A bird's "rage" business: The Dream is to overtake Disney

17 months ago, the bird with the brothers and sisters, quietly from northern Europe, with the green pig "dry" up.　　This "Angry Bird" (Angry Bird), a seemingly retarded game: in mobile phones, tablets, consoles and other devices, people only need to touch the screen, with the birds as bullets, with a rubber band Slingshot launch, hit the green pig, access to customs clearance.　　It is this seemingly "retarded" bird that magically seizes Apple's app-store in 69 countries.　　According to Rovio Company's data, in the bird's largest market in the United States, the average player to play the game every day more than an hour, the player spends more than 200 million minutes a day to hit the green pig, this time is almost equal to all Americans watch TV time total-bird over the TV! The person who often presses the button includes British Prime Minister David Cameron. Andy Rushdie, the British Interactive Gaming Association, revealed on his Twitter that Prime Minister David Cameron was an avid fan of Angry Birds and bought a full version of the game, and that the writer, who was in an interview, claimed to be an expert at playing Angry Birds. The latest on Weibo is the picture: President Barack Obama has a meeting with the governors, and one governor has started attacking the green pigs with the ipad. In China, 50-Year-old Lee is also one of the fans. He is said to have a high level of clearance for birds.　　At the 2011 Annual Innovation Workshop, he even disguised himself as an "angry Bird".　　The bird boarded the New York Times, known as the 2010 "cultural symbol of the year".　　Hundreds of millions of fans seem to have made birds fly faster, according to the Wall Street Journal, where Rovio began preparing IPOs to be listed in New York in two to three years. In the weeks before announcing the IPO, Rovio just received 42 million dollars in funding.　　It was Accel and Atomico Ventures, who invested in Facebook (the world's largest social network) and Groupon (the originator of a global group-buying website), whose founder founded another company called Skype. Rovio, with 82 employees, is not really a big company, even before the birds fly off, Rovio once faced bankruptcy.　　Now, but confidently put words: Angry birds like Mickey Mouse, Rovio is Disney's 2.0. The bird, with no legs or feet and no wings, costs only 100,000 euros, but has earned back 50 million euros. How does such an attractive business form? Where will they fly?