A 3.2 billion-dollar takeover of Nest in North America.

Absrtact: A 3.2 billion-dollar takeover of Nest is hot in North America, and few other smart home items are so successful at home and abroad. The real estate market has been so hot, it must be able to dig out a lot of demand. For example, Euribo saw the need for gas alarm,

Nest, a 3.2 billion-dollar takeover, is hot in North America, and few other smart home items are so successful at home and abroad. The real estate market has been so hot, it must be able to dig out a lot of demand. For example, Euribo saw the demand for gas alarm, recently they developed a Kepler gas alarm, and in Kickstarter, now has successfully completed the 30,000 Canadian dollar fund-raising goals.

Gas is now a very important energy source, clean and efficient. However, many people ignore the safety of using gas. It is said that in 2013, the explosion caused by gas leakage as high as 220, more than 1000 casualties, the economic loss of 850 million yuan. In these accidents, indoor gas leakage accounted for up to 51.61%, carbon monoxide poisoning accounted for 24.73%. Kepler gas alarm is mainly aimed at these two points.

Kepler through WiFi connectivity to the safe home cloud platform, real-time monitoring of gas, carbon monoxide concentrations, and analysis. Once found that the concentration exceeded, will be the scene of automatic alarm, but also through the Internet to achieve remote alarm: such as call the Community Management Center number, mobile phone app push remote alarm information. No matter when and where, the safety of the kitchen is Kepler care.

Unlike other intelligent products, Kepler monitors the safety of gas, which is important for family property, personal safety, accuracy and safety. Kepler's product owner, Wu Zhiji, told 36 Krypton that they had four safeguards:

(1) Production phase: Activating the Kepler, placing the Keler in a standard environment without oxygen and other concentrations, adaptive, self-learning, and accurate calibration of the values. The adjustment sensor is also the most difficult step in the whole production.

(2) Alarm design: In order to protect the user's personal safety, Kepler uses the high precision semiconductor material sensor, in the process of using the automatic alarm concentration value, in fact, is below the international standard value, this can remind the user to guard against. In addition, the Kepler uses the grading alarm mechanism, when the gas concentration appears abnormal state, will pass a clear and crisp chord sound prompts the user, avoids the panic, when detects the family to have the serious leakage situation, the alarm sound will ring quickly, greatly enhances the user's vigilance.

(3) Functional design: Kepler using separable design, when detected a slight gas leakage, users can split the Kepler, take in hand mobile monitoring gas pipeline in the end where the problem. IPS LCD screen can display real-time data and security status, convenient for users to find gas leakage point in time.

(4) Other details: Now they are also actively applying for safety certification at home and in the United States, while also buying insurance for users, as far as possible to reduce the loss of the accident.

Now the product is in the public, the product design and prototype has been completed, is expected to be mass production in early October, can be shipped in November. Follow-up they will also continue to optimize the product, the introduction of other versions (temporarily inconvenient external disclosure), accelerate the promotion of products.

In fact, about this product, there are two different voices in my circle of friends, one side is very optimistic about the market, one side that this is a pseudo demand. I think there are several reasons for this:

(1) Target users and the use of the scene of the problem: that is false demand for the children's shoes most of the European and American Kitchen (aparterment in the kitchen) and even the basic bathroom is electricity, basic use of gas. Euribo's CEO, Wang Xiunghui, told 36 Krypton that they had done research before, and half of households in Europe and the United States used gas. In addition, the high latitude area of the heating home will also be targeted users.

(2) Safety common sense and consciousness problem: a lot of children's shoes in my friend's circle mentioned a question that only pipeline gas could produce co. In fact, there is a misunderstanding. The main cause of the gas accident is not only co poisoning, but also gas leakage. Also, if the gas in the pipeline is mixed with oxygen, it may cause co poisoning when the combustion is incomplete.

From these two points of view, I think Kepler if you want to seize domestic and foreign markets, is not an easy thing, it is likely to face some problems:

(1) Alarm settings: Nest smoke Alarm Alarm, the default logic is that the home has been on fire, in the United States can dial 911 (if it is false positive, pay some money on OK), in the domestic false alarm is a violation of the security law risk. Although Kepler reserved the alarm interface, but in many countries are lack of counterpart management, including remote contact with the residential property is also need to coordinate, so ultimately it is likely not to have a substantive role. If we can straighten out this mechanism, I think Kepler is likely to become a Chinese-style smart home products.

(2) The domestic user market education: The domestic new community many are uses the pipeline gas, will force installs the alarm. But because of safety accidents or a few, I learned that many young people do not even know that the home has gas alarm, so the domestic market education should also be a big project. However, as a market that has been neglected, if it can really do it, it will mean great business opportunities.

Nest in North America can be popular, in fact, a number of factors contributed to: Smoke detectors in North America for a long time, not smart, beautiful, for a long time no one improved. Coupled with the early nest and power companies to cooperate to promote the popularity of products. Euribo did something similar in this regard: one is to burnish the appearance of the product, spend a large price open mold, will Kepler into a "from the Inside Out are art" products; the other is in the electricity business channel, but also with some energy companies to discuss cooperation (temporarily inconvenient external disclosure), In addition, through some traditional gas alarm channels to sell this product.

Euribo's team has been more mature, with more than 2 years of experience in the field of intelligent home, has won the soft silver race tens yuan in the angel round of financing, is now planning a round of financing. Euribo's team is mostly research and development, technical staff, most of them from Huawei, Tencent, such a team to do products will be very solid and low-key, but as mentioned in the previous 36 krypton articles, such a team in the product packaging and promotion may be more disadvantage.

I think Kepler products and nest in many points are still very similar: for example, is to be a long-term no evolution of the gross amount of "antique" intelligent, are trying to impress users through industrial design, are want to hold "thigh" and energy companies. "Learn my life, like my Death", Kepler can become a nest level of smart home products, but also need to wait for market verification.