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When doing Ggad optimization, building good content and getting better advertising match is the core thing.
However, at some technical level, I think there is a need for research.
This article is mainly about a Ggad optimization of the basic common sense: to ensure that the best hits the channel in the Web page first appear
It's common sense because we have to make sure that high priced units occupy the most likely place to be clicked.
The point is that if you have only one ad unit on your Web page, you don't need to read this post at all.
Assuming that a Web page has two ad units (the same for 3 units), we'll name the two AD units as unit A and unit B, respectively.
If you're on this page,
Cell A is preceded by cell B in the Web page code
But
CTR < Unit B clicks
Well, I personally think: the Ggad of this web page is a failure
Examples are as follows:
Cell A of a page is at the top banner position, and cell B is on the right side of the text content
For the time being, the click of the cell B on the right side of the text content is higher than the top cell a
Because unit a appears before the web page in unit B, then a relatively high price advertisement appears in unit a
As a result, lower-priced ads are clicked more, and higher-priced ads are clicked less
Finally put an ad: Fashion life