A bit of Skype's relevance to search optimization

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On the face of it, Skype has little to do with search engine optimization. But after installing Skype last night, I found a subtle change in search results from search engine feedback. If you're feeling a little confused, well, I'll give you a specific description.

Last night, point Stone of the start-up network meeting, has been using MSN Online Group chat, if you have a lot of ideas, if you want to type to express on MSN, it is really a very painful thing. Zac suggested we switch to Skype Voice Group chat, so that communication may be much more efficient, so I installed Skype on my computer.

Today, as usual, I am looking at the core ranking of the Cross Stitch Chinese website that the girlfriend maintains, using the keyword "cross-stitch" to search in Google, I found the result of search engine return somewhat strange. Here's a screenshot of the search results:

It is clear that it is easy to see the similarities and differences of the two search results in the above picture: the phone number in the first search results is identified in Skype format and can be directly contacted by Skype. Such search results have the following advantages over the second search result:

1: Search the user experience in the search results in the Skype phone call prompts, users can easily through Skype and site related personnel to communicate, of course, if the user installed Skype software.

2: Web page Search results Access is strong it is clear that, in search results, the Skype number hint search results to attract the attention of the search users, such search results can be a high click-through.

The revelation that this phenomenon can bring to us:

If your Web page is facing foreign users, and these groups of users often use Skype, you should leave your phone number in the Web page, especially those pages that are important to promote.

When purchasing a paid search engine, you should also try to include a phone number that you can get in touch with when you submit a Web page description to a search engine.

Things to note:

The above search results are only available if you have Skype software installed on your computer. Therefore, you should implement such a strategy in the corresponding Web page based on Skype's user-group distribution. In fact, even without this kind of search phenomenon, we still need to leave the phone number in the Web page.

The phone number in the Web page format must be written in a standard format, otherwise Skype is not recognized, it is difficult to find in the search results of its unique identity.