A big summary of the new website operation mode

    before our understanding of the site operation is to do at the beginning of the site to do SEO work, keyword selection allocation, URL optimization and so on. Then start to the long Tail keyword optimization rankings, outside the chain to publish such operations. However, slowly found that we are on the contrary by their own thinking to the fixed, the so-called web site operation is only search engine optimization. Today we summarize the new website operation mode to share with you.

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    One, SEO optimization work from the original 100% to costs
 
    first believe that most webmasters have the same problem, all the work is related to SEO, Ignoring other methods of operation. But it is true that SEO optimization alone can introduce a certain amount of traffic, so we do not find that there is a big problem with our operation. Now all we have to do is put 60% of our energy into other places, and just spend 40% of our energy doing SEO work.
 
    II, use their existing resources for diffusion promotion
 
    58 the same city CEO Yiu Jingbo in the Blue Water Sky program released 58APP mobile phone-side download task, We found that they used star resources, ad league resources, so that 58APP downloads in 2 hours to achieve tens of thousands of downloads. Here perhaps friends will say that we do not have the resources of a star, and then there is no advertising alliance such resources, we take what can be used? I want to say is that each of us have their own interpersonal relationships, almost all have their own QQ, micro-letter, micro-Bo and so on resources, wonderful description plus links can be spread. And if the SEO personnel in the operation of the site will produce such thinking, such as QQ space is not indexed by Baidu, which generated a link spread is not to the site weighting, so this piece of promotion even thinking of the idea are rarely. So webmaster friends jumped out of this SEO thinking to run the site is very important, remember.
 
    Third, focus on event marketing
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    We often see hype on the Internet, although it can cause readers to abuse, but the hype has won the effect they want to achieve, Finally come forward to the rumor, so. And we can do this, such as haze weather can be masks or food companies to get hype, like a few days ago a crazy turn to say "sister advised her sister to eat green vegetables cheat mist haze poison." Football information sites can take the recent Evergrande vs Bayern Munich tournament to super hot topic. Believe that the people engaged in editing seriously thinking about this marketing, the same can create a bunch of topics.
 
    IV, using the micro-credit public account to create a brand
 
    Although the micro-letter leader Zhangxiaolong said that micro-letter is not a marketing tool, but it can build brands. For enterprises, the current micro-credit public platform is still a blue sea, the competition is not so big, and the operation of a micro-letter public account for the brand to create is very oftenHelp. And for micro-trust the operation of the public account, to give you a simple explanation: 1, the beginning of the need for 500 fans attention, whether it is a zombie powder or real fans are good, this is the necessary conditions to obtain certification. 2, the Keyword positioning and optimization, this is similar to SEO work. 3, the theme of the content to seize and highlight the brand, so as to create the relevant industry brand effect.
 
    above is to jump out of SEO thinking of other operations to promote the method, although it does not involve specific operations, but we believe that this is a change of thinking, for webmaster Friends of the operation of thinking to help, So webmaster friends can think about whether they are still in the SEO thinking.