A battle caused by unlimited flow packages

In recent times, the PR staff of China Mobile group must have been very difficult. The reason is very simple, CCTV 315 Party program group once again stare at them. The reason why said "again" is because I do not know from which year, every 315 party CCTV will be several operators in various forms of shelling ...

From mobile unsolicited spam messages to the Internet browsing process of the mandatory window, operator issues have been the 315 party plays. This is not, this year's 315 party has not begun, CCTV released early news announced to the mobile "unlimited flow package" suspected breach of contract investigation.

The mobile phone traffic has always been the focus of people's attention. In response to China Unicom's competition, Mobile had launched an "unlimited Flow package" in 2006. Because the mobile phone traffic rate is very expensive, this "unlimited flow package" from the launch of the people sought after. According to the agreement stipulated in the package, the user only needs to pay 10 yuan to 36 yuan each month the expense, may use the Cmwap Internet way to enjoy the unlimited flow Internet experience. In the same year with the mobile company signed the "New Business Acceptance Application Form", neither marked only the use of 2G network, nor the expiry date of the agreed package. And mobile President Wang in the acquisition of 3G license is announced, 2G users can not change the card does not change the package smooth upgrade to 3G users. It is this commitment that allows users to choose this package can easily enjoy the unlimited flow of 3G services.

Now in the 4G era, mobile companies have radically changed their minds. Mobile companies on the one hand require that these users must cancel the original package to enjoy 4G services, on the one hand, without permission to privately dismantle a lot of users unlimited flow of the package. What is more, in order to limit the normal use of users, including Shanghai Mobile, many companies are unilaterally on the use of users to restrict, not only do not allow users to handle other business, but also the speed of 3G mobile Internet access is limited to 8Kbps than the GPRS rate. This side of the money, the service offered at a discount, the mobile tough attitude directly led to a large number of large-scale user protests nationwide, and then caused a stir online.

Since the user and mobile signed a contract, then the mobile company should meet the contractual obligations, can not unilaterally breach. Whether 2G, 3G or 4G, Mobile provides users with the Cmwap Internet access mode has not changed, accusing users of default use also has a problem. Since 2G, 3G can use unlimited flow package, why have more advanced 4G network, mobile instead of let users use this package?

To answer this question, we must first look at the circumstances under which operators are launching unlimited flow packages. From a global point of view, all the operators to launch unlimited flow packages, are in the competitive disadvantage of the situation to be introduced. As a competitive gimmick, unlimited flow packages can indeed quickly attract a considerable number of users. But as the number of users and the use of uncontrolled, operators of the network began to jam, the user experience is also greatly reduced (think of WiFi is rubbed on the net). Because of this, the introduction of unlimited flow package operators are not a short period of time to terminate the sale of the package, that is, the user of the package to limit the speed (for example, the unlimited flow of 68 Hong Kong package is limited under 384Kbps), the real unlimited use is also a bubble.

Looking back at China Mobile, the 2G ERA launched unlimited flow package is intended to meet the competition of Unicom. After all, 2G mobile phone use of relatively limited traffic, even if unrestricted use will not cause too much impact on the network. But in the 3G era the situation has changed, some users of uncontrolled use of the mobile 3G Network load increased. In order to reduce the network load, but also in order to increase revenue, mobile on the one hand through the speed limit to prevent the normal use of users, on the one hand also refused to deal with this part of the user, including transfer of other business requests. and the network speed limit (many move the package 2G, 3G Internet access limit rate in 8Kbps or so) is brought a rather bad user experience, and then caused a large area of complaints.

Since the 315 party is staring at this question, will the move change? The situation is not as optimistic as it might be. According to the information obtained by the author, in order to reduce the unlimited flow of user complaints, the 315-period move each year will temporarily open unlimited flow of the speed limit package. After one months of thunder, and will again speed limit. The so-called policy has a strategy, the hope that only 315 parties to solve the problem is obviously too optimistic.

Although the policy regulation is lagging, but for the mobile, it is necessary to respect the feelings of the old users, and to relax the limit of Internet speed. After the 4G market is occupied, relaxing the speed limit can not only improve the image, but also improve the user experience. If you are worried that users will use the exhaustion of network resources, you can also limit the speed of the net plus the flow of the capping method to limit (such as the speed limit of 384Kbps, capping 15G and so on). Blindly blocked the reasonable use of users, or even unilateral termination of the Act of the Agreement, or less to do the best!