A bitter experience: the Mobile era Intel and Microsoft unwilling to fall in the dust

The http://www.aliyun.com/zixun/aggregation/8344.html "> Mobile Internet era, which is represented by smartphones and tablets, has had a very small impact on the traditional PC market." In the first quarter of this year, the PC industry suffered its biggest decline in more than 10 years. In the face of this situation, the traditional PC market Wintel has already been vigilant, and began to the smartphone and tablet computer market impact.

(Windows8.1 "Start" menu restore indicates that Microsoft focuses on traditional PCs)

Microsoft last year released a trans-device fusion operating system WINDOWS8, and supported the arm instruction set architecture platform, also released its own-brand Tablet PC surface (including surface RT and surface Pro), while Intel is based on the Atom (mobile) series of chips as the core, Rely on Google's Android ecosystem to look for breakthroughs in smartphones and Tablet PC markets. But the industry, including Microsoft and Intel itself, regrets that both Microsoft's WINDOWS8 and Intel's atom have failed to gain a sizeable market share in the smartphone and tablet markets. At present, in the smartphone and tablet computer market, Intel's chip share is less than 1%, and Microsoft Windows8 in both markets, the ratio is not more than 5%, so the market share, it can be said, Wintel so far, in the smartphone and tablet computer markets have not found a foothold.

If we see Wintel in the smartphone and tablet market as a post-PC era Wintel looking for new growth opportunities outside the traditional PC market to offset the decline in the traditional PC market, then in the traditional PC and Wintel core areas, with WINDOWS8 and Intel "Core™" The ultra-polar of series chips (including deformable, reversible and folding screen touch-control) should be the focus of Wintel protection and tapping. It is also regrettable that in this core market, Wintel has not been able to provide enough power to combat the impact of smartphones and tablets on traditional PCs.

Analysis of the reasons, first of all, Microsoft's WINDOWS8, as the industry's first integrated operating system, this direction is worth affirming, but from the original intention of Windows8 Landing, Microsoft is looking to use Windows in the traditional PC market advantages, consolidate and yang traditional PC advantage, while Extend this advantage to tablet computers and smartphones. That is, Microsoft expects traditional PC users to have the power to replace PCs because of the Windows8 touch, while some tablet users buy windows tablets because they have a PC-like experience on the tablet.

It is not hard to find here that the core of WINDOWS8 or the user base is still a traditional PC user, so, as WINDOWS8, even if the technical reasons (after all, to take into account two different experiences) can not achieve the balance of experience, but also should first consider the experience of traditional PC users, But Windows8 "Start" menu cancellation and occupy the main screen Metro interface (touch), obviously greatly ignore the traditional PC users should pay attention to and strive for, this is why the traditional PC users are puzzled about Windows8 main reason.

Also for Intel, because of the ability to add touch controls, this allows some users to start comparing ultra-polar with tablets on the market, and how the touch experience can be left aside (which is related to Microsoft's Windows8 and related applications), only from design (whether lighter and thinner) and power consumption, Ultra-Extreme is obviously in the leeward, coupled with higher prices, nature is wool. While Intel has repeatedly emphasized the advantages of hyper-dominance over its performance, this advantage does not seem to be an extremely powerful selling point when markets and users compare it to tablets. Perhaps lighter and thinner (at least equivalent to a tablet) and less power (equivalent to a tablet) is the most important and user concern.

Perhaps aware of the above problems, Microsoft recently announced that it will release Windows8.1, the biggest change is the traditional PC "Start" menu recovery. Do not underestimate this "start" menu recovery, which means that Microsoft in the Fusion system, re-positioning traditional PCs (or traditional PC users) in their service and innovation focus, that is, the traditional PC user experience should be given priority if the two experiences are not well balanced, because the prior experience and lessons tell Microsoft Traditional PC users are the main driving force for boosting the PC industry. Similarly, Intel recently released the fourth Daicouri processor Haswell, specializing in ultra-polar (including desktops), and Haswell's greatest feature in addition to Intel's consistently focused performance improvement, in the standby state, Haswell in the performance of energy efficiency is better, The battery life can be even increased by about 20 times times. This means that the laptop that uses the chip will have an extended battery duration of 50%, almost the same as some of the tablet computers in the market today. This is why the foreign-media evaluation Haswell is the truly competitive and changing industrial landscape of Intel in the mobile internet age. The change does not mean how much intel can achieve in the smartphone and tablet markets, but it is gaining momentum to bolster the traditional PC industry and to combat the impact of smartphones and tablet computers.

(Haswell Ultra Low power consumption is Intel's expectation to find new growth momentum from the traditional PC market and scramble for rival market new hunger)

When the smartphone and tablet market is not ready, Wintel's latest and upcoming offerings herald a return to the traditional PC sector while continuing to move into smartphones and tablets, which we think is rational for the simple reason that If you can't innovate and enhance your competitiveness and find growth opportunities in the areas that you are best at, it's also a good place to go to other people's niche markets (as has been proven), after all, the current PC market is still a long-standing market.

(Responsible editor: Lu Guang)