect the taxi software "burning money war" fierce competition.

Since the end of last year, drop and fast in the field of taxis set off a subsidy war, the highest level of patronage to reach a single 13 yuan, the highest driver is a single subsidy of 15 yuan. After more than half a year of subsidy war, taxi software market is almost a quick taxi and drop by taxi partition.

After burning the money 2.4 billion, quick taxi and drop a taxi almost at the same time canceled on the passenger side subsidy and driver side subsidy, taxi market entered the "0 subsidy era."

Wang Jian, an international analyst at Analysys, said that how to build a profit model has always been the focus of the manufacturers to explore and need to solve, after the cancellation of subsidies, how to retain users, to avoid the decline in orders is also a problem manufacturers face.

Wang also believes that the profit of taxi software is still not optimistic, so that manufacturers in the taxi software, and actively explore other O2O areas, such as car rental, carpool and other profit models more clear areas, to cultivate user behavior, and use of the previous taxi software accumulation of user traffic to achieve rapid realization. At the same time, the promotion of services can also be through the user to use a taxi software data accumulation, analysis of user behavior and potential needs, optimize products, improve customer satisfaction.

Business car rental with clear profit model

According to data from the Research Institute, as of the first half of 2014, China's taxi app cumulative account size reached 130 million. Analysts pointed out that the huge size of the user has a huge potential value, taxi software in many areas of competition in favor of its brand value, but also shows that the business model of taxi software convergence and relatively single, urgent need to explore new operating mode and profit point.

A single business model, coupled with the value chain of all links without profit pool, the lack of hematopoietic function, taxi software is difficult to profit. However, the emergence of "business car Rental" can change this situation, it has formed a clear profit model, the future may also form a taxi drainage, car rental money model.

Foreign business car rental originator Uber has already entered the Chinese market, relative to taxis, business car rental generally provide better condition and service, aiming at the high-end people's travel needs, relatively higher charges.

At present, the market of business car rental brands include easy to use cars, AA car rental, Uber, a car, plus drop a taxi drop car, only Beijing market business rental brand has more than 5.

Ai Media Consulting CEO Zhang that business car rental is a very promising market, mainly in two forms, one is the whole business car rental, the other is a car rental taxi, is now very well worth looking forward to.

Related reading: Business car Rental

Easy to use car: Founded in May 2010, the main source of vehicles are private cars to join. At the beginning of this year, completed the B round of 60 million U.S. dollar financing, September completed the C round of 100 million U.S. dollar financing.

American Uber: Last year entered Shanghai and entered Beijing this July. Currently in Shanghai, Guangzhou, Shenzhen and Beijing four cities to provide services, the vehicle source is with the leasing company. In the United States, Uber has become a star start-up company, the unlisted valuation has reached billions of U.S. dollars.

AA car: Currently in Beijing and Shenzhen to provide services, to the end of this year will be expanded to 20 cities, currently in Beijing to put more than 300 vehicles. It is characterized by its own car, the recruitment of training drivers, control vehicles. AA Car Rental also recently received tens of millions of dollars a round of financing.

A special car: by the quick taxi at the end of last year, the acquisition of the Bumblebee evolved, there are independent clients, can also be a quick taxi client to choose a car service. The source of the vehicle is cooperation with the car rental company.

Friends of the car: the main community neighborhood car rental, has covered Beijing, Shanghai, Chengdu and Sanya four cities, has shared a taxi car. Recently obtained the speed of light An Zhen, the peak of huaxing, such as 10 million U.S. dollars a round of financing.