A big contrast between China and America: An app sees two world ways of thinking

"The secret is a special place where every circle is different," Lin Chengren, founder of the Secret, said in a statement two days. The theme of the student circle is secret love and confession; the investment Circle theme is the insider of the project and the investor; the internet and media circles like black people. "Let's look at the difference in the larger two circles. Mode of thinking "is our new column, launched every Monday. Today we want to recommend the 26th article from the Sohu it from the media people zhangrui and clear, they a in the Red Mansion, a tour in the west, each contrasted the secret "and secret" reflects the user's humanistic face. Today I would like to thank a particular reader. Last week's way of thinking "after the issue, many readers told me," Please put down your invalid social "originally from Li Yu to book" time as Friends. " Among them, software engineering student Leo of the University of Calgary, Canada, first left a message and accurately pointed out the article is located in chapter fifth of the book, section eighth. Leo seems to be a mobile phone application founder, I deliberately looked at this application, did not endure to laugh. Is it called "Aunt", last September has completed tens of millions of dollars in B-round financing, by the Sequoia Capital, Bertelsmann and cast, cool Rauschecker! The Chinese and American anonymous social network difference is huge recently, the domestic science and technology circles turned out a red-hot application, the name Yue secret. This app allows you to anonymously share your secrets with your friends and friends in your phone book, and get Feedback or praise. Secret from Shenzhen, the original personalized information for the network team, this product March 25 officially online. In function and design, the secret is almost the same as the copy of its American master "Secret, the latter two months ago in Silicon Valley, the rapid detonation of the American technology circle." In the middle of March more than 8.6 million dollars to get the angel investment, the current secret overall value of more than 40 million U.S. dollars. As a domestic journalist, I brushed the secret, and Lisa, who was a journalist in the United States, brushed the secret, but we had a completely different assessment of the two almost identical products, and I said the secret was negative energy, and Lisa said secret was warm. In other words, although all acquaintances circle anonymous social intercourse, but the secret and secret but formed two kinds of huge difference community atmosphere. Feel free to share some secrets and secret content. Around me, the negative energy caused by the secret "has aroused more and more questioning, some people think that this place will become bog sooner or later", some people think there is only gossip, there is no secret, "because it encourages the matter: you do not need to be responsible for what you said"; Anonymity only breeds meanness in the end. Bo, an insightful it commentator on social networking, expressed a clear objection: It supported the use of malice, lies and deceit that did not bring any positive value to society and was destined to be short-lived. He thinks foreign secret cannot escape this fate. Indeed, there are rumors on the secret, andAnd the question is no less secret than the present. There are people naming the path CEO as a jerk, saying that path is not too far from the dead, and that someone is making up the false rumors of Yelp's takeover of Foursquare and making the Yelp CEO forced to come out and clarify the truth. And a user who claims to be a Evernote employee Evernote is about to be acquired, Evernote CEO has to come out on Twitter ... The founding partner of Marc Andreessen, Andreessen Horowitz, said rudely, the system (secret) was designed to encourage negative behavior, to make people degenerate, to make friends sad, just for fun, The end result is a broken heart and a ruined life, and everyone regrets to be part of it. "In spite of similar doubts, it is now seen that there is more in the secret, more vulgar content, and more warm and loving content in the secret." We tried to find the reason behind this discrepancy, Lisa interviewed secret founder David Byttow, but unfortunately I did not interview the secret founder Lin Chengren, and had to explore one or two from official sources and previous media interviews. Is the anonymity intended to share the real idea or to vent the material? In an interview with Lisa, David said: "Secret is a caring online territory where you can share your most authentic thoughts and feelings with your friends without any pressure and receive honest feedback." You can see a lot of people spontaneously comforting people who are suffering from depression, alcoholism, miscarriage and other complications. No one knows who he is helping, but he helps others out of goodwill. "Without a Web diary," The introduction of the Secret "so described: The secret is a friend circle of anonymous explosive material. In daily life, everyone encounters dissatisfaction and anger in their hearts, but it is not convenient to be in a circle of friends because you are worried about influencing co-workers or friends. If a place is still a group of friends chatting, but each other wearing masks can not identify specific identities, then users can express their true feelings without worrying about the impact of others on their own views. "You see, the idea of two product teams was different at first. is community auditing and filtering rules perfect? David says secret is still in the process of perfecting its rules and policies. The policy is that as long as two people report a secret, the secret will be automatically shielded, and no one can see it except the publisher, which means that, although the Publisher will not notice anything unusual, its spread has been halted, and the secret is not likely to receive more praise for the time being. At the same time, the secret will enter the audit queue, the staff will personally see the content, decide whether to clear it or give the release. More importantly, David believes that the community has autonomous learning and autonomous cleansing capabilities, compared with official audits. Each secret user has the ownership of the platform and should beIt's time to take the spirit of ownership and try to maintain order in this environment. We have now seen more and more people are willing to object to the unscrupulous content, commenting to the author said: ' Are you okay?! ', ' You say it's not cool ' and so on, or report directly to the system. "The secret as a successor, the initial development for Rob Speed, the audit rules have been ignored, although set up a reporting mechanism, but in the content of the filter and user active balance between the grasp is not easy." Secret development team in the media interview that in the early stage of product validation "phase, not in the content of the focus on audit, the next focus of the team will be transferred to content operations and control." The secret is now a clear ban on pornography, personal attacks and other content. The difference between user mentality and cultural background is the most troublesome problem. David talked about Love "real" many times in an interview with Lisa. He said he developed the secret process, using the model to send an anonymous message to his girlfriend: I love you and I miss you. "David didn't admit it, but his girlfriend guessed it, and it gave David his inspiration." In Secret's anonymous world, he says, you throw that "I love you" out of the way, just to get someone to feel an emotion or empathy, and let a few words or words help you accomplish this mission. Therefore, although you are just an ordinary person, as long as a ' secret ' enough to impress people, attracted a lot of your friends and friends of good friends for it, it will spread more and more distant, and its publishers who have nothing to do with it, this is a cool advantage. "A long time in the United States, Lin Chengren that anonymous social contacts in China will have a greater market, because people prefer to express their views implicitly, there is nothing to be said to the face." This is true, but the reality is more complex: the implicit Chinese do not want to express their love to the face, but also do not want to express their dissatisfaction to the face, this is very different from the outspoken Americans, the next minute to apologize to each other very much, this dissatisfaction is easier to gather in the anonymity of the environment In my colleague Lisa's words, the Chinese people may be more depressed than usual, the desire for a bigger slot. Under different cultural or social conditions, even the same ' secret ' application is likely to present a completely different chemical reaction.