A 30-Year-old Venture Summary: I'm addicted to what I do

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Pablo palatnik,shadesdaddy.com Company Ceo,2007 He began to create shadesdaddy.com, now Shadesdaddy.com has become one of the world's largest online retailers of sunglasses. As a successful entrepreneur, he wrote some insights since his 30 birthday, hoping to help friends who are starting a business. The following is the text:

Looking back on the past 30, I have always been an entrepreneur. Parents, so the concept of "entrepreneurship" has been deeply rooted in the heart, so I have been hoping to create some new results on the basis of the existing.

I used to say I wanted to be a millionaire by the age of 30. This is just one of the things I often talk to my two brothers. At this time, they often use their ideas to refute my ideas. I believe everyone needs a friend who can raise objections, but it may need to be in the right way. Believe in life, you will meet a lot of people, although they may wish you well, hope that the lucky God will always favor you and so on, but this often contains another layer of meaning, they do not think you will be so lucky. Hopefully, there are more positive and not negative people around you. This will have a big impact on you, whether it's your career or your life.

5 months ago, I lost an important person in my life, and you can think of the most important person. This man brought me to this world--my mother. I think I inherited the quality of hard work and commitment from her. In fact, I am quite sure of that. But don't get me wrong, actually my father works hard. And if I had chosen my father, I would have chosen my father. But compared to my mother, in retrospect of her life, these qualities are still unmatched.

Although I can not write in a few words in this article to do my 30 years, but I will mainly write some of the most important experience in becoming an entrepreneur, here and many of the same entrepreneurs like me to share, hoping to benefit your business. Perhaps, after reading these experiences, you will say, "I understand that." "Then I will be happy for you, too." Because, here, I'm not trying to explain any of the secrets of success or something you haven't heard before. This is just some of the experiences I've summed up in my personal experience. I believe that most entrepreneurs experience similar experiences in their entrepreneurial process, so we can sum up some of the truths of coexistence from a completely different entrepreneurial process.

I've been addicted to online retailing for the past 12 years. I remember the pretty thing I did when I was working in a Low-cost store in college. When it came to classifying new commodities, I was thinking, "Why do these diesel jeans only sell for 7 dollars?" I bet I could sell at a higher price. "So I started buying these low-priced items from here and selling them on ebay," he said. I've had a lot of deals since January. I registered my ebay account with my parents ' address in Miami, and I got a phone call from my father asking what I was doing. I told him what I did, and they said they were proud of it and thought it was a great idea.

In fact, there are a lot of similar stories, but that's not the point I'm going to write. I have done a lot of business so that I can't say it. In fact, failure will benefit you a lot more than success. I just got back from Monday 1 o'clock in the morning, but I think it was a truly successful day. It's not because of any achievements in my career, but what I actually do in my life, which is what most entrepreneurs dream about at the start of their careers: do what you want, whenever!

Do what you like and love what you do

A cliché? But this should be the basic rule of success. First of all, you can't think of it as a job. I can't remember the last time I woke up and sighed, "I don't want to work today!" I'm addicted to what I do. Perhaps some people will interpret this state as "workaholic". But I think people who are as enthusiastic about what they are doing are more understanding.

In the process of entrepreneurship, you have no idea what's going to happen.

When you start a business and everything starts to work, don't assume you've become an entrepreneurial star, and don't assume that people around the world know who you are. Some people may think I'm paranoid, and some will say I have a strong personal will to treat something. Is that so? In fact, in the process of entrepreneurship, I will not find a way to solve the problem. And communication is the key part of the entrepreneurial process, which is another experience gained in the entrepreneurial process. #p # subtitle #e#

Let your team be your think tank

If you think you can create a company on your own, you're wrong. Now, to create a company depends on the team. If you want to create a strong company, start by looking for "Jag". You can think of your company as a sports team. Who will be the last to win? First find the best players, form a strong team, and set the winning strategy, these plans will be executed by these excellent players, and they will decide the effect of the final implementation.

Planning and strategy

Every company needs a development plan to keep the company running in an orderly fashion. These programs must be based on data analysis, and entrepreneurs can promote the growth of their business by specific marketing strategies and so on. So I usually plan what I'm going to do tomorrow, what I'm going to do this week, what I'm going to do in a year, what I'm going to do in the next two years, to get you focused on what you're doing. This way, when things change, you can react quickly, adjust your plans, and methodically do what you need to do.

Take data as a guide and see the growth of the company through core data

I can't tell you how many times I feel powerless when I analyze our data. Profit, profit, profit, isn't it? This is business, isn't it all for this? The real data will always remind the company to keep moving forward. You need a healthy bottom line. If you plan to sell the company, if you want investors to be interested in your company, the data will determine the ultimate success or failure. Even if you insist on starting your own business, you will need the data. I am not a data control. Not before, and never will be, even now I am not. You will need to understand the balance sheet and the income statement. Besides, there's a lot you need to know.

In fact, what I care about is never the profit that the data disclose. But the value of the brand behind the data. How many customers have visited our site compared to last month? What's the difference compared to the 6-month-old performance? What did our sales increase compared to last month? What's the data for the same period last year? So you will understand the secret: the growth of the company. Are the company's core indicators on the rise? If so, then we are developing smoothly. It's not just the data that will determine whether you can create a successful enterprise.

Establish good relations of cooperation

You will understand that without good partners and suppliers, your business will be hard to reach the top. Work with companies that like to work with you, and they will help you create miracles.

There is a saying, you know what is not important, you know who is the most important. This may be the truth, and I believe it's always the same thing. But I also think it's more important not just who you know, but who you meet and what kind of relationship you have with these people.

Find a Mentor

This is something I've recently realized from an entrepreneur friend of mine. For the past few months, I've been talking to this friend about business development, everything in life, and so on. In the process of communicating with him, I learned a lot of things I didn't know before, whether it was basic business principles or a more advanced business strategy.

My favorite movie is "Mr. Sweet" (Jerry Maguire). I think I've seen it almost 30 times? I think this movie involves all aspects of life.

Among them Jerry Marquille This role let me have a deep feeling. Sometimes I even joke that my mentor is the Jerry Marquille. I can't tell you how many times I've been on YouTube looking for Jerry Maguire in the desperate times of relief. If you have seen the film, you will understand what I mean.

Summary

For privacy reasons, I cannot disclose the company's financial position and my personal financial situation here.

However, I can tell you that I have never been so happy, and this is not only because of money, more is the success of entrepreneurship and freedom, this is the most important. Every morning when I wake up, I am excited about what I am doing. I like to go to my office, have a cup of coffee and start a day of work to drive business growth and start thinking about ways to beat opponents. This sense of accomplishment fills every cell. Even though the last few months have been the hardest (to accompany my mother to fight cancer), they have taught me the most important lesson of my life: Enjoy life. Life is short. If you do not hesitate to plunge into the business, then believe that your career will also repay you. (Compile Cholino)

Via:under30ceo