A Amoy network to restore electricity dealers "price war": Real price reduction of goods only 5%

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Yesterday, the domestic largest shopping search a Amoy network in Beijing to hold media communication, published 8.15 days before and after the monitor to the business data of the merchants, a Amoy network data analyst Chen on the analysis of the relevant data, the scene of the reporter summed up the price war several major characteristics.

Yesterday, the domestic largest shopping search a Amoy network in Beijing to hold media communication, published 8.15 days before and after the monitor to the business data of the merchants, a Amoy network data analyst Chen on the analysis of the relevant data, the scene of the reporter summed up the price war several major characteristics.

The real price of goods is only about 5%

Hot-selling goods out of stock rate, there is a business shortage rate of up to 30%

The price of the electricity dealers involved in the number of goods, the actual price reduction is less than the price range of the foreign claims. Chen said that from the data detected by the Amoy network, 8.15 the day the real price reduction of goods only about 5%, some of the companies to reduce the total number of products are lower than the average level, "The merchant began to limit the price war in the field of large electrical appliances, in fact, this is currently online shopping is not too hot area." At the same time, he stressed that the average price of goods not more than 10%, the price range is far from the merchant himself shouted "you dare 1 yuan, I will dare 0 yuan" as attractive. Another characteristic is the diversification of business marketing means, many hot goods appear out of stock. Through the data can be found, in the 8.15 price war the night before the start, some merchants quietly upgraded the price of goods, which Jingdong mall 1.22% of the number of digital appliances commodity prices, the average increase of more than 585 yuan; 8.15 after the start of the price war, many hot goods appear high out of stock rate, the highest In addition, netizens also found that to really grab a special offer is not easy, in the morning within four hours, many prices of goods have changed more than 5 times.

The price war traditional retail companies show advantages

A 100 million price subsidy will be issued

The price war traditional retail companies show advantages. Chen introduced, in the price war day, Gome Online Mall once from the lowest price commodity gold medal in the end of the list, and has been leading until the end of the price war, this also shows that the traditional retail enterprises in the electronic category to maintain a huge advantage. In addition, after the 8.15 price war, Gome, Suning in the Netizen among the popularity and traffic growth exceeded the Jing-dong, became the main beneficiary of the price station.

At the same time, a Amoy network also provides consumers with advice, it is recommended that consumers learn rational consumption in the sales promotion war, for any "price war" need a comprehensive understanding of business and commodity information, through the price comparison site and tools to view the historical prices of goods, buy more than before, buy the use of preferential combination to obtain province and Canada.